Question 1

Which of the following include thoughts,opinions,philosophies,and intellectual concepts that can be marketed?

Accepted Answer

A)  Desires 
B)  Ideas 
C)  Needs 
D)  Wants 
E)  Exchanges 
A)  Desires 
B)  Ideas 
C)  Needs 
D)  Wants 
E)  Exchanges

Question 2

The controllable set of activities that a firm uses to respond to the wants of its target markets is referred to as:

Accepted Answer

A)  a supply chain. 
B)  the marketing mix. 
C)  value cocreation. 
D)  the marketing plan. 
E)  relational orientation. 
A)  a supply chain. 
B)  the marketing mix. 
C)  value cocreation. 
D)  the marketing plan. 
E)  relational orientation.

Question 3

An automobile manufacturer maintains a database of when and how repeat customers buy its products,the options they choose,the way they finance the purchase,and so on.This database enables the company to understand its customers and make offers that appeal to them.Because of this initiative,a long-term bond is established between the buyer and seller.This is an example of:

Accepted Answer

A)  transformational orientation. 
B)  transactional orientation. 
C)  live-in orientation. 
D)  relational orientation. 
E)  optimal orientation. 
A)  transformational orientation. 
B)  transactional orientation. 
C)  live-in orientation. 
D)  relational orientation. 
E)  optimal orientation.

Question 4

A dairy farm sells milk to a company that makes milk-based products and sells it under the brand name Whiteshed.Shania,a loyal customer,always buys Whiteshed cheese.Which of the following impacts of marketing is illustrated in this case?

Accepted Answer

A)  New market research 
B)  Global expansion of the market 
C)  Supply chain management 
D)  Turnaround strategies 
E)  Limited choice of products 
A)  New market research 
B)  Global expansion of the market 
C)  Supply chain management 
D)  Turnaround strategies 
E)  Limited choice of products

Question 5

Which of the following involves the use of digital tools to easily and quickly create and share content to foster dialogue,relationships,and personal identities?

Accepted Answer

A)  Broadcast advertising 
B)  Print media 
C)  Social media 
D)  Out-of-home marketing 
E)  Visual merchandising 
A)  Broadcast advertising 
B)  Print media 
C)  Social media 
D)  Out-of-home marketing 
E)  Visual merchandising

Question 6

The process of identifying customer segments that a company wants to target with its products and services requires market research.

Accepted Answer

A) True 
 B)False

Question 7

Explain how social and mobile media have helped the sellers to connect with their customers.

Accepted Answer

Marketers are steadily embracing new tec

Question 8

Explain customer relationship management and why it is important for an organization.

Accepted Answer

Firms that practise value-based marketin

Question 9

Mark starts his own company concentrating on producing products that satisfy customers' unfulfilled needs.He thoroughly analyzes the marketplace and develops products based on customers' needs and wants and then communicates the value of his products to potential customers.Which of the following does this scenario exemplify?

Accepted Answer

A)  Marketing enriching society 
B)  Marketing aiding entrepreneurship 
C)  Marketing helping global expansion 
D)  Marketing impacting supply chain management 
E)  Marketing through social media 
A)  Marketing enriching society 
B)  Marketing aiding entrepreneurship 
C)  Marketing helping global expansion 
D)  Marketing impacting supply chain management 
E)  Marketing through social media

Question 10

Which of the following is true about the impact of marketing on stakeholders?

Accepted Answer

A)  Marketing is often designed to benefit an entire industry. 
B)  Many firms cannot be benefitted simultaneously by marketing. 
C)  Most people think of marketing as a way for firms to satisfy customer needs. 
D)  Governments do not rely on marketing to communicate their messages to their constituents. 
E)  Marketing does not work well in the nonprofit sector. 
A)  Marketing is often designed to benefit an entire industry. 
B)  Many firms cannot be benefitted simultaneously by marketing. 
C)  Most people think of marketing as a way for firms to satisfy customer needs. 
D)  Governments do not rely on marketing to communicate their messages to their constituents. 
E)  Marketing does not work well in the nonprofit sector.

Question 11

Which of the following is a requirement for making a firm value driven?

Accepted Answer

A)  Self-contained independent units with little capacity to influence or be influenced 
B)  High-priced goods with more emphasis on branding than quality control 
C)  Innovative product range with low emphasis on customers' needs 
D)  Sharing information about customers and competitors across one's own organization 
E)  One-time transactional interaction rather than building relationships with customers 
A)  Self-contained independent units with little capacity to influence or be influenced 
B)  High-priced goods with more emphasis on branding than quality control 
C)  Innovative product range with low emphasis on customers' needs 
D)  Sharing information about customers and competitors across one's own organization 
E)  One-time transactional interaction rather than building relationships with customers

Question 12

Define the marketing mix and list its four Ps.

Accepted Answer

The marketing mix is the contr

Question 13

Differentiate between companies that have a sales orientation and companies that have a market orientation.

Accepted Answer

Companies that have a sales orientation

Question 14

Some companies engage in both B2B and B2C marketing at the same time.

Accepted Answer

A) True 
 B)False

Question 15

A company sells cars of a single colour and advertises that the cars have many innovative features.The company refuses to change the colour of the car irrespective of the desire of the public to have a different-coloured car.This is an example of:

Accepted Answer

A)  customer orientation. 
B)  value orientation. 
C)  market orientation. 
D)  product orientation. 
E)  brand orientation. 
A)  customer orientation. 
B)  value orientation. 
C)  market orientation. 
D)  product orientation. 
E)  brand orientation.

Question 16

Zen Associates is a company that sells gaming consoles.It started a Facebook fan page that discusses current topics of interest in the world of virtual gaming.In this scenario,Zen Associates is using:

Accepted Answer

A)  broadcast advertising. 
B)  print media. 
C)  social media. 
D)  earned media. 
E)  visual merchandising. 
A)  broadcast advertising. 
B)  print media. 
C)  social media. 
D)  earned media. 
E)  visual merchandising.

Question 17

You are planning to set up an educational institution to cater to the educational needs of students between the ages of 4 and 16.Formulate a marketing plan indicating the various aspects that you would have to consider to set up this institution.

Accepted Answer

Student answers will vary.A marketing pl

Question 18

Which of the four Ps of marketing represents the exclusive outlets where the new model will be displayed and sold?

Accepted Answer

A)  People 
B)  Price 
C)  Place 
D)  Product 
E)  Promotion 
A)  People 
B)  Price 
C)  Place 
D)  Product 
E)  Promotion

Question 19

Technological changes seldom shape a company's marketing activities.

Accepted Answer

A) True 
 B)False

Question 20

A commercial roofing company provides commercial roofing services as its primary service.It also takes up residential roof repair and replacement for a few individual customers.The residential market provides solid revenue and constitutes the:

Accepted Answer

A)  primary commodity market. 
B)  primary target market. 
C)  secondary retail market. 
D)  secondary target market. 
E)  niche market. 
A)  primary commodity market. 
B)  primary target market. 
C)  secondary retail market. 
D)  secondary target market. 
E)  niche market.

Which of the following include thoughts,opinions,philosophies,and intellectual concepts that can be marketed?

The controllable set of activities that a firm uses to respond to the wants of its target markets is referred to as:

A dairy farm sells milk to a company that makes milk-based products and sells it under the brand name Whiteshed.Shania,a loyal customer,always buys Whiteshed cheese.Which of the following impacts of marketing is illustrated in this case?

Which of the following involves the use of digital tools to easily and quickly create and share content to foster dialogue,relationships,and personal identities?

The process of identifying customer segments that a company wants to target with its products and services requires market research.

Explain how social and mobile media have helped the sellers to connect with their customers.

Explain customer relationship management and why it is important for an organization.

Which of the following is true about the impact of marketing on stakeholders?

Which of the following is a requirement for making a firm value driven?

Define the marketing mix and list its four Ps.

Differentiate between companies that have a sales orientation and companies that have a market orientation.

Some companies engage in both B2B and B2C marketing at the same time.

A company sells cars of a single colour and advertises that the cars have many innovative features.The company refuses to change the colour of the car irrespective of the desire of the public to have a different-coloured car.This is an example of:

Zen Associates is a company that sells gaming consoles.It started a Facebook fan page that discusses current topics of interest in the world of virtual gaming.In this scenario,Zen Associates is using:

You are planning to set up an educational institution to cater to the educational needs of students between the ages of 4 and 16.Formulate a marketing plan indicating the various aspects that you would have to consider to set up this institution.

Which of the four Ps of marketing represents the exclusive outlets where the new model will be displayed and sold?

Technological changes seldom shape a company's marketing activities.

A commercial roofing company provides commercial roofing services as its primary service.It also takes up residential roof repair and replacement for a few individual customers.The residential market provides solid revenue and constitutes the:

Developing Marketing Strategies and a Marketing Plan

Marketing Ethics

Analyzing the Market Environment

Consumer Behavior

Business-To-Business Marketing

Global Marketing

Segmentation, Targeting, and Positioning

Marketing Research

Product, Branding, and Packaging Decisions

Developing New Products

Services: The Intangible Product

Pricing Concepts for Establishing Value

Strategic Pricing Methods

Supply Chain and Channel Management

Retailing and Multichannel Marketing

Integrated Marketing Communications

Advertising, Public Relations, and Sales Promotions

Filters

Exam 1: Overview of Marketing

Which of the following include thoughts,opinions,philosophies,and intellectual concepts that can be marketed?

The controllable set of activities that a firm uses to respond to the wants of its target markets is referred to as:

A dairy farm sells milk to a company that makes milk-based products and sells it under the brand name Whiteshed.Shania,a loyal customer,always buys Whiteshed cheese.Which of the following impacts of marketing is illustrated in this case?

Which of the following involves the use of digital tools to easily and quickly create and share content to foster dialogue,relationships,and personal identities?

The process of identifying customer segments that a company wants to target with its products and services requires market research.

Explain how social and mobile media have helped the sellers to connect with their customers.

Explain customer relationship management and why it is important for an organization.

Which of the following is true about the impact of marketing on stakeholders?

Which of the following is a requirement for making a firm value driven?

Define the marketing mix and list its four Ps.

Differentiate between companies that have a sales orientation and companies that have a market orientation.

Some companies engage in both B2B and B2C marketing at the same time.

A company sells cars of a single colour and advertises that the cars have many innovative features.The company refuses to change the colour of the car irrespective of the desire of the public to have a different-coloured car.This is an example of:

Zen Associates is a company that sells gaming consoles.It started a Facebook fan page that discusses current topics of interest in the world of virtual gaming.In this scenario,Zen Associates is using:

You are planning to set up an educational institution to cater to the educational needs of students between the ages of 4 and 16.Formulate a marketing plan indicating the various aspects that you would have to consider to set up this institution.

Which of the four Ps of marketing represents the exclusive outlets where the new model will be displayed and sold?

Technological changes seldom shape a company's marketing activities.

A commercial roofing company provides commercial roofing services as its primary service.It also takes up residential roof repair and replacement for a few individual customers.The residential market provides solid revenue and constitutes the:

Developing Marketing Strategies and a Marketing Plan

Marketing Ethics

Analyzing the Market Environment

Consumer Behavior

Business-To-Business Marketing

Global Marketing

Segmentation, Targeting, and Positioning

Marketing Research

Product, Branding, and Packaging Decisions

Developing New Products

Services: The Intangible Product

Pricing Concepts for Establishing Value

Strategic Pricing Methods

Supply Chain and Channel Management

Retailing and Multichannel Marketing

Integrated Marketing Communications

Advertising, Public Relations, and Sales Promotions

Filters