Exam 7: Crafting Messages for Electronic Media

arrow
  • Select Tags
search iconSearch Question
flashcardsStudy Flashcards
  • Select Tags

List five ways businesses are using blogs.

(Essay)
4.9/5
(78)

In email today,"bcc" means "blind courtesy copy" and the great accessibility feature of this is that a blind recipient who receives this special coded copy will automatically have the email read back to them on their computers.

(True/False)
4.7/5
(82)

Which of the following is an example of an effective email subject line?

(Multiple Choice)
4.9/5
(95)

Compared to blogs,podcasts are _____________

(Multiple Choice)
4.7/5
(91)

The "cc" field in email means "courtesy copy".

(True/False)
4.8/5
(72)

Tagging the contents of your blog makes it easy for audiences to read everything you've written on a specific subject.

(True/False)
4.9/5
(78)

Podcasts are _____________

(Multiple Choice)
4.7/5
(74)

Compared to email,instant messaging _____________

(Multiple Choice)
4.9/5
(83)

Blogs,podcasts,bookmarking and tagging sites,photo- and video-sharing sites,wikis,and other electronic tools altogether should be considered social media.

(Short Answer)
4.8/5
(72)

To engage your audience's attention in your email,you should make it stand out by using different font styles,different font colours,and different colours of background.

(True/False)
4.9/5
(90)

Storytelling,while important,is not a compositional mode because it is very informal.

(True/False)
4.7/5
(71)

When Petro-Canada decided,starting in 2006,to communicate with its employees about gas prices and other company-specific information,it was significant because for the first time a petroleum products company used all of its employees to communicate with all the other employees in a systematic way.

(True/False)
4.9/5
(73)

It is important,in business emails,to adjust the level of formality to match the message and the audience.

(True/False)
5.0/5
(79)

Some advantages of social networks being used by businesses are: speedy transmission of low cost,sophisticated,and interactive messages able to reach a broad audience.

(True/False)
4.7/5
(75)

Printed letters are the still the most common medium for formal internal business communication.

(True/False)
4.8/5
(68)

If you and someone else are replying back and forth based on the same original email,you should always use the exact same subject line with each new email response.

(True/False)
4.9/5
(83)

When writing content for social media remember that while it is effective as a form of conversation.as a business communication tool it mostly is to be used for delivering a sales pitch or strong promotional information.

(True/False)
5.0/5
(74)

A signature file with additional contact information,automatically pasted into your email,doesn't save you time and doesn't really help your reader but it is only used,in this digital era of business,to show that you are a professional communicator.

(True/False)
4.9/5
(87)

The subject lines of email messages are not as important as the introduction and,in fact,can be left blank for internal email messages.

(True/False)
4.7/5
(88)

Video podcasts are often called 'vidcasts' or 'vodcasts'.

(True/False)
4.7/5
(89)
Showing 61 - 80 of 96
close modal

Filters

  • Essay(0)
  • Multiple Choice(0)
  • Short Answer(0)
  • True False(0)
  • Matching(0)