Exam 15: Retailing

A publisher of books on holiday decorating,cooking,and crafts has to find a way to dispose of its overrun and unsold end-of-season output.As a marketing consultant,you suggest the firm sell the merchandise to:

When Irvin went into Lowe's to buy his wife a small tool set she said she wanted,the sales clerk suggested a larger set with a tool kit on wheels that included a router and circular saw.In this example,the sales clerk engaged in:

The Halloween Super Store is only open from September until November,usually in an otherwise vacant store.This is an example of a _____.

The person who called Alisa last night and tried to sell her double-paned windows for her home was using inbound telemarketing.

Which group is the targeted market by lifestyle centers?

Diaz John Diaz immigrated to Tallahassee from Cuba in the 1980s. He set up a coffee shop called Diaz in a small upper-middle-class neighborhood. It rapidly became popular because of the wonderful coffee it brewed. Soon Diaz was selling the finest coffees from around the world, plus coffee-making necessities such as grinders and brewers. Within ten years, Diaz was operating a lucrative mail-order business in addition to his coffee shop. Upon entering the shop, the first thing the customer sees is a countertop crowded with all of the machinery needed for making a perfect cup of coffee. Marble-topped tables are set in cozy nooks with overstuffed chairs. Bookshelves on one wall hold books about coffee for patrons to read while they sip. The smell is intoxicating to a real coffee lover. Coffee drinkers can take home a pound when they leave. The store carries all types of coffee from $300 per pound Kopi Luwak from Sumatra to Brazilian Cerrado for $8 a pound. -Refer to Diaz.In terms of ownership,Diaz's coffee shop would be classified as a(n):

Giant Eagle is a chain of retail outlets in Ohio,West Virginia,Maryland,and Pennsylvania markets that are described as large,departmentalized,self-service stores that specialize in wide assortments of foodstuffs and limited nonfood items.Giant Eagle stores are:

Wal-Mart Wal-Mart, the world's largest retailer by revenue, announced that it will get back to its founder's roots by initiating more price cuts. Critics claimed that the giant was getting away from its original focus because it posted relatively high gross profit margins. CEO Mike Duke assuaged critics by saying Wal-Mart's $400 billion in sales will become even larger because the price cuts will attract more customers and it will lower its costs of goods sold. -Refer to Wal-Mart.Wal-Mart's gross margin is the:

Anchor stores (or generator stores):

Retail stores that are owned and operated as a group by a single organization are called _____.Under this form of ownership,administrative and purchasing tasks are handled by the home office.

A retailing establishment that sells a wide variety of shopping and specialty goods,including apparel,cosmetics,housewares,and electronics would be classified as a department store.

Supercenters are more than just larger versions of traditional "markets." In addition to foodstuffs,supercenters have pharmacies,dry cleaners,portrait studies,photo finishing,hair salons,and restaurants.

Rick owns and operates his own UPS shipping store. He has licensed the right to use UPS's business systems.Rick's shipping store is a:

The newest generation of shopping centers is:

Which form of franchising involves a dealer agreeing to sell certain products provided by a manufacturer or a wholesaler?

A retail store can be classified according to its:

Discount stores:

Wal-Mart Wal-Mart, the world's largest retailer by revenue, announced that it will get back to its founder's roots by initiating more price cuts. Critics claimed that the giant was getting away from its original focus because it posted relatively high gross profit margins. CEO Mike Duke assuaged critics by saying Wal-Mart's $400 billion in sales will become even larger because the price cuts will attract more customers and it will lower its costs of goods sold. -Refer to Wal-Mart. Many Wal-Mart stores have a full line of groceries and general merchandise with a wide range of services,such as a pharmacy,portrait studio,optical shop,and bank. Wal-Mart is an example of which type of discount store?

Housing several departments under one roof,a _____ carries a wide variety of shopping and specialty goods and provides a high level of service.

Telemarketing can consist of either unsolicited _____ sales calls,or _____ sales calls,which allow companies to receive orders through toll-free telephone numbers.