Question 1

"Viral marketing" is _____________

Accepted Answer

A) the unethical practice of marketing products through computer viruses. 
B) advertising products and services related to the health-care industry. 
C) spreading the word about your company and products in much the same way that biological viruses are spread from person to person. 
D) the process of creating computer viruses to promote your company's anti-virus protection software. 
A) the unethical practice of marketing products through computer viruses. 
B) advertising products and services related to the health-care industry. 
C) spreading the word about your company and products in much the same way that biological viruses are spread from person to person. 
D) the process of creating computer viruses to promote your company's anti-virus protection software.

Question 2

The Subject line of an email is important because it helps readers decide whether to read the message or delete it.

Accepted Answer

The answer of The Subject line of an email is...

Question 3

When people receive an email where it is not clear what you want from them,when you want it,and why they will actually be tempted to ignore your message completely.

Accepted Answer

A) True 
 B)False

Question 4

IM is a great way to have a written business conversation [one of nine 'compositional modes']

Accepted Answer

A) True 
 B)False

Question 5

In an email message,"cc" refers to courtesy copy.

Accepted Answer

The answer of In an email message,"cc" refers to courtesy...

Question 6

Blogs have also become a popular medium for customer support-enabling employees to answer questions and offer tips and advice.

Accepted Answer

The answer of Blogs have also become a popular medium...

Question 7

IM usage rivals email in many companies.

Accepted Answer

A) True 
 B)False

Question 8

If any of the following are NOT true please answer this question as 'False':
• Social networks are used to gather market intelligence.
• Social networks are used to find new employees and business partners.
• Social networks are used to integrate new employees.
• Social networks are used to assemble teams.
• Social networks are used to solve problems.

Accepted Answer

A) True 
 B)False

Question 9

Give three situations in which you should use a printed message over electronic alternatives.

Accepted Answer

Printed messages can be used when you wa

Question 10

Email can be used for external communication _____________

Accepted Answer

A) regularly-it is now a primary medium for most companies. 
B) only for formal documents that you need to keep a record of. 
C) in response to letters your customers have sent. 
D) only in very informal corporate cultures. 
A) regularly-it is now a primary medium for most companies. 
B) only for formal documents that you need to keep a record of. 
C) in response to letters your customers have sent. 
D) only in very informal corporate cultures.

Question 11

Explain why it is important to evaluate the need for sending email messages.

Accepted Answer

Business people complain of the amount o

Question 12

In a court of law,email messages can have the same weight as more traditional printed documents.

Accepted Answer

A) True 
 B)False

Question 13

In business contexts,what are the primary benefits and disadvantages of instant messaging?

Accepted Answer

The major benefits of IM systems include

Question 14

A colourful and well-formatted strong digital message is always better than a printed document to make a formal impression on such occasions as sending congratulations or condolences.

Accepted Answer

A) True 
 B)False

Question 15

When using social media for comments and critiques [one of nine 'compositional modes'] it is best to clearly and simply explain your point - which requires large chunks of information because of the many kinds of people,with different reading levels,having access to this kind of information.

Accepted Answer

A) True 
 B)False

Question 16

Your email will be more effective if you email a complaint straight to the top person in your company because it will cut down on forwarding and copying your messages throughout the chain of command.

Accepted Answer

A) True 
 B)False

Question 17

If you do not frequently have new information to post,a traditional website may be more effective than a blog for your business.

Accepted Answer

A) True 
 B)False

Question 18

Many businesses now use ___________ to keep project teams up to date,inform employees about general business matters,and provide customer support.

Accepted Answer

A) social networking software 
B) bots 
C) blogs 
D) all of the above. 
A) social networking software 
B) bots 
C) blogs 
D) all of the above.

Question 19

Drawbacks of IM include the _____________

Accepted Answer

A) challenge of logging messages for later review and archiving. 
B) need for users to learn complicated software. 
C) ability to use it only on expensive,highly specialized devices. 
D) need to learn how to use complicated hardware. 
A) challenge of logging messages for later review and archiving. 
B) need for users to learn complicated software. 
C) ability to use it only on expensive,highly specialized devices. 
D) need to learn how to use complicated hardware.

Question 20

One way to make your podcast more effective in business is to create a blog that contains similar content.

Accepted Answer

A) True 
 B)False

"Viral marketing" is _____________

The Subject line of an email is important because it helps readers decide whether to read the message or delete it.

When people receive an email where it is not clear what you want from them,when you want it,and why they will actually be tempted to ignore your message completely.

IM is a great way to have a written business conversation [one of nine 'compositional modes']

In an email message,"cc" refers to courtesy copy.

Blogs have also become a popular medium for customer support-enabling employees to answer questions and offer tips and advice.

IM usage rivals email in many companies.

Give three situations in which you should use a printed message over electronic alternatives.

Email can be used for external communication _____________

Explain why it is important to evaluate the need for sending email messages.

In a court of law,email messages can have the same weight as more traditional printed documents.

In business contexts,what are the primary benefits and disadvantages of instant messaging?

A colourful and well-formatted strong digital message is always better than a printed document to make a formal impression on such occasions as sending congratulations or condolences.

When using social media for comments and critiques [one of nine 'compositional modes'] it is best to clearly and simply explain your point - which requires large chunks of information because of the many kinds of people,with different reading levels,having access to this kind of information.

Your email will be more effective if you email a complaint straight to the top person in your company because it will cut down on forwarding and copying your messages throughout the chain of command.

If you do not frequently have new information to post,a traditional website may be more effective than a blog for your business.

Many businesses now use ___________ to keep project teams up to date,inform employees about general business matters,and provide customer support.

Drawbacks of IM include the _____________

One way to make your podcast more effective in business is to create a blog that contains similar content.

Achieving Success Through Effective Business Communication

Communicating in Teams and Mastering Listening and Nonverbal Communication Skills

Communicating Interculturally

Planning Business Messages

Writing Business Messages

Completing Business Messages

Writing Routine and Positive Messages

Writing Negative Messages

Writing Persuasive Messages

Planning Reports and Proposals

Writing Reports and Proposals

Completing Reports and Proposals

Designing and Delivering Oral and Online Presentations

Building Careers and Writing Résumés

Applying and Interviewing for Employment

Filters

Exam 7: Crafting Messages for Electronic Media

"Viral marketing" is _____________

The Subject line of an email is important because it helps readers decide whether to read the message or delete it.

When people receive an email where it is not clear what you want from them,when you want it,and why they will actually be tempted to ignore your message completely.

IM is a great way to have a written business conversation [one of nine 'compositional modes']

In an email message,"cc" refers to courtesy copy.

Blogs have also become a popular medium for customer support-enabling employees to answer questions and offer tips and advice.

IM usage rivals email in many companies.

Give three situations in which you should use a printed message over electronic alternatives.

Email can be used for external communication _____________

Explain why it is important to evaluate the need for sending email messages.

In a court of law,email messages can have the same weight as more traditional printed documents.

In business contexts,what are the primary benefits and disadvantages of instant messaging?

A colourful and well-formatted strong digital message is always better than a printed document to make a formal impression on such occasions as sending congratulations or condolences.

When using social media for comments and critiques [one of nine 'compositional modes'] it is best to clearly and simply explain your point - which requires large chunks of information because of the many kinds of people,with different reading levels,having access to this kind of information.

Your email will be more effective if you email a complaint straight to the top person in your company because it will cut down on forwarding and copying your messages throughout the chain of command.

If you do not frequently have new information to post,a traditional website may be more effective than a blog for your business.

Many businesses now use ___________ to keep project teams up to date,inform employees about general business matters,and provide customer support.

Drawbacks of IM include the _____________

One way to make your podcast more effective in business is to create a blog that contains similar content.

Achieving Success Through Effective Business Communication

Communicating in Teams and Mastering Listening and Nonverbal Communication Skills

Communicating Interculturally

Planning Business Messages

Writing Business Messages

Completing Business Messages

Writing Routine and Positive Messages

Writing Negative Messages

Writing Persuasive Messages

Planning Reports and Proposals

Writing Reports and Proposals

Completing Reports and Proposals

Designing and Delivering Oral and Online Presentations

Building Careers and Writing Résumés

Applying and Interviewing for Employment

Filters