Question 1

Which of the following applies to newspapers' use of social media?

Accepted Answer

A) a majority of the Web sites of the top papers use social networking tools 
B) one current use of social media is to provide Twitter headline feeds 
C) most newspapers have a Facebook presence 
D) all of these 
E) none of these 
A) a majority of the Web sites of the top papers use social networking tools 
B) one current use of social media is to provide Twitter headline feeds 
C) most newspapers have a Facebook presence 
D) all of these 
E) none of these D

Question 2

Online only newspaper sites are doing well,as they have found a profitable business model for income.

Accepted Answer

A) True 
 B)False  False

Question 3

The newshole of an online newspaper is similar to that of a traditional print paper.

Accepted Answer

A) True 
 B)False  False

Question 4

Examples of special service newspapers include college papers and the Spanish-language press.

Accepted Answer

A) True 
 B)False

Question 5

Which of these is a type of online newspaper Web site?

Accepted Answer

A) a news aggregator 
B) one associated with a local or national print newspaper 
C) an online only paper 
D) all of these 
E) none of these 
A) a news aggregator 
B) one associated with a local or national print newspaper 
C) an online only paper 
D) all of these 
E) none of these

Question 6

Though sensational,yellow journalism had which positive feature?

Accepted Answer

A) It featured aggressive reporting and investigative stories 
B) It brought new enthusiasm and energy to journalism 
C) It contained work by excellent contemporary authors,including Mark Twain 
D) pioneered layout and designed elements still in use today 
E) all of these 
A) It featured aggressive reporting and investigative stories 
B) It brought new enthusiasm and energy to journalism 
C) It contained work by excellent contemporary authors,including Mark Twain 
D) pioneered layout and designed elements still in use today 
E) all of these

Question 7

In general,papers are divided into three departments: business,production and news-editorial.

Accepted Answer

A) True 
 B)False

Question 8

For every dollar advertisers pay to reach a print newspaper reader,they pay about _________ to reach an online reader.

Accepted Answer

A) 5-10 cents 
B) about 25 cents 
C) about 50 cents 
D) about 75 cents 
E) about the same ($1) 
A) 5-10 cents 
B) about 25 cents 
C) about 50 cents 
D) about 75 cents 
E) about the same ($1)

Question 9

The term "political press" refers to media which engaged in open support for causes,political parties,etc.

Accepted Answer

A) True 
 B)False

Question 10

Of the four types of advertising revenue,national and local advertisements are the most important.

Accepted Answer

A) True 
 B)False

Question 11

Although print newspaper circulation is down,online readership is up.

Accepted Answer

A) True 
 B)False

Question 12

Which of the following is NOT a general feature of newspapers in early America?

Accepted Answer

A) Early press filled an important watchdog function 
B) there were few news papers 
C) most publishers were printers and postmasters 
D) timeliness was not a key concern 
E) Colonial governments did not endorse the idea of a free press 
A) Early press filled an important watchdog function 
B) there were few news papers 
C) most publishers were printers and postmasters 
D) timeliness was not a key concern 
E) Colonial governments did not endorse the idea of a free press

Question 13

African-American newspapers are an example of:

Accepted Answer

A) special-service newspapers 
B) disintermediation 
C) registration newspapers 
D) all of these 
E) none of these 
A) special-service newspapers 
B) disintermediation 
C) registration newspapers 
D) all of these 
E) none of these

Question 14

Which of the following is true?

Accepted Answer

A) the three basic departments of typical newspaper organizations are news,editorial,and advertising 
B) the two basic sources of news copy are local reporters and the newshole 
C) newspapers have two main sources of revenue: single-copy sales and subscriptions 
D) local retail advertising is purchased by stores 
E) national advertising is the same as preprints 
A) the three basic departments of typical newspaper organizations are news,editorial,and advertising 
B) the two basic sources of news copy are local reporters and the newshole 
C) newspapers have two main sources of revenue: single-copy sales and subscriptions 
D) local retail advertising is purchased by stores 
E) national advertising is the same as preprints

Question 15

To be considered a "daily," a newspaper must be published 7 days a week.

Accepted Answer

A) True 
 B)False

Question 16

Convergence is seen when a reporter:

Accepted Answer

A) writes a story for both the print and online editions of the newspaper 
B) shoots/edits video to accompany her story 
C) writes a supplementary blog 
D) responds to reader feedback and email 
E) all of these 
A) writes a story for both the print and online editions of the newspaper 
B) shoots/edits video to accompany her story 
C) writes a supplementary blog 
D) responds to reader feedback and email 
E) all of these

Question 17

Although many large metropolitan newspapers have experienced circulation declines,small-town dailies have suffered the most from circulation losses.

Accepted Answer

A) True 
 B)False

Question 18

The era of the political press meant that politics was the main focus of many newspapers,although no papers existed to serve the political needs and interests of minority groups.

Accepted Answer

A) True 
 B)False

Question 19

The inverted pyramid style of reporting was developed as a result of potential problems with telegraph lines.

Accepted Answer

A) True 
 B)False

Question 20

Which of the following is NOT a defining feature of newspapers?

Accepted Answer

A) made up of diverse content 
B) have a national focus rather than a local focus 
C) conveniently packaged 
D) serve as historical record 
E) perform watchdog role 
A) made up of diverse content 
B) have a national focus rather than a local focus 
C) conveniently packaged 
D) serve as historical record 
E) perform watchdog role

Which of the following applies to newspapers' use of social media?

Online only newspaper sites are doing well,as they have found a profitable business model for income.

The newshole of an online newspaper is similar to that of a traditional print paper.

Examples of special service newspapers include college papers and the Spanish-language press.

Which of these is a type of online newspaper Web site?

Though sensational,yellow journalism had which positive feature?

In general,papers are divided into three departments: business,production and news-editorial.

For every dollar advertisers pay to reach a print newspaper reader,they pay about _________ to reach an online reader.

The term "political press" refers to media which engaged in open support for causes,political parties,etc.

Of the four types of advertising revenue,national and local advertisements are the most important.

Although print newspaper circulation is down,online readership is up.

Which of the following is NOT a general feature of newspapers in early America?

African-American newspapers are an example of:

Which of the following is true?

To be considered a "daily," a newspaper must be published 7 days a week.

Convergence is seen when a reporter:

Although many large metropolitan newspapers have experienced circulation declines,small-town dailies have suffered the most from circulation losses.

The era of the political press meant that politics was the main focus of many newspapers,although no papers existed to serve the political needs and interests of minority groups.

The inverted pyramid style of reporting was developed as a result of potential problems with telegraph lines.

Which of the following is NOT a defining feature of newspapers?

Communication: Mass and Other Forms

Perspectives on Mass Communication

Historical and Cultural Context

The Internet and Social Media

Magazines

Books

Radio

Sound Recording

Motion Pictures

Broadcast Television

Cable, Satellite and Internet Television

News Gathering and Reporting

Public Relations

Advertising

Formal Controls: Laws, Rules, Regulations

Ethics and Other Informal Controls

Social Effects of Mass Communicationglossary

Filters

Exam 5: Newspapers

Which of the following applies to newspapers' use of social media?

Online only newspaper sites are doing well,as they have found a profitable business model for income.

The newshole of an online newspaper is similar to that of a traditional print paper.

Examples of special service newspapers include college papers and the Spanish-language press.

Which of these is a type of online newspaper Web site?

Though sensational,yellow journalism had which positive feature?

In general,papers are divided into three departments: business,production and news-editorial.

For every dollar advertisers pay to reach a print newspaper reader,they pay about _________ to reach an online reader.

The term "political press" refers to media which engaged in open support for causes,political parties,etc.

Of the four types of advertising revenue,national and local advertisements are the most important.

Although print newspaper circulation is down,online readership is up.

Which of the following is NOT a general feature of newspapers in early America?

African-American newspapers are an example of:

Which of the following is true?

To be considered a "daily," a newspaper must be published 7 days a week.

Convergence is seen when a reporter:

Although many large metropolitan newspapers have experienced circulation declines,small-town dailies have suffered the most from circulation losses.

The era of the political press meant that politics was the main focus of many newspapers,although no papers existed to serve the political needs and interests of minority groups.

The inverted pyramid style of reporting was developed as a result of potential problems with telegraph lines.

Which of the following is NOT a defining feature of newspapers?

Communication: Mass and Other Forms

Perspectives on Mass Communication

Historical and Cultural Context

The Internet and Social Media

Magazines

Books

Radio

Sound Recording

Motion Pictures

Broadcast Television

Cable, Satellite and Internet Television

News Gathering and Reporting

Public Relations

Advertising

Formal Controls: Laws, Rules, Regulations

Ethics and Other Informal Controls

Social Effects of Mass Communicationglossary

Filters