Exam 18: Advertising, Public Relations, and Sales Promotions

PureIn Inc.,a manufacturer of bottled water,depends extensively on groundwater sources for its operations.The management of the company decides to take up groundwater replenishment programs and to assist communities in developing efficient ways to recycle water.Following PureIn's initiative,several firms take up similar programs leading to an increased awareness about the subject.This scenario is an example of how corporate social responsibility is subjected to the influence of:

During a data collection project by a marketing research firm,the respondents were not informed about the real purpose of the study.Recognizing the ethical implications of this act,the firm halts the research project.It then holds a meeting to find an ethical way of going forward with the project.In which of the following stages of ethical decision making does this action by the firm occur?

In the planning phase,Platonic Inc.must consider whether:

To create an ethical climate in a workplace,what must occur after employees understand the company's values?

One of the reasons marketers are frequently singled out for criticism is because they interact directly with people.

The process of creating a strong ethical business climate begins with employee acceptance.

Which of the following is an example of individual consumer issue?

The use of sweatshop labour is an issue most closely associated with:

Kathy discovers that her manager is using company funds for his own personal expenses.She is indebted to her manager because he was the only person who would hire her even though she had a criminal record.Though she realizes that she cannot justify her actions,she thinks she should return his favour and decides not to expose him.Given this information,Kathy's response would fail the test of:

Deceptive advertising and promotion of inferior products are examples of unethical practices related to:

In which of the following scenarios is a company fulfilling its corporate social responsibility toward its employees?

Trends,a marketing research firm,conducts a survey without telling the respondents about the real purpose of the survey.Trends has failed in:

Firms with strong ethical climates tend to:

Which of the following should be Wine & Cheese Diners' next step?

When a firm decides to integrate ethical decision making into its strategic planning process,which of the following questions would most likely be asked at the implementation phase?

Who are the key stakeholders in a firm?

Which of the following is true of Nielsen's Global Survey on Corporate Social Responsibility?

Keith Inc.,a multinational firm,has extensive business operations in less developed countries.In one such country,Keith recently introduced a policy wherein it will donate 2 percent of its net profit to educational institutions with poor infrastructure.However,Keith was imposed a fine of $60,000 for violating the fair wage standards in the same country.Which of the following best exemplifies Keith's activity?

While segmenting a market,the marketer of a tobacco and alcoholic beverages company should always ask the ethical question of whether the firm:

Which of the following is true about companies being socially responsible?