Question 1

Money from __________ is the most important of the following potential revenue sources for book publishers.

Accepted Answer

A) secondary market revenues 
B) book sales 
C) subsidiary rights 
D) operating revenues 
E) none of these revenue sources is that important 
A) secondary market revenues 
B) book sales 
C) subsidiary rights 
D) operating revenues 
E) none of these revenue sources is that important B

Question 2

During the Civil War,soldiers needed something to occupy themselves with during idle time; this demand led to:

Accepted Answer

A) the publication of vast quantities of paperback books 
B) the creation of crossword puzzles 
C) the increased education of society,as the soldiers pursued greater knowledge 
D) the serialization of novels in newspapers 
E) all of these 
A) the publication of vast quantities of paperback books 
B) the creation of crossword puzzles 
C) the increased education of society,as the soldiers pursued greater knowledge 
D) the serialization of novels in newspapers 
E) all of these A

Question 3

Book publishing became heavily commercialized in the early to mid 1900s.

Accepted Answer

A) True 
 B)False  True

Question 4

Which of the following describes the contemporary book industry?

Accepted Answer

A) consolidation continues 
B) online booksellers have changed the way books are sold 
C) the content of books is remarkably varied 
D) an increasing number of outlets are selling books 
E) all of these 
A) consolidation continues 
B) online booksellers have changed the way books are sold 
C) the content of books is remarkably varied 
D) an increasing number of outlets are selling books 
E) all of these

Question 5

The biggest increase in literary reading in 2002 was among 35-50 year-olds.

Accepted Answer

A) True 
 B)False

Question 6

Luxury literature publishers such a Kraken Opus and Taschen Books sell books with an additional feature that makes the products more than books.Suggest an additional feature that could turn a book into a luxury literature that you would consider buying.

Accepted Answer

One additional feature that could turn a

Question 7

After World War II,new channels of distribution led to the increased popularity of:

Accepted Answer

A) self-help books 
B) books on the New York Times Bestsellers' List 
C) elite-appeal books 
D) paperback books 
E) all of these 
A) self-help books 
B) books on the New York Times Bestsellers' List 
C) elite-appeal books 
D) paperback books 
E) all of these

Question 8

Unsolicited book manuscripts are referred to as "slush."

Accepted Answer

A) True 
 B)False

Question 9

Editors get the books they publish from: ______.

Accepted Answer

A) manuscript submissions by agents 
B) unsolicited manuscripts sent by authors 
C) ideas generated by the editor 
D) all of these 
E) none of these 
A) manuscript submissions by agents 
B) unsolicited manuscripts sent by authors 
C) ideas generated by the editor 
D) all of these 
E) none of these

Question 10

Nielsen BookScan is most closely associated with ________ in the book industry.

Accepted Answer

A) audience feedback 
B) the slush pile 
C) cover design 
D) Procurement 
E) secondary rights 
A) audience feedback 
B) the slush pile 
C) cover design 
D) Procurement 
E) secondary rights

Question 11

Although book publishers receive income from subsidiary rights,income from book sales is more important.

Accepted Answer

A) True 
 B)False

Question 12

Until about the 12th century,most books in Europe were produced by:

Accepted Answer

A) wealthy hobbyists 
B) monks 
C) professional transcribers 
D) immigrant tradespeople 
E) cloistered women 
A) wealthy hobbyists 
B) monks 
C) professional transcribers 
D) immigrant tradespeople 
E) cloistered women

Question 13

Manuscript selection and sales are the responsibility of book publishers' marketing departments.

Accepted Answer

A) True 
 B)False

Question 14

Because books are the least "mass" of the mass media,they do not have significant cultural impact.

Accepted Answer

A) True 
 B)False

Question 15

The book industry's most important form of audience feedback is the various best-seller lists compiled by newspapers and trade publications.

Accepted Answer

A) True 
 B)False

Question 16

Which department oversees the physical design of the book?

Accepted Answer

A) promotion 
B) publicity 
C) editorial 
D) production 
E) none of these 
A) promotion 
B) publicity 
C) editorial 
D) production 
E) none of these

Question 17

What changes and improvement to e-readers would best convince the college students who prefer a traditional text to switch to the reader?

Accepted Answer

To convince college students who prefer

Question 18

Most early books featured scientific content.

Accepted Answer

A) True 
 B)False

Question 19

In the book publishing industry,social media:

Accepted Answer

A) is an untapped resource 
B) is largely ignored by established authors 
C) has grown to include sites for aspiring authors. 
D) all of these 
E) none of these 
A) is an untapped resource 
B) is largely ignored by established authors 
C) has grown to include sites for aspiring authors. 
D) all of these 
E) none of these

Question 20

The Internet has affected distribution in the book industry:

Accepted Answer

A) because distributors have been eliminated 
B) because the distributor and/or the retailer can both be bypassed 
C) by focusing on the largest division,trade publications 
D) by decreasing production costs 
E) none of these 
A) because distributors have been eliminated 
B) because the distributor and/or the retailer can both be bypassed 
C) by focusing on the largest division,trade publications 
D) by decreasing production costs 
E) none of these

Money from __________ is the most important of the following potential revenue sources for book publishers.

During the Civil War,soldiers needed something to occupy themselves with during idle time; this demand led to:

Book publishing became heavily commercialized in the early to mid 1900s.

Which of the following describes the contemporary book industry?

The biggest increase in literary reading in 2002 was among 35-50 year-olds.

Luxury literature publishers such a Kraken Opus and Taschen Books sell books with an additional feature that makes the products more than books.Suggest an additional feature that could turn a book into a luxury literature that you would consider buying.

After World War II,new channels of distribution led to the increased popularity of:

Unsolicited book manuscripts are referred to as "slush."

Editors get the books they publish from: ______.

Nielsen BookScan is most closely associated with ________ in the book industry.

Although book publishers receive income from subsidiary rights,income from book sales is more important.

Until about the 12^th century,most books in Europe were produced by:

Manuscript selection and sales are the responsibility of book publishers' marketing departments.

Because books are the least "mass" of the mass media,they do not have significant cultural impact.

The book industry's most important form of audience feedback is the various best-seller lists compiled by newspapers and trade publications.

Which department oversees the physical design of the book?

What changes and improvement to e-readers would best convince the college students who prefer a traditional text to switch to the reader?

Most early books featured scientific content.

In the book publishing industry,social media:

The Internet has affected distribution in the book industry:

Communication: Mass and Other Forms

Perspectives on Mass Communication

Historical and Cultural Context

The Internet and Social Media

Newspapers

Magazines

Radio

Sound Recording

Motion Pictures

Broadcast Television

Cable, Satellite and Internet Television

News Gathering and Reporting

Public Relations

Advertising

Formal Controls: Laws, Rules, Regulations

Ethics and Other Informal Controls

Social Effects of Mass Communicationglossary

Filters

Exam 7: Books

Money from __________ is the most important of the following potential revenue sources for book publishers.

During the Civil War,soldiers needed something to occupy themselves with during idle time; this demand led to:

Book publishing became heavily commercialized in the early to mid 1900s.

Which of the following describes the contemporary book industry?

The biggest increase in literary reading in 2002 was among 35-50 year-olds.

Luxury literature publishers such a Kraken Opus and Taschen Books sell books with an additional feature that makes the products more than books.Suggest an additional feature that could turn a book into a luxury literature that you would consider buying.

After World War II,new channels of distribution led to the increased popularity of:

Unsolicited book manuscripts are referred to as "slush."

Editors get the books they publish from: ______.

Nielsen BookScan is most closely associated with ________ in the book industry.

Although book publishers receive income from subsidiary rights,income from book sales is more important.

Until about the 12th century,most books in Europe were produced by:

Manuscript selection and sales are the responsibility of book publishers' marketing departments.

Because books are the least "mass" of the mass media,they do not have significant cultural impact.

The book industry's most important form of audience feedback is the various best-seller lists compiled by newspapers and trade publications.

Which department oversees the physical design of the book?

What changes and improvement to e-readers would best convince the college students who prefer a traditional text to switch to the reader?

Most early books featured scientific content.

In the book publishing industry,social media:

The Internet has affected distribution in the book industry:

Communication: Mass and Other Forms

Perspectives on Mass Communication

Historical and Cultural Context

The Internet and Social Media

Newspapers

Magazines

Radio

Sound Recording

Motion Pictures

Broadcast Television

Cable, Satellite and Internet Television

News Gathering and Reporting

Public Relations

Advertising

Formal Controls: Laws, Rules, Regulations

Ethics and Other Informal Controls

Social Effects of Mass Communicationglossary

Filters

Until about the 12^th century,most books in Europe were produced by: