Exam 13: Marketing Channels

Channel conflict that occurs among channel members on the same level is known as:

Canesta Company has developed a virtual keyboard out of light to be used with cell phones and personal digital assistants (PDAs).The product beams an image of a keyboard on a desk,allowing the user to type on the image.The words are picked up by the user's digital device.When introduced to the market,the device will sell for less than $50.If,in choosing its channel,Canesta is most concerned about its lack of financial,managerial,and marketing resources to support the product's introduction,then its choice of channels will largely be influenced by:

Serenity is a manufacturer of outdoor fountains that are currently popular in gardens.Even though fountains represent a product category that does not sell year round due to inclement weather,Serenity's sales remain steady all year because it sells to wholesale distributors that stock the product.Serenity sells to wholesale distributors that perform _____ functions for the manufacturer.

Which channel relationship is less ambiguous than an Arm's Length relationship but without the longer-term and/or capital investment required to achieve full integration?

_____ occurs when products are distributed through unauthorized marketing channels.

The difference between the location of a producer and the location of widely scattered markets represents a(n)_____ discrepancy.

Polo brand apparel can be purchased through fine department stores nationwide. However,Polo apparel can also be purchased through Polo stores,which creates the potential for _____ conflict in the channel of distribution.

_____ describes the process of strategically managing the efficient flow and storage of raw materials,in-process inventory,and finished goods from point of origin to point of consumption.

R. H. Kurt & Son R. H. Kurt & Son, Inc., distributes rifles for both hunting and target shooting, rifle barrels, triggers, cleaning equipment, and reloading equipment to sporting equipment retailers and many large discount stores. It carries products from 41 different manufacturers. The manufacturers whose products it carries are known for producing superior products and are leaders in their industries. In addition, Kurt is able to repair damaged rifles through its gunsmith service, which is available to all of its retailers. -Refer to R.H.Kurt.Its marketing channel is composed of:

An international consumer products manufacturer requires all of its suppliers to provide the lowest possible cost and to adhere to a just-in-time inventory system.Wholesalers and manufacturers generally yield to the authority of this large manufacturer.This consumer products manufacturer exercises channel power.

Rolex is an expensive brand of watches.The company has a policy of only having one or two dealers within a given large geographic area.Buyers of Rolex watches will travel to acquire just the right watch. This is an illustration of which level of distribution intensity?

_____ distribution occurs when a producer selects two or more different channels to distribute the same products to target markets.

With the _____ channel relationship,both parties retain their independence and pursue their own interests while attempting to benefit from the goods or services provided by the other.

Transactional channel functions include all of the following activities EXCEPT:

A _____ is a business structure of interdependent organizations that reaches from the point of product origin to the consumer.

The only way Jim Keeler in New Mexico can get a box of Carolyn Popwell's Festive Holiday Truffles from Washington is to order it through the mail.Popwell,who makes the candy by hand,uses a(n)_____ exclusively.

One important reason channel members are included between producers and users is to increase contact efficiency.How do channel members increase contact efficiency? Use the following two scenarios to illustrate your answer: (1)Assume there are 2,000 business students who need to buy textbooks from eight textbook publishers.How many transactions must take place? (2)Assume the first scenario,but now one campus bookstore is acting as an intermediary.Now how many transactions must take place?

Which of the following is a main area of concern for service distribution?

Redbox Movie DVD sales represent a $16 billion market, and rentals make up another $7.5 billion. Naturally, production studios would prefer consumers purchase DVDs rather than rent them. Production studios like Twentieth-Century Fox, Warner Bros, and General Electric refused to sell new releases to Redbox, a DVD vending machine company, until almost a month after new releases arrived in stores. Redbox, the ubiquitous DVD rental red kiosks found in- and outside of convenience stores, grocery stores, drugstores, fast-food restaurants, and Wal-Mart, is cutting in on production companies' profits. These studios are tangled in lawsuits with Redbox. Sony, Paramount, and Lionsgate, on the other hand, permit distribution through Redbox, and Disney allows third-party distribution to Redbox. With more than 20,000 kiosks now in operation, Redbox ranks fifth in DVD rental revenues, which is impressive considering the rental fee is only $1.00. But Blockbuster is trying to steal vending market share by allowing NCR Corporation, known for ATM machines, to license its name to place Blockbuster Express kiosks in similar types of locations. -Refer to Redbox. Production studios are potentially producing _____ among its existing distributors by allowing Redbox to rent their DVDs for $1.00.

R. H. Kurt & Son R. H. Kurt & Son, Inc., distributes rifles for both hunting and target shooting, rifle barrels, triggers, cleaning equipment, and reloading equipment to sporting equipment retailers and many large discount stores. It carries products from 41 different manufacturers. The manufacturers whose products it carries are known for producing superior products and are leaders in their industries. In addition, Kurt is able to repair damaged rifles through its gunsmith service, which is available to all of its retailers. -Refer to R.H.Kurt.If Kurt wished to make sure its gunsmith service was profitable,it must consider: