Exam 15: Retailing

Domino's pizza,Hyatt Corporation,and Wendy's are all examples of _____ because the franchisee buys the right to use the franchisor's approach to doing business.

Interactivity is one of the new developments in retailing.In retailing,interactivity refers to:

The two types of franchising are target market franchising and geographic franchising.

The Home Depot has selected orange as its corporate color.It's a good choice.At the gut level,orange connotes happiness and warmth.A recent article in one of the company's advertising brochures spoke about choosing colors for home decorating.It referred to this color as "joyful orange." The color orange is part of the _____ at The Home Depot stores.

Amy received a phone call last night during supper.The caller wanted her to attend a meeting to learn about timeshares.Since Amy had never thought of purchasing this type of product before she received the call,this is obviously an example of _____ telemarketing.

Which of the following statements about a retailer's promotion strategy is true?

When you walk into an Apple store you are immediately greeted by a clerk.The store is simply designed with layouts where you can experience every product from iMacs,iPhones,a variety of iPods,cameras,printers,and other accessories.If you have questions about the products you can visit the Genius Bar.There is a place where kids can play and experience Mac to by sitting on big round cushy chairs.This description is of the store's _____.

Prices are usually higher in convenience stores than in supermarkets because convenience stores offer:

Retailing opportunities can take place without customers shopping at a store.Name and briefly discuss four forms of nonstore retailing.

Specialty discount stores are often called category killers because they dominate the competition in their narrow merchandise segment.

Interactivity in the retail environment is not feasible in terms of its costs.

Providing great customer service is one of the most challenging elements in the retail mix because customer expectations for service are so varied.

_____ are full-line discount,off-price retailers who entice the low- and fixed-income customers who live near the stores.

The buyer who heads a department in a department store is responsible for the:

Which form of franchising is an ongoing business relationship between a franchisor and a franchisee where the franchisor "sells" a franchisee the rights to use the franchisor's approach to doing business?

_____ are stores that consumers purposely plan to visit.They are often built as freestanding stores.

_____ is a type of shopping available to consumers with access to the Internet.

_____ are single-line stores that offer a nearly complete selection of one line of merchandise and use self-service,discount prices,high volume,and high turnover of merchandise to their advantage.

Pick of the Litter has just purchased a sizable plot of land on which it will build a store building with a large parking lot.Across the street is a collection of specialty shops and a furniture store.Pick of the Litter will be part of a strip shopping center.

Many technologically advanced retailers are using a technique called _____ to analyze the huge amounts of data collected through their point-of-purchase scanning equipment that will enable them to better meet the needs of customers.