Question 1

In the 1950s,the "golden age" of TV,networks became the primary source of programming for stations.

Accepted Answer

A) True 
 B)False  True

Question 2

Though it is popular,Cable TV doesn't really represent competition to traditional broadcasting.

Accepted Answer

A) True 
 B)False  False

Question 3

Broadband series generate a profit for broadcasters.

Accepted Answer

A) True 
 B)False  False

Question 4

Public television is supported exclusively by public funds,administered by the Corporation for Public Broadcasting.

Accepted Answer

A) True 
 B)False

Question 5

During the 1960s,the cable television industry experienced growth,and public broadcasting was born.

Accepted Answer

A) True 
 B)False

Question 6

The DVR allows viewers to record TV programs to a hard drive.

Accepted Answer

A) True 
 B)False

Question 7

VHF (very high frequency)TV stations:

Accepted Answer

A) have higher numbers than UHF stations 
B) include channels 23 and 50 
C) have signals that travel further than do UHF signals 
D) all of these 
E) none of these 
A) have higher numbers than UHF stations 
B) include channels 23 and 50 
C) have signals that travel further than do UHF signals 
D) all of these 
E) none of these

Question 8

Once the MRC became involved,criticism of broadcast ratings has virtually disappeared.

Accepted Answer

A) True 
 B)False

Question 9

Nielsen Media Research provides TV ratings at both the network and the market level.

Accepted Answer

A) True 
 B)False

Question 10

Broadband series are

Accepted Answer

A) specialized shows distributed online 
B) shows formatted for HDTV 
C) programming developed for sweeps months 
D) all of these 
E) none of these 
A) specialized shows distributed online 
B) shows formatted for HDTV 
C) programming developed for sweeps months 
D) all of these 
E) none of these

Question 11

When TV programs are _____,a local station purchases exclusive rights to show the program in its market.

Accepted Answer

A) international co-productions 
B) aired on cable 
C) syndicated 
D) fully compensated 
E) non-commercial 
A) international co-productions 
B) aired on cable 
C) syndicated 
D) fully compensated 
E) non-commercial

Question 12

If the number of households watching a program is 100,the number of TV households is 1,000,and the number of households using TV is 500,the program's rating is calculated based on:

Accepted Answer

A) 100 divided by 1,000 
B) 100 divided by 500 
C) 500 divided by 1,000 
D) 1,000 multiplied by 100 
E) 500 multiplied by 100 
A) 100 divided by 1,000 
B) 100 divided by 500 
C) 500 divided by 1,000 
D) 1,000 multiplied by 100 
E) 500 multiplied by 100

Question 13

Recording The Young and the Restless every day so you can watch it when you get home is an example of:

Accepted Answer

A) variable carriage 
B) time shifting 
C) zapping 
D) time scrolling 
E) rescheduling 
A) variable carriage 
B) time shifting 
C) zapping 
D) time scrolling 
E) rescheduling

Question 14

Which of the following is NOT a defining feature of television?

Accepted Answer

A) it is universal 
B) it is the dominant medium for entertainment 
C) it is second only to newspapers as a medium for news 
D) it is an expensive business 
E) the audience is fragmenting 
A) it is universal 
B) it is the dominant medium for entertainment 
C) it is second only to newspapers as a medium for news 
D) it is an expensive business 
E) the audience is fragmenting

Question 15

Broadcast television will become fully digital in 2014.

Accepted Answer

A) True 
 B)False

Question 16

A favorite genre of radio was the soap opera which has also received high show ratings on television throughout the decades.However,the soap opera genre is disappearing with the cancellation of such shows as All My Children and Guiding Light.What do you think has contributed to this decline of a popular genre?

Accepted Answer

There are a few factors that have contri

Question 17

During the 1990s,PBS was one of the most established TV networks; its average prime-time rating was

Accepted Answer

A) 2.0 (2 percent of TV homes in America watched PBS in prime time) 
B) 12.0 (12 percent of TV homes in America watched PBS in prime time) 
C) 22.0 (22 percent of TV homes in America watched PBS in prime time) 
D) 33.0 (32 percent of TV homes in America watched PBS in prime time) 
E) 44.0 (42 percent of TV homes in America watched PBS in prime time) 
A) 2.0 (2 percent of TV homes in America watched PBS in prime time) 
B) 12.0 (12 percent of TV homes in America watched PBS in prime time) 
C) 22.0 (22 percent of TV homes in America watched PBS in prime time) 
D) 33.0 (32 percent of TV homes in America watched PBS in prime time) 
E) 44.0 (42 percent of TV homes in America watched PBS in prime time)

Question 18

To measure local-market TV viewing,Nielsen uses:

Accepted Answer

A) diaries only 
B) a combination of diary and electronic meter techniques 
C) electronic meter techniques only 
D) People Meters 
E) passive image recognition 
A) diaries only 
B) a combination of diary and electronic meter techniques 
C) electronic meter techniques only 
D) People Meters 
E) passive image recognition

Question 19

TV shows generate revenue by:

Accepted Answer

A) product placement 
B) web distribution 
C) traditional advertising in commercial "breaks" 
D) all of these 
E) none of these 
A) product placement 
B) web distribution 
C) traditional advertising in commercial "breaks" 
D) all of these 
E) none of these

Question 20

Arbitron Company replaced Nielsen as the company that measures audiences for TV audiences.

Accepted Answer

A) True 
 B)False

In the 1950s,the "golden age" of TV,networks became the primary source of programming for stations.

Though it is popular,Cable TV doesn't really represent competition to traditional broadcasting.

Broadband series generate a profit for broadcasters.

Public television is supported exclusively by public funds,administered by the Corporation for Public Broadcasting.

During the 1960s,the cable television industry experienced growth,and public broadcasting was born.

The DVR allows viewers to record TV programs to a hard drive.

VHF (very high frequency)TV stations:

Once the MRC became involved,criticism of broadcast ratings has virtually disappeared.

Nielsen Media Research provides TV ratings at both the network and the market level.

Broadband series are

When TV programs are _____,a local station purchases exclusive rights to show the program in its market.

If the number of households watching a program is 100,the number of TV households is 1,000,and the number of households using TV is 500,the program's rating is calculated based on:

Recording The Young and the Restless every day so you can watch it when you get home is an example of:

Which of the following is NOT a defining feature of television?

Broadcast television will become fully digital in 2014.

During the 1990s,PBS was one of the most established TV networks; its average prime-time rating was

To measure local-market TV viewing,Nielsen uses:

TV shows generate revenue by:

Arbitron Company replaced Nielsen as the company that measures audiences for TV audiences.

Communication: Mass and Other Forms

Perspectives on Mass Communication

Historical and Cultural Context

The Internet and Social Media

Newspapers

Magazines

Books

Radio

Sound Recording

Motion Pictures

Cable, Satellite and Internet Television

News Gathering and Reporting

Public Relations

Advertising

Formal Controls: Laws, Rules, Regulations

Ethics and Other Informal Controls

Social Effects of Mass Communicationglossary

Filters

Exam 11: Broadcast Television

In the 1950s,the "golden age" of TV,networks became the primary source of programming for stations.

Though it is popular,Cable TV doesn't really represent competition to traditional broadcasting.

Broadband series generate a profit for broadcasters.

Public television is supported exclusively by public funds,administered by the Corporation for Public Broadcasting.

During the 1960s,the cable television industry experienced growth,and public broadcasting was born.

The DVR allows viewers to record TV programs to a hard drive.

VHF (very high frequency)TV stations:

Once the MRC became involved,criticism of broadcast ratings has virtually disappeared.

Nielsen Media Research provides TV ratings at both the network and the market level.

Broadband series are

When TV programs are _____,a local station purchases exclusive rights to show the program in its market.

If the number of households watching a program is 100,the number of TV households is 1,000,and the number of households using TV is 500,the program's rating is calculated based on:

Recording The Young and the Restless every day so you can watch it when you get home is an example of:

Which of the following is NOT a defining feature of television?

Broadcast television will become fully digital in 2014.

During the 1990s,PBS was one of the most established TV networks; its average prime-time rating was

To measure local-market TV viewing,Nielsen uses:

TV shows generate revenue by:

Arbitron Company replaced Nielsen as the company that measures audiences for TV audiences.

Communication: Mass and Other Forms

Perspectives on Mass Communication

Historical and Cultural Context

The Internet and Social Media

Newspapers

Magazines

Books

Radio

Sound Recording

Motion Pictures

Cable, Satellite and Internet Television

News Gathering and Reporting

Public Relations

Advertising

Formal Controls: Laws, Rules, Regulations

Ethics and Other Informal Controls

Social Effects of Mass Communicationglossary

Filters