Question 1

___________ appeared during the Roaring Twenties and was epitomized by New York papers using a tabloid format with numerous photographs.

Accepted Answer

A) the penny press 
B) yellow journalism 
C) jazz journalism 
D) literary journalism 
E) checkbook journalism 
A) the penny press 
B) yellow journalism 
C) jazz journalism 
D) literary journalism 
E) checkbook journalism

Question 2

The first newspaper published in America was silenced after only one issue because of content that government officials considered inappropriate.

Accepted Answer

A) True 
 B)False

Question 3

Will user-generated content play a more significant role in online newspapers? If so,in what way?

Accepted Answer

Yes, user-generated content is likely to

Question 4

After World War II,an earlier trend toward newspaper consolidation continued,and by 1970 newspaper ______ accounted for the majority of newspaper circulation.

Accepted Answer

A) networks 
B) JOAs 
C) chains 
D) weeklies 
E) photographs 
A) networks 
B) JOAs 
C) chains 
D) weeklies 
E) photographs

Question 5

A mass press couldn't exist in America without:

Accepted Answer

A) a hand-powered press 
B) a relatively high level of literacy 
C) the presence of the upper class 
D) sufficient numbers of minority newspapers 
E) all of these 
A) a hand-powered press 
B) a relatively high level of literacy 
C) the presence of the upper class 
D) sufficient numbers of minority newspapers 
E) all of these

Question 6

Advantages of online newspapers include interactivity and:

Accepted Answer

A) more features and content than the print versions 
B) greater use of the traditional one-way flow of information 
C) greater clarity of mission 
D) smaller news holes 
E) all of these 
A) more features and content than the print versions 
B) greater use of the traditional one-way flow of information 
C) greater clarity of mission 
D) smaller news holes 
E) all of these

Question 7

The penny press revolutionized:

Accepted Answer

A) how news was collected 
B) what was considered news 
C) the relative importance of various newspaper revenue sources 
D) the pattern of newspaper distribution 
E) all of these 
A) how news was collected 
B) what was considered news 
C) the relative importance of various newspaper revenue sources 
D) the pattern of newspaper distribution 
E) all of these

Question 8

Which agency tracks newspaper circulation data?

Accepted Answer

A) Nielsen Measurement Services 
B) Newspaper Penetration Measurement 
C) Arbitron Board of Consumer Reading 
D) Audit Bureau of Circulations 
E) all of these 
A) Nielsen Measurement Services 
B) Newspaper Penetration Measurement 
C) Arbitron Board of Consumer Reading 
D) Audit Bureau of Circulations 
E) all of these

Question 9

__________ refers to the inexpensive and successful mass-appeal newspapers of the early 1830s.

Accepted Answer

A) the freedom press 
B) Jacksonian journalism 
C) jazz journalism 
D) yellow journalism 
E) the penny press 
A) the freedom press 
B) Jacksonian journalism 
C) jazz journalism 
D) yellow journalism 
E) the penny press

Question 10

Yellow journalism was sensationalistic,but it introduced visual style and layout elements that would eventually characterize modern journalism.

Accepted Answer

A) True 
 B)False

Question 11

Recent declines in newspaper circulation are due in part to:

Accepted Answer

A) increased competition with online news sources 
B) decreasing readership among young people 
C) declining advertising rates 
D) the rising price of paper 
E) all of these 
A) increased competition with online news sources 
B) decreasing readership among young people 
C) declining advertising rates 
D) the rising price of paper 
E) all of these

Question 12

The statement,"Congress shall make no law ..... abridging the freedom of speech,or of the press ..." comes from:

Accepted Answer

A) the Sedition Act 
B) the Federalist Papers 
C) the Preamble to the Constitution 
D) the First Amendment to the Constitution 
E) the Zenger Act 
A) the Sedition Act 
B) the Federalist Papers 
C) the Preamble to the Constitution 
D) the First Amendment to the Constitution 
E) the Zenger Act

Question 13

Readership of the Penny Press was high because it allowed people access to the same content as was in the traditional local dailies,but at a significantly lower price.

Accepted Answer

A) True 
 B)False

Question 14

The Audit Bureau of Circulation reports readership for print newspapers,but not for online newspapers.

Accepted Answer

A) True 
 B)False

Question 15

According to the Pew Research Center,young adults read most of the news online.However,when people go online for news,they do not necessarily go to online newspapers but portals like Yahoo or search engines like Google.How can the newspaper industry reverse this trend?

Accepted Answer

To reverse the trend of young adults fav

Question 16

The newspaper of the future will probably

Accepted Answer

A) be a hybrid print/online version that appears in print a few days a week. 
B) be an online version that is deliver to a number of platforms including cell phones,iPods,iPads and e-book readers. 
C) have advertising as its main source of revenue. 
D) employ journalists who blog and shoot video. 
E) all of these 
A) be a hybrid print/online version that appears in print a few days a week. 
B) be an online version that is deliver to a number of platforms including cell phones,iPods,iPads and e-book readers. 
C) have advertising as its main source of revenue. 
D) employ journalists who blog and shoot video. 
E) all of these

___________ appeared during the Roaring Twenties and was epitomized by New York papers using a tabloid format with numerous photographs.

The first newspaper published in America was silenced after only one issue because of content that government officials considered inappropriate.

Will user-generated content play a more significant role in online newspapers? If so,in what way?

After World War II,an earlier trend toward newspaper consolidation continued,and by 1970 newspaper ______ accounted for the majority of newspaper circulation.

A mass press couldn't exist in America without:

Advantages of online newspapers include interactivity and:

The penny press revolutionized:

Which agency tracks newspaper circulation data?

__________ refers to the inexpensive and successful mass-appeal newspapers of the early 1830s.

Yellow journalism was sensationalistic,but it introduced visual style and layout elements that would eventually characterize modern journalism.

Recent declines in newspaper circulation are due in part to:

The statement,"Congress shall make no law ..... abridging the freedom of speech,or of the press ..." comes from:

Readership of the Penny Press was high because it allowed people access to the same content as was in the traditional local dailies,but at a significantly lower price.

The Audit Bureau of Circulation reports readership for print newspapers,but not for online newspapers.

According to the Pew Research Center,young adults read most of the news online.However,when people go online for news,they do not necessarily go to online newspapers but portals like Yahoo or search engines like Google.How can the newspaper industry reverse this trend?

The newspaper of the future will probably

Communication: Mass and Other Forms

Perspectives on Mass Communication

Historical and Cultural Context

The Internet and Social Media

Magazines

Books

Radio

Sound Recording

Motion Pictures

Broadcast Television

Cable, Satellite and Internet Television

News Gathering and Reporting

Public Relations

Advertising

Formal Controls: Laws, Rules, Regulations

Ethics and Other Informal Controls

Social Effects of Mass Communicationglossary

Filters

Exam 5: Newspapers

___________ appeared during the Roaring Twenties and was epitomized by New York papers using a tabloid format with numerous photographs.

The first newspaper published in America was silenced after only one issue because of content that government officials considered inappropriate.

Will user-generated content play a more significant role in online newspapers? If so,in what way?

After World War II,an earlier trend toward newspaper consolidation continued,and by 1970 newspaper ______ accounted for the majority of newspaper circulation.

A mass press couldn't exist in America without:

Advantages of online newspapers include interactivity and:

The penny press revolutionized:

Which agency tracks newspaper circulation data?

__________ refers to the inexpensive and successful mass-appeal newspapers of the early 1830s.

Yellow journalism was sensationalistic,but it introduced visual style and layout elements that would eventually characterize modern journalism.

Recent declines in newspaper circulation are due in part to:

The statement,"Congress shall make no law ..... abridging the freedom of speech,or of the press ..." comes from:

Readership of the Penny Press was high because it allowed people access to the same content as was in the traditional local dailies,but at a significantly lower price.

The Audit Bureau of Circulation reports readership for print newspapers,but not for online newspapers.

According to the Pew Research Center,young adults read most of the news online.However,when people go online for news,they do not necessarily go to online newspapers but portals like Yahoo or search engines like Google.How can the newspaper industry reverse this trend?

The newspaper of the future will probably

Communication: Mass and Other Forms

Perspectives on Mass Communication

Historical and Cultural Context

The Internet and Social Media

Magazines

Books

Radio

Sound Recording

Motion Pictures

Broadcast Television

Cable, Satellite and Internet Television

News Gathering and Reporting

Public Relations

Advertising

Formal Controls: Laws, Rules, Regulations

Ethics and Other Informal Controls

Social Effects of Mass Communicationglossary

Filters