Exam 13: Marketing Channels

A situation that occurs when one marketing channel member intentionally affects another member's behavior is called:

Horizontal channel conflict occurs most often when manufacturers practice:

A retail clothing store in a small northwest Georgia community is the sole distributor of Spanx brand hosiery in the region.How does this form of market coverage benefit the retailer? How does it benefit the manufacturer?

R. H. Kurt & Son R. H. Kurt & Son, Inc., distributes rifles for both hunting and target shooting, rifle barrels, triggers, cleaning equipment, and reloading equipment to sporting equipment retailers and many large discount stores. It carries products from 41 different manufacturers. The manufacturers whose products it carries are known for producing superior products and are leaders in their industries. In addition, Kurt is able to repair damaged rifles through its gunsmith service, which is available to all of its retailers. -Refer to R.H.Kurt.Given the nature of the products carried by Kurt,what level of distribution intensity would be most appropriate?

_____ is distribution aimed at maximum market coverage.It is used for many convenience goods and supplies that need to be available in every outlet where the potential customer might want to buy them.

Distribution channels aid in overcoming barriers to exchange that are created in the production process by overcoming all of the following types of discrepancies EXCEPT:

DeBeers sells most of the diamonds it produces to industry.The company controls over 90 percent of the market and has great power over its distributors.In its marketing channel,DeBeers would be considered a:

Paul operates Kayak.com a company that allows customers to efficiently search company databases and find the best airline and hotel deals all over the Web.Kayak does not make bookings,but rather provides recommendations for the best travel plans.Travel providers pay Kayak a commission for most customers who click through.English wants his users to have as short and sweet an experience on Kayak as possible.Time is of the essence in responding to any customer question,especially in this day where air fare can increase dramatically in just a couple of hours.Paul is devoted to:

Goodyear tire dealers were hurt financially when Goodyear made the decision to distribute its tires through retailers such as Sears and Wal-Mart in addition to the exclusive dealerships it had established. The conflict that occurred at the retail level is an example of:

Which of the following intermediaries sell mainly to consumers?

Which of the following is a transactional function performed by intermediaries?

Carl represents a manufacturer of floor coverings and gets paid a commission for finding buyers and linking them up with the manufacturer. Carl is an example of a merchant wholesaler

Kraft Foods produces millions of packages of Chips Ahoy cookies each year,but consumers only want to purchase one package at a time. This difference between the amount Kraft produces and the amount a consumer wants to buy is refer to as a:

What are the three factors affecting channel choice? Briefly discuss how each factor might influence a company to implement a direct channel of distribution.

McKesson Wholesalers provides health care products to pharmacies.It purchases bandages,gauze,antibacterial cream,and ointments from a variety of different manufacturers and resells them to pharmacies so that many of the items a customer might need for a cut will be available in the store.McKesson is aiding consumers by overcoming a:

With respect to the sorting logistical function,_____ is the combining of similar stocks into a larger homogeneous supply.

Agents and brokers:

Johns Manville is the only manufacturer to offer a complete line of Formaldehyde-free fiber glass building insulation,which offers superior energy efficiency in hard-to-reach cathedral ceilings and flat roof cavities; plus it is an excellent sound control for interior floors.As the only manufacturer and patent-holder of this revolutionary insulation,Johns Manville has great power over its dealers.It is an example of a:

A consumer stopped by the convenience store to buy a bag of charcoal briquettes.She only needs one bag,but the manufacturer produces millions of bags. For consumers,the convenience store overcomes a discrepancy of dimensions.

Compare and contrast the channels for consumer products with the channels for business and industrial products.