Exam 18: Advertising, Public Relations, and Sales Promotions

A table representing the tests used to make ethical business decisions -John is a very competitive student and works hard to do well in his studies.His mentor Sam encourages him to be honest in all his efforts.One day John cheats in an exam and although no one is the wiser,John feels he has failed the moral mentor test.Given this information,which of the following ethical questions is the best explanation for his response?

During ethical decision making,the objective of choosing a course of action is to weigh the various alternatives in order to generate the best solution for the stakeholders.

What is required of a firm before it can align personal and corporate goals?

Max,the branch manager of Money Tree Bank,has received an email from a customer stating that a huge fee has been charged for his account and that he was not aware of such a charge when he opened the account.Max sends a reply expressing the bank's commitment to ethical practices and assures the customer that such events would not be repeated.Which of the following is most likely to be Max's next step to sort the issue?

The manager is faced with the dilemma of doing what is beneficial for the firm in the short run and doing what is right and beneficial for the firm and society in the long run.To address this conflict,the firm's:

One of the reasons that people act unethically is because:

As part of its sustainable development drive,Voiceover Inc.purchases more than 10,000 megawatt hours of green power,which reduces its greenhouse gas emissions by 21 percent annually.The company is demonstrating:

In relation to strategic planning process,the question whether a firm can serve a market ethically switches to whether the firm should indulge in particular marketing practices during the phase of:

The Canadian Marketing Association's Code of Ethics is designed mainly to:

Describe corporate social responsibility.

In the context of strategic planning,the ethical impacts of resource allocations need to be carefully evaluated during the phase of:

Marketers of a firm can introduce ethics at the beginning of the planning process by simply including them in the evaluation criteria.

In the context of strategic marketing planning process,the evaluation of how each potentially ethical issue raised in the planning process has been addressed by the firm occurs in the phase of:

What do companies earn from acting in a socially desirable manner?

Crystal Inc.,a manufacturer of cosmetics,ensures that all its products are free of any sort of allergens.The company is fulfilling its corporate social responsibility toward:

Which of the following terms best defines a person's ability to move normally in public spaces with the expectation that his or her whereabouts will not be recorded for subsequent use?

Howard,the sales manager of a real estate company,is not able to meet the sales target for the current quarter.However,he is confident that the sales for the next quarter will improve.Which of the following actions indicates Howard's lack of personal ethics?

Which of the following is true of corporate social responsibility?

Kingston Inc.,a garment manufacturing company,has manufacturing units located in several economically backward countries.Its objective is to take advantage of the lower production and labour costs in these countries.In this scenario,there is a legitimate ethical concern about the company's:

Which of the following is the first step in the process of creating a strong ethical climate within a marketing firm?