Exam 7: Crafting Messages for Electronic Media

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"Teasers" can be valuable but are not considered one of the nine compositional modes.

(True/False)
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One advantage of blogging for business is that it makes it easy to stand out from the crowd.

(True/False)
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Summaries [one of nine 'compositional modes'] give the key points while skipping the details and are available at the beginning of an article or webpage.

(True/False)
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Community Q&A sites are more trouble than they're worth because since anyone can answer questions posted by other visitors the entire site can quickly spiral out of control.

(True/False)
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An effective email subject line is very short and describes only the general topic of the message.

(True/False)
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"Spim" refers to _____________

(Multiple Choice)
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Email hygiene refers to all the efforts companies are making to keep email clean and safe-from spam blocking and virus protection to content filtering.

(Short Answer)
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Status updates and announcements [one of nine 'compositional modes'] are frequently used in social media.

(True/False)
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To capture your audience's attention,make sure your subject line is compelling and informative.

(Short Answer)
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"Spim" is the term used to describe the IM version of email spam.

(True/False)
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When it comes to writing messages in today's business environment,_________________

(Multiple Choice)
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A popular Microblogging tool is _________

(Multiple Choice)
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Compared to email and phone calls,IM is seen as less costly.

(True/False)
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To make an email more readable do all of the following except _____________

(Multiple Choice)
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Many businesses are now using podcasts to replace or supplement _____________

(Multiple Choice)
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Reference material,while important,is not considered to be one of the nine 'compositional modes'.

(True/False)
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When exchanging multiple emails with someone on the same topic _____________

(Multiple Choice)
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Your email,once sent,exists somewhere forever so it is important to never include anything in it that,if ever circulated,could embarass you in the future.

(True/False)
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Tutorials are part of the community nature of social media and are also one of the nine 'compositional modes'.

(True/False)
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When you want your message to stand out amidst the flood of electronic messages your audience receives,you should ______________________

(Multiple Choice)
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