Exam 11: Broadcast Television

Commercial broadcast television was demonstrated to the public for the first time at the 1939 New York World's Fair.

Local TV stations are licensed by the FCC to provide TV service to communities called markets.

Public television is funded by all of these EXCEPT:

If Channel 4 describes itself as part of the XYZ broadcasting network,the station is most likely:

The TV audience consistently increases throughout the day,until about _______ Eastern Time when it falls off sharply.

The types of advertisers who buy time on TV are national advertisers,local advertisers,and _______ advertisers.

How have broadcasters reacted to user-generated content?

Which of the following departments is most concerned with developing successful new programs for a network?

Unlike radio in prior years,TV developed at a moderate pace and therefore didn't suffer problems due to a lack of technical standards.

Despite competition from the Internet and other media,the average household in the US has the TV on for over eight hours per day.

Social media can cause problems for broadcasters as with the Connecticut TV station whose fans created a Facebook page to encourage the station to reverse the decision not to renew the contract of its long-time meteorologist.Have you personally been involved or watch as a third party as social media was used to force a broadcaster to change a policy or program decision?

Which of the following would make traditional sweeps periods less meaningful?

The DVD player has replaced the VCR as the preferred playback medium for home video.

The structure of early television was similar to that of:

Companies selling items such as sailboats or farm equipment to a specific region are probably ______ advertisers.

Which of the following is an advantage of digital television?