Question 1

The sale of a sport-utility vehicle by International Autos to Mariam is called:

Accepted Answer

A)  B2C marketing. 
B)  D2R marketing. 
C)  B2B marketing. 
D)  C2C marketing. 
E)  C2B marketing. 
A)  B2C marketing. 
B)  D2R marketing. 
C)  B2B marketing. 
D)  C2C marketing. 
E)  C2B marketing.

Question 2

Which of the following holds true for the term "services"?

Accepted Answer

A)  They refer to the tangible customer benefits that are produced by people or machines and can be separated from the producer. 
B)  They refer to the intangible customer benefits that are produced by people or machines and cannot be separated from the producer. 
C)  They refer to the overall sacrifice a consumer is willing to make in terms of money,time,and energy in order to acquire a specific product or service. 
D)  They refer to thoughts,opinions,philosophies,and intellectual concepts that also can be marketed. 
E)  They refer to the physical attributes that a customer obtains through purchase of a commodity in exchange of a price paid for it. 
A)  They refer to the tangible customer benefits that are produced by people or machines and can be separated from the producer. 
B)  They refer to the intangible customer benefits that are produced by people or machines and cannot be separated from the producer. 
C)  They refer to the overall sacrifice a consumer is willing to make in terms of money,time,and energy in order to acquire a specific product or service. 
D)  They refer to thoughts,opinions,philosophies,and intellectual concepts that also can be marketed. 
E)  They refer to the physical attributes that a customer obtains through purchase of a commodity in exchange of a price paid for it.

Question 3

Ideas include thoughts,opinions,philosophies,and intellectual concepts that cannot be marketed.

Accepted Answer

A) True 
 B)False

Question 4

A certain wine retailer sells what it calls QPR wines.QPR refers to quality price ratio.It simply means getting the best quality wine for the lowest possible price.The wine retailer would be an example of a:

Accepted Answer

A)  brand-oriented company. 
B)  market-oriented company. 
C)  sales-oriented company. 
D)  value-oriented company. 
E)  product-oriented company. 
A)  brand-oriented company. 
B)  market-oriented company. 
C)  sales-oriented company. 
D)  value-oriented company. 
E)  product-oriented company.

Question 5

Basic necessities of life,such as food,clothing,shelter,or safety are referred to as:

Accepted Answer

A)  demands. 
B)  wants. 
C)  exchanges. 
D)  desires. 
E)  needs. 
A)  demands. 
B)  wants. 
C)  exchanges. 
D)  desires. 
E)  needs.

Question 6

Describe how sharing information helps a firm to be value-driven.

Accepted Answer

In a value-based,market-oriented firm,ma

Question 7

Which of the following holds true for sales-oriented companies?

Accepted Answer

A)  They try to sell as many of their products as possible rather than focusing on making products consumers really want. 
B)  They focus on giving their customers better worth (monetary and nonmonetary)for the products than their competitors. 
C)  They focus on developing and distributing innovative products with little concern about whether the products best satisfy customers' needs. 
D)  They focus on the extension of a single brand name to market products in different product categories. 
E)  They focus on what consumers want and need before they design,make,or attempt to sell their products and services. 
A)  They try to sell as many of their products as possible rather than focusing on making products consumers really want. 
B)  They focus on giving their customers better worth (monetary and nonmonetary)for the products than their competitors. 
C)  They focus on developing and distributing innovative products with little concern about whether the products best satisfy customers' needs. 
D)  They focus on the extension of a single brand name to market products in different product categories. 
E)  They focus on what consumers want and need before they design,make,or attempt to sell their products and services.

Question 8

The local supermarket from where Tim buys the potato chips is an example of a:

Accepted Answer

A)  manufacturer 
B)  consumer 
C)  supplier 
D)  distributor 
E)  producer 
A)  manufacturer 
B)  consumer 
C)  supplier 
D)  distributor 
E)  producer

Question 9

Crimson Inc.,a fruit-juice manufacturer,employs a set of feedback forms to collect information about customers' favourite flavours and the new flavours they want to try in future.The company then uses this information to focus on identifying and building loyalty among the firm's most valued patrons.This is an example of:

Accepted Answer

A)  customer relationship management. 
B)  the BCG matrix. 
C)  Porter's five forces. 
D)  transformational marketing. 
E)  live-in marketing. 
A)  customer relationship management. 
B)  the BCG matrix. 
C)  Porter's five forces. 
D)  transformational marketing. 
E)  live-in marketing.

Question 10

An automobile manufacturer buys tires,glass for windscreens,and rubber hoses for its vehicles.The suppliers of these products are other companies that specialize in the manufacturing of this equipment.This is an example of:

Accepted Answer

A)  B2C marketing. 
B)  D2R marketing. 
C)  B2B marketing. 
D)  C2C marketing. 
E)  C2B marketing. 
A)  B2C marketing. 
B)  D2R marketing. 
C)  B2B marketing. 
D)  C2C marketing. 
E)  C2B marketing.

Question 11

Teal Corp.manufactures passenger car and automobile tires.It offers radial and tubeless tires to dealers and automobile companies.This is an example of:

Accepted Answer

A)  C2C marketing. 
B)  C2B marketing. 
C)  B2B marketing. 
D)  B2C marketing. 
E)  D2R marketing. 
A)  C2C marketing. 
B)  C2B marketing. 
C)  B2B marketing. 
D)  B2C marketing. 
E)  D2R marketing.

Question 12

A daycare business provides babysitting services as well as structured preschool education and learning simulation for kids.This is an example of:

Accepted Answer

A)  B2C marketing. 
B)  D2R marketing. 
C)  B2B marketing. 
D)  C2C marketing. 
E)  C2B marketing. 
A)  B2C marketing. 
B)  D2R marketing. 
C)  B2B marketing. 
D)  C2C marketing. 
E)  C2B marketing.

Question 13

The vegetable farm that potatoes to Kiwito is a:

Accepted Answer

A)  consumer. 
B)  distributor. 
C)  supplier. 
D)  manufacturer. 
E)  buyer. 
A)  consumer. 
B)  distributor. 
C)  supplier. 
D)  manufacturer. 
E)  buyer.

Question 14

Innovatives Inc.is a phone manufacturing company that creates phones with unique features and distributes them among retailers.The devices are created with little or no concern about customers' needs and wants.In this case,Innovatives is most likely a:

Accepted Answer

A)  brand-oriented company. 
B)  market-oriented company. 
C)  customer-oriented company. 
D)  value-oriented company. 
E)  product-oriented company. 
A)  brand-oriented company. 
B)  market-oriented company. 
C)  customer-oriented company. 
D)  value-oriented company. 
E)  product-oriented company.

Question 15

Sports Inc.,a global sports brand,wants to present an effective campaign across many markets.The company wants to engage the youth across key markets in Europe,and the campaign's main objective is to generate awareness about the company.These efforts are made by Sports Inc.to attract the youth as they constitute the company's:

Accepted Answer

A)  primary commodity market. 
B)  primary target market. 
C)  primary currency market. 
D)  secondary target market. 
E)  niche market. 
A)  primary commodity market. 
B)  primary target market. 
C)  primary currency market. 
D)  secondary target market. 
E)  niche market.

Question 16

A firm that wishes to expand globally should ideally:

Accepted Answer

A)  analyze new customers' needs and wants on a segment-by-segment,region-by-region basis. 
B)  think about new customers in terms of transactions rather than relationships. 
C)  try to sell as many of its products as possible rather than focusing on making products consumers really want. 
D)  focus on developing and distributing innovative products before understanding customers. 
E)  encourage its employees to invest heavily in socially responsible actions and charities. 
A)  analyze new customers' needs and wants on a segment-by-segment,region-by-region basis. 
B)  think about new customers in terms of transactions rather than relationships. 
C)  try to sell as many of its products as possible rather than focusing on making products consumers really want. 
D)  focus on developing and distributing innovative products before understanding customers. 
E)  encourage its employees to invest heavily in socially responsible actions and charities.

Question 17

You want to start a chain of fast-food restaurants serving Mexican food,including tacos,burritos,quesadillas,nachos,other specialty items,and a variety of "value menu" items.You want to draw in a young crowd to your restaurants.What different social media tools can you use to promote your chain of restaurants?

Accepted Answer

Student answers will vary.They might sug

Question 18

Which of the following holds true for the term "price"?

Accepted Answer

A)  It refers to the tangible customer benefits that are produced by people or machines and can be separated from the producer. 
B)  It refers to the intangible customer benefits that are produced by people or machines and cannot be separated from the producer. 
C)  It refers to the overall sacrifice a consumer is willing to make in terms of money,time,and energy in order to acquire a specific product or service. 
D)  It refers to thoughts,opinions,philosophies,and intellectual concepts that also can be marketed. 
E)  It refers to the value a customer receives through the purchase of a company's product or service. 
A)  It refers to the tangible customer benefits that are produced by people or machines and can be separated from the producer. 
B)  It refers to the intangible customer benefits that are produced by people or machines and cannot be separated from the producer. 
C)  It refers to the overall sacrifice a consumer is willing to make in terms of money,time,and energy in order to acquire a specific product or service. 
D)  It refers to thoughts,opinions,philosophies,and intellectual concepts that also can be marketed. 
E)  It refers to the value a customer receives through the purchase of a company's product or service.

Question 19

Services are tangible customer benefits that are produced by people or machines and can be easily separated from the producer.

Accepted Answer

A) True 
 B)False

Question 20

The new car that is being launched in the market represents which of the four Ps of marketing?

Accepted Answer

A)  People 
B)  Price 
C)  Place 
D)  Product 
E)  Promotion 
A)  People 
B)  Price 
C)  Place 
D)  Product 
E)  Promotion

The sale of a sport-utility vehicle by International Autos to Mariam is called:

Which of the following holds true for the term "services"?

Ideas include thoughts,opinions,philosophies,and intellectual concepts that cannot be marketed.

A certain wine retailer sells what it calls QPR wines.QPR refers to quality price ratio.It simply means getting the best quality wine for the lowest possible price.The wine retailer would be an example of a:

Basic necessities of life,such as food,clothing,shelter,or safety are referred to as:

Describe how sharing information helps a firm to be value-driven.

Which of the following holds true for sales-oriented companies?

The local supermarket from where Tim buys the potato chips is an example of a:

An automobile manufacturer buys tires,glass for windscreens,and rubber hoses for its vehicles.The suppliers of these products are other companies that specialize in the manufacturing of this equipment.This is an example of:

Teal Corp.manufactures passenger car and automobile tires.It offers radial and tubeless tires to dealers and automobile companies.This is an example of:

A daycare business provides babysitting services as well as structured preschool education and learning simulation for kids.This is an example of:

The vegetable farm that potatoes to Kiwito is a:

Innovatives Inc.is a phone manufacturing company that creates phones with unique features and distributes them among retailers.The devices are created with little or no concern about customers' needs and wants.In this case,Innovatives is most likely a:

A firm that wishes to expand globally should ideally:

Which of the following holds true for the term "price"?

Services are tangible customer benefits that are produced by people or machines and can be easily separated from the producer.

The new car that is being launched in the market represents which of the four Ps of marketing?

Developing Marketing Strategies and a Marketing Plan

Marketing Ethics

Analyzing the Market Environment

Consumer Behavior

Business-To-Business Marketing

Global Marketing

Segmentation, Targeting, and Positioning

Marketing Research

Product, Branding, and Packaging Decisions

Developing New Products

Services: The Intangible Product

Pricing Concepts for Establishing Value

Strategic Pricing Methods

Supply Chain and Channel Management

Retailing and Multichannel Marketing

Integrated Marketing Communications

Advertising, Public Relations, and Sales Promotions

Filters

Exam 1: Overview of Marketing

The sale of a sport-utility vehicle by International Autos to Mariam is called:

Which of the following holds true for the term "services"?

Ideas include thoughts,opinions,philosophies,and intellectual concepts that cannot be marketed.

A certain wine retailer sells what it calls QPR wines.QPR refers to quality price ratio.It simply means getting the best quality wine for the lowest possible price.The wine retailer would be an example of a:

Basic necessities of life,such as food,clothing,shelter,or safety are referred to as:

Describe how sharing information helps a firm to be value-driven.

Which of the following holds true for sales-oriented companies?

The local supermarket from where Tim buys the potato chips is an example of a:

An automobile manufacturer buys tires,glass for windscreens,and rubber hoses for its vehicles.The suppliers of these products are other companies that specialize in the manufacturing of this equipment.This is an example of:

Teal Corp.manufactures passenger car and automobile tires.It offers radial and tubeless tires to dealers and automobile companies.This is an example of:

A daycare business provides babysitting services as well as structured preschool education and learning simulation for kids.This is an example of:

The vegetable farm that potatoes to Kiwito is a:

Innovatives Inc.is a phone manufacturing company that creates phones with unique features and distributes them among retailers.The devices are created with little or no concern about customers' needs and wants.In this case,Innovatives is most likely a:

A firm that wishes to expand globally should ideally:

Which of the following holds true for the term "price"?

Services are tangible customer benefits that are produced by people or machines and can be easily separated from the producer.

The new car that is being launched in the market represents which of the four Ps of marketing?

Developing Marketing Strategies and a Marketing Plan

Marketing Ethics

Analyzing the Market Environment

Consumer Behavior

Business-To-Business Marketing

Global Marketing

Segmentation, Targeting, and Positioning

Marketing Research

Product, Branding, and Packaging Decisions

Developing New Products

Services: The Intangible Product

Pricing Concepts for Establishing Value

Strategic Pricing Methods

Supply Chain and Channel Management

Retailing and Multichannel Marketing

Integrated Marketing Communications

Advertising, Public Relations, and Sales Promotions

Filters