Exam 7: Crafting Messages for Electronic Media

There is no better place than a social media conversation thread to put your strong 'sales' message and most persuasive arguments for the value of your product or service.

One drawback of current blogging software is that it takes a great deal of time to post new material.

When it comes to legal issues,_____________

When you need a permanent,unchangeable,or secure record,it is always best to use a secure digital (electronic)transmission rather than a printed letter or memo.

Leaving the subject line out on important email messages will spark your audience's curiosity and increase their desire to read your email.

You may be familiar with podcasts as the online equivalent of recorded radio or video broadcasts.

It is safe to assume that the usual standards and expectations of business communication do not apply to email.

In most instances,don't use Instant Messaging at work for confidential messages,complex messages,or personal messages.

Email should have lots of white space that makes it look easier to read so short paragraphs and double spacing between the paragraphs is expected.

Many businesses are replacing email with instant messaging and other tools that provide better support for instant communication.

Just like in IM and micro-blogging,it is always appropriate to use abbreviations like IMHO and LOL in effective business emails no matter who your audience is because it saves space and makes the email shorter.

Set the message priority to "urgent" for all the emails you send-it is the only way to make sure everyone will read them.

Email hygiene refers to _____________

Viral marketing refers to spreading the word about your company and its products in much the same way that biological viruses are transmitted from person to person.

Orientations [one of nine 'compositional modes'] indicate where key points of information are located without given the audience the key points specifically.

When it comes to blogging for business,_____________