Question 1

Which of the following is true about creating an ethical climate in a workplace?

Accepted Answer

A)  It presumes employees to be exclusively responsible for their ethical conduct. 
B)  It requires a set of explicit rules and implicit understandings that govern all the transactions of a firm. 
C)  It involves enforcing the ethical values of the top management on unwilling employees. 
D)  It involves developing different interpretations of the company's stated ethical values. 
E)  It requires training employees to forgo their personal goals and prioritize the firm's goals. 
A)  It presumes employees to be exclusively responsible for their ethical conduct. 
B)  It requires a set of explicit rules and implicit understandings that govern all the transactions of a firm. 
C)  It involves enforcing the ethical values of the top management on unwilling employees. 
D)  It involves developing different interpretations of the company's stated ethical values. 
E)  It requires training employees to forgo their personal goals and prioritize the firm's goals.

Question 2

Acting in a socially desirable manner by taking actions that benefit society provides a company with only intangible benefits.

Accepted Answer

A) True 
 B)False

Question 3

By including ethical statements in a firm's mission statement,marketers have the opportunity to introduce ethics during the stage of:

Accepted Answer

A)  planning. 
B)  implementation. 
C)  control. 
D)  design. 
E)  processing. 
A)  planning. 
B)  implementation. 
C)  control. 
D)  design. 
E)  processing.

Question 4

During which phase of the strategic marketing plan would a firm address the issue of location of its production in another country?

Accepted Answer

A)  Planning 
B)  Implementation 
C)  Control 
D)  Evaluation 
E)  Processing 
A)  Planning 
B)  Implementation 
C)  Control 
D)  Evaluation 
E)  Processing

Question 5

Being a socially responsible corporation implies that the firm is committing its time and resources to projects in the community which may not directly relate to generating profit.

Accepted Answer

A) True 
 B)False

Question 6

Which of the following terms best describes the voluntary actions taken by a company to address the ethical,social,and environmental impacts of its business operations and the concerns of its stakeholders?

Accepted Answer

A)  Marketing ethics 
B)  Consumerism 
C)  Accuracy of representation 
D)  Corporate social responsibility 
E)  Locational privacy 
A)  Marketing ethics 
B)  Consumerism 
C)  Accuracy of representation 
D)  Corporate social responsibility 
E)  Locational privacy

Question 7

Golden Rings High School is facing a crisis as students are leaving the school due to a lack of qualified and experienced teachers.The management of the school has realized that there have been lapses while recruiting teachers.The school identifies students,teachers,and parents as the stakeholders in the issue and wants to take them into confidence for solving the issue.Which of the following is most likely to be the management's next step to solve the issue?

Accepted Answer

A)  Identifying issues of concern to law makers 
B)  Assessing the impact of the board's actions beyond the classroom 
C)  Brainstorming and evaluating alternatives 
D)  Choosing a course of action 
E)  Promoting its corporate social responsibility efforts 
A)  Identifying issues of concern to law makers 
B)  Assessing the impact of the board's actions beyond the classroom 
C)  Brainstorming and evaluating alternatives 
D)  Choosing a course of action 
E)  Promoting its corporate social responsibility efforts

Question 8

Which of the following parts of the company's mission statement closely ties with its effort to ensure that its workers are treated fairly?

Accepted Answer

A)  "We make our products skilfully." 
B)  "We are environmentally conscious." 
C)  "We are dedicated to employee development." 
D)  "Please use our products thoughtfully." 
E)  "We follow ethical sales practices." 
A)  "We make our products skilfully." 
B)  "We are environmentally conscious." 
C)  "We are dedicated to employee development." 
D)  "Please use our products thoughtfully." 
E)  "We follow ethical sales practices."

Question 9

Explain the process of choosing a course of action in ethical decision making in a firm.

Accepted Answer

By using an ethical framework,decision m

Question 10

Denny is evaluating whether his company's actions have a negative impact on any of its stakeholder groups.This evaluation of the ethical implications occurs during the phase of:

Accepted Answer

A)  planning. 
B)  control. 
C)  implementation. 
D)  design. 
E)  initiation. 
A)  planning. 
B)  control. 
C)  implementation. 
D)  design. 
E)  initiation.

Question 11

During the implementation phase,in what way might sourcing decisions be a problem area for firms?

Accepted Answer

Charges that firms use sweatshop labour

Question 12

How can a company improve its reputation for corporate social responsibility?

Accepted Answer

Corporate social responsibility describe

Question 13

Once the explicit rules and implicit understandings that govern all the transactions of a firm are in place,there must be:

Accepted Answer

A)  a system of controls that rewards appropriate behaviour and punishes inappropriate behaviour. 
B)  a discussion on the necessity of following ethical practices in business. 
C)  weekly reminder seminars to enforce guidelines. 
D)  commitment from customers to accept these rules. 
E)  cooperation from competitors to avoid conflicting outcomes. 
A)  a system of controls that rewards appropriate behaviour and punishes inappropriate behaviour. 
B)  a discussion on the necessity of following ethical practices in business. 
C)  weekly reminder seminars to enforce guidelines. 
D)  commitment from customers to accept these rules. 
E)  cooperation from competitors to avoid conflicting outcomes.

Question 14

Presto Clockworks Inc.has received a customer complaint regarding the inappropriate sales tactics of one of its sales representatives.The company's code of ethics distinctly states that sales personnel are to refrain from such selling practices.In this scenario,the manager of Presto Clockworks should:

Accepted Answer

A)  assess whether the organization has a strong ethical climate. 
B)  determine what explicit rules for governing the firm's transactions exist. 
C)  review the current code of ethics to remove ambiguous interpretations. 
D)  determine what punishment is appropriate. 
E)  make changes in the current code of ethics to match the employee's behaviour. 
A)  assess whether the organization has a strong ethical climate. 
B)  determine what explicit rules for governing the firm's transactions exist. 
C)  review the current code of ethics to remove ambiguous interpretations. 
D)  determine what punishment is appropriate. 
E)  make changes in the current code of ethics to match the employee's behaviour.

Question 15

How might a firm's choice of target market for its products lead to charges of unethical behaviour?

Accepted Answer

Sometimes a firm's choice of target mark

Question 16

Why are marketers more likely to be singled out for criticism about unethical behaviour than other business professionals?

Accepted Answer

Unlike other business functions,such as

Question 17

Molloy Inc.has an exclusive internal research department that supports its ethical commitment to offer healthy food products.The company also encourages its employees to donate to various charities.Given this information,which of the following is being best exemplified by Molloy's activities?

Accepted Answer

A)  Zone of tolerance 
B)  The golden rule test 
C)  Procedural fairness 
D)  Corporate social responsibility 
E)  Locational privacy 
A)  Zone of tolerance 
B)  The golden rule test 
C)  Procedural fairness 
D)  Corporate social responsibility 
E)  Locational privacy

Question 18

Locating production facilities in foreign countries to take advantage of low-cost labour is most likely to raise the ethical question of whether a firm:

Accepted Answer

A)  should modify its systems used in the control phase according to changes in the external environment. 
B)  is responsible for ensuring that its workers are treated fairly and paid a living wage. 
C)  is choosing the suitable marketing strategy for its target segment. 
D)  must allocate resources to the target market or to more important social needs. 
E)  needs to include ethical precepts for shaping the organization in its mission statement. 
A)  should modify its systems used in the control phase according to changes in the external environment. 
B)  is responsible for ensuring that its workers are treated fairly and paid a living wage. 
C)  is choosing the suitable marketing strategy for its target segment. 
D)  must allocate resources to the target market or to more important social needs. 
E)  needs to include ethical precepts for shaping the organization in its mission statement.

Question 19

In which of the following steps of ethical decision making does a firm decide who the individuals and groups are that have an interest in the outcome of a decision?

Accepted Answer

A)  Identifying issues 
B)  Promoting the firm's corporate social responsibility efforts 
C)  Gathering information and identifying stakeholders 
D)  Brainstorming and evaluating alternatives 
E)  Choosing a course of action 
A)  Identifying issues 
B)  Promoting the firm's corporate social responsibility efforts 
C)  Gathering information and identifying stakeholders 
D)  Brainstorming and evaluating alternatives 
E)  Choosing a course of action

Question 20

Which of the following professions is often singled out as the root cause of a host of ethical concerns?

Accepted Answer

A)  Management 
B)  Finance 
C)  Marketing 
D)  Administration 
E)  Research and development 
A)  Management 
B)  Finance 
C)  Marketing 
D)  Administration 
E)  Research and development

Which of the following is true about creating an ethical climate in a workplace?

Acting in a socially desirable manner by taking actions that benefit society provides a company with only intangible benefits.

By including ethical statements in a firm's mission statement,marketers have the opportunity to introduce ethics during the stage of:

During which phase of the strategic marketing plan would a firm address the issue of location of its production in another country?

Being a socially responsible corporation implies that the firm is committing its time and resources to projects in the community which may not directly relate to generating profit.

Which of the following terms best describes the voluntary actions taken by a company to address the ethical,social,and environmental impacts of its business operations and the concerns of its stakeholders?

Which of the following parts of the company's mission statement closely ties with its effort to ensure that its workers are treated fairly?

Explain the process of choosing a course of action in ethical decision making in a firm.

Denny is evaluating whether his company's actions have a negative impact on any of its stakeholder groups.This evaluation of the ethical implications occurs during the phase of:

During the implementation phase,in what way might sourcing decisions be a problem area for firms?

How can a company improve its reputation for corporate social responsibility?

Once the explicit rules and implicit understandings that govern all the transactions of a firm are in place,there must be:

How might a firm's choice of target market for its products lead to charges of unethical behaviour?

Why are marketers more likely to be singled out for criticism about unethical behaviour than other business professionals?

Molloy Inc.has an exclusive internal research department that supports its ethical commitment to offer healthy food products.The company also encourages its employees to donate to various charities.Given this information,which of the following is being best exemplified by Molloy's activities?

Locating production facilities in foreign countries to take advantage of low-cost labour is most likely to raise the ethical question of whether a firm:

In which of the following steps of ethical decision making does a firm decide who the individuals and groups are that have an interest in the outcome of a decision?

Which of the following professions is often singled out as the root cause of a host of ethical concerns?

Overview of Marketing

Developing Marketing Strategies and a Marketing Plan

Marketing Ethics

Analyzing the Market Environment

Consumer Behavior

Business-To-Business Marketing

Global Marketing

Segmentation, Targeting, and Positioning

Marketing Research

Product, Branding, and Packaging Decisions

Developing New Products

Services: The Intangible Product

Pricing Concepts for Establishing Value

Strategic Pricing Methods

Supply Chain and Channel Management

Retailing and Multichannel Marketing

Integrated Marketing Communications

Filters

Exam 18: Advertising, Public Relations, and Sales Promotions

Which of the following is true about creating an ethical climate in a workplace?

Acting in a socially desirable manner by taking actions that benefit society provides a company with only intangible benefits.

By including ethical statements in a firm's mission statement,marketers have the opportunity to introduce ethics during the stage of:

During which phase of the strategic marketing plan would a firm address the issue of location of its production in another country?

Being a socially responsible corporation implies that the firm is committing its time and resources to projects in the community which may not directly relate to generating profit.

Which of the following terms best describes the voluntary actions taken by a company to address the ethical,social,and environmental impacts of its business operations and the concerns of its stakeholders?

Which of the following parts of the company's mission statement closely ties with its effort to ensure that its workers are treated fairly?

Explain the process of choosing a course of action in ethical decision making in a firm.

Denny is evaluating whether his company's actions have a negative impact on any of its stakeholder groups.This evaluation of the ethical implications occurs during the phase of:

During the implementation phase,in what way might sourcing decisions be a problem area for firms?

How can a company improve its reputation for corporate social responsibility?

Once the explicit rules and implicit understandings that govern all the transactions of a firm are in place,there must be:

How might a firm's choice of target market for its products lead to charges of unethical behaviour?

Why are marketers more likely to be singled out for criticism about unethical behaviour than other business professionals?

Molloy Inc.has an exclusive internal research department that supports its ethical commitment to offer healthy food products.The company also encourages its employees to donate to various charities.Given this information,which of the following is being best exemplified by Molloy's activities?

Locating production facilities in foreign countries to take advantage of low-cost labour is most likely to raise the ethical question of whether a firm:

In which of the following steps of ethical decision making does a firm decide who the individuals and groups are that have an interest in the outcome of a decision?

Which of the following professions is often singled out as the root cause of a host of ethical concerns?

Overview of Marketing

Developing Marketing Strategies and a Marketing Plan

Marketing Ethics

Analyzing the Market Environment

Consumer Behavior

Business-To-Business Marketing

Global Marketing

Segmentation, Targeting, and Positioning

Marketing Research

Product, Branding, and Packaging Decisions

Developing New Products

Services: The Intangible Product

Pricing Concepts for Establishing Value

Strategic Pricing Methods

Supply Chain and Channel Management

Retailing and Multichannel Marketing

Integrated Marketing Communications

Filters