Question 1

Machine-assisted interpersonal communication allows the source and receiver to be separated by time and space.

Accepted Answer

A) True 
 B)False

Question 2

"Everything.Everywhere" is a goal of companies using:

Accepted Answer

A) multiple platforms 
B) hypertext 
C) PDAs 
D) DVRs 
E) all of these 
A) multiple platforms 
B) hypertext 
C) PDAs 
D) DVRs 
E) all of these

Question 3

A cell phone with an integrated navigation system is an example of:

Accepted Answer

A) operational convergence 
B) device convergence 
C) symbiotic convergence 
D) consolidation convergence 
E) corporate convergence 
A) operational convergence 
B) device convergence 
C) symbiotic convergence 
D) consolidation convergence 
E) corporate convergence

Question 4

Which of these is an example of negative feedback?

Accepted Answer

A) getting a raise because you developed a new product 
B) earning an A after studying very hard 
C) getting a standing ovation after a good performance 
D) talk radio host hanging up on a caller. 
E) none of these 
A) getting a raise because you developed a new product 
B) earning an A after studying very hard 
C) getting a standing ovation after a good performance 
D) talk radio host hanging up on a caller. 
E) none of these

Question 5

Machine-assisted interpersonal communication is easy to differentiate from mass communication.

Accepted Answer

A) True 
 B)False

Question 6

The word "media" is the plural form of the singular word "medium."

Accepted Answer

A) True 
 B)False

Question 7

The mass communication audience is large,heterogeneous and

Accepted Answer

A) geographically scattered 
B) anonymous to one another 
C) self-defined 
D) all of these 
E) none of these 
A) geographically scattered 
B) anonymous to one another 
C) self-defined 
D) all of these 
E) none of these

Question 8

Mechanical noise is more likely to occur in interpersonal communication settings than in other communication settings.

Accepted Answer

A) True 
 B)False

Question 9

Which of the following serves as a gatekeeper?

Accepted Answer

A) assignment editor deciding what story to cover 
B) broadcast technician monitoring the signal fidelity 
C) recording engineer setting up the studio 
D) none of these 
E) all of the these 
A) assignment editor deciding what story to cover 
B) broadcast technician monitoring the signal fidelity 
C) recording engineer setting up the studio 
D) none of these 
E) all of the these

Question 10

Which of the following is NOT a characteristic of machine-assisted interpersonal communication?

Accepted Answer

A) encoding becomes less important 
B) source and receiver may be separated by space 
C) source and receiver may be separated by time 
D) it may give permanence to the message 
E) it relies on technology 
A) encoding becomes less important 
B) source and receiver may be separated by space 
C) source and receiver may be separated by time 
D) it may give permanence to the message 
E) it relies on technology

Question 11

In both Internet-based and traditional mass communication,the source usually knows a great deal about the receiver.

Accepted Answer

A) True 
 B)False

Question 12

The differences between mass communication and machine assisted communication:

Accepted Answer

A) are not always all that clear 
B) are blurred by the Internet 
C) are blurred by the World Wide Web 
D) all of these 
E) none of these 
A) are not always all that clear 
B) are blurred by the Internet 
C) are blurred by the World Wide Web 
D) all of these 
E) none of these

Question 13

Which of the following is a media vehicle?

Accepted Answer

A) the New York Times 
B) the television industry 
C) the radio industry 
D) the film industry 
E) all of these 
A) the New York Times 
B) the television industry 
C) the radio industry 
D) the film industry 
E) all of these

Question 14

Using the Internet,many sources can communicate with many receivers.

Accepted Answer

A) True 
 B)False

Machine-assisted interpersonal communication allows the source and receiver to be separated by time and space.

"Everything.Everywhere" is a goal of companies using:

A cell phone with an integrated navigation system is an example of:

Which of these is an example of negative feedback?

Machine-assisted interpersonal communication is easy to differentiate from mass communication.

The word "media" is the plural form of the singular word "medium."

The mass communication audience is large,heterogeneous and

Mechanical noise is more likely to occur in interpersonal communication settings than in other communication settings.

Which of the following serves as a gatekeeper?

Which of the following is NOT a characteristic of machine-assisted interpersonal communication?

In both Internet-based and traditional mass communication,the source usually knows a great deal about the receiver.

The differences between mass communication and machine assisted communication:

Which of the following is a media vehicle?

Using the Internet,many sources can communicate with many receivers.

Perspectives on Mass Communication

Historical and Cultural Context

The Internet and Social Media

Newspapers

Magazines

Books

Radio

Sound Recording

Motion Pictures

Broadcast Television

Cable, Satellite and Internet Television

News Gathering and Reporting

Public Relations

Advertising

Formal Controls: Laws, Rules, Regulations

Ethics and Other Informal Controls

Social Effects of Mass Communicationglossary

Filters

Exam 1: Communication: Mass and Other Forms

Machine-assisted interpersonal communication allows the source and receiver to be separated by time and space.

"Everything.Everywhere" is a goal of companies using:

A cell phone with an integrated navigation system is an example of:

Which of these is an example of negative feedback?

Machine-assisted interpersonal communication is easy to differentiate from mass communication.

The word "media" is the plural form of the singular word "medium."

The mass communication audience is large,heterogeneous and

Mechanical noise is more likely to occur in interpersonal communication settings than in other communication settings.

Which of the following serves as a gatekeeper?

Which of the following is NOT a characteristic of machine-assisted interpersonal communication?

In both Internet-based and traditional mass communication,the source usually knows a great deal about the receiver.

The differences between mass communication and machine assisted communication:

Which of the following is a media vehicle?

Using the Internet,many sources can communicate with many receivers.

Perspectives on Mass Communication

Historical and Cultural Context

The Internet and Social Media

Newspapers

Magazines

Books

Radio

Sound Recording

Motion Pictures

Broadcast Television

Cable, Satellite and Internet Television

News Gathering and Reporting

Public Relations

Advertising

Formal Controls: Laws, Rules, Regulations

Ethics and Other Informal Controls

Social Effects of Mass Communicationglossary

Filters