Question 1

The basic sources of magazine revenue include subscriptions,single-copy sales,advertising and:

Accepted Answer

A) polling and self-testing 
B) sweepstake competitions 
C) ancillary services 
D) distribution of gift incentives 
E) all of these 
A) polling and self-testing 
B) sweepstake competitions 
C) ancillary services 
D) distribution of gift incentives 
E) all of these C

Question 2

The earliest American magazines avoided highly political issues

Accepted Answer

A) True 
 B)False  False

Question 3

If Dell were to publish a magazine called DellTimes,which promoted Dell products,that would be an example of a:

Accepted Answer

A) business publication 
B) consumer magazine 
C) custom magazine 
D) newsletter 
E) none of these 
A) business publication 
B) consumer magazine 
C) custom magazine 
D) newsletter 
E) none of these C

Question 4

Creating an online magazine as opposed to a print version requires additional skills and poses different challenges.Discuss some of these challenges.

Accepted Answer

Creating an online magazine as opposed t

Question 5

Which of the following is causing magazines to struggle?

Accepted Answer

A) Retailers are more selective about the number of magazines they will carry 
B) Sweepstakes competitions (such as Publishers Clearinghouse)have disappeared due to legal problems 
C) The national do-not-call list makes telephone sales difficult 
D) A variety of cable channels (such as Food Network)offer advertisers an alternative way to reach targeted audiences 
E) all of these 
A) Retailers are more selective about the number of magazines they will carry 
B) Sweepstakes competitions (such as Publishers Clearinghouse)have disappeared due to legal problems 
C) The national do-not-call list makes telephone sales difficult 
D) A variety of cable channels (such as Food Network)offer advertisers an alternative way to reach targeted audiences 
E) all of these

Question 6

Journalism and Mass Communication Quarterly and Journal of Japanese Botany are examples of which type of magazine?

Accepted Answer

A) general consumer magazines 
B) business publications 
C) literary reviews and academic journals 
D) newsletters 
E) public relations magazines 
A) general consumer magazines 
B) business publications 
C) literary reviews and academic journals 
D) newsletters 
E) public relations magazines

Question 7

A magazine's _________ department is responsible for selling space in the magazine.

Accepted Answer

A) production 
B) advertising and sales 
C) editorial 
D) ombuds 
E) none of these 
A) production 
B) advertising and sales 
C) editorial 
D) ombuds 
E) none of these

Question 8

Contemporary magazines have recovered from the tough economic times of the 1980s-1990s and are making record profits.

Accepted Answer

A) True 
 B)False

Question 9

Which of the following strategies have publishers used to try to improve their finances?

Accepted Answer

A) Publishers are strengthening their Web presence 
B) Publishers are sponsoring conferences 
C) Publishers are sponsoring trade shows 
D) Publishers are becoming more cost conscious 
E) all of these 
A) Publishers are strengthening their Web presence 
B) Publishers are sponsoring conferences 
C) Publishers are sponsoring trade shows 
D) Publishers are becoming more cost conscious 
E) all of these

Question 10

Replica editions of magazines try to duplicate the reading experience of the paper version of the magazine.

Accepted Answer

A) True 
 B)False

Question 11

According to the textbook,Reader's Digest is the finest example of the digest,one of three major magazine types that evolved between World War I and World War II.

Accepted Answer

A) True 
 B)False

Question 12

Trade publications are also referred to as business publications or business magazines.

Accepted Answer

A) True 
 B)False

Question 13

Defining features of magazines include all of the following EXCEPT:

Accepted Answer

A) magazines reach the most specialized audience 
B) magazines are classified into two content categories: business and pleasure 
C) magazines are the medium most in tune with social,economic,and demographic trends 
D) magazines can influence social trends 
E) magazines are portable and convenient,with high quality print and graphics 
A) magazines reach the most specialized audience 
B) magazines are classified into two content categories: business and pleasure 
C) magazines are the medium most in tune with social,economic,and demographic trends 
D) magazines can influence social trends 
E) magazines are portable and convenient,with high quality print and graphics

Question 14

All magazines can be classified into one of 12 main content categories,including (among other categories)newsmagazines and entertainment magazines.

Accepted Answer

A) True 
 B)False

Question 15

The magazine industry can be considered to have three main functional elements: production,distribution,and retail.

Accepted Answer

A) True 
 B)False

Question 16

In terms of magazine audiences:

Accepted Answer

A) most adults read at least one magazine a month 
B) the average magazine reader is less educated than the non-reader 
C) magazine readers have slightly lower incomes than non-readers 
D) magazine readers tend to be loners 
E) all of these 
A) most adults read at least one magazine a month 
B) the average magazine reader is less educated than the non-reader 
C) magazine readers have slightly lower incomes than non-readers 
D) magazine readers tend to be loners 
E) all of these

Question 17

Hemispheres,the in-flight magazine of United Airlines,is an example of a ________ magazine.

Accepted Answer

A) low cash-field circulation 
B) paid circulation 
C) guaranteed circulation 
D) controlled circulation 
E) multiple circulation 
A) low cash-field circulation 
B) paid circulation 
C) guaranteed circulation 
D) controlled circulation 
E) multiple circulation

Question 18

A magazine's _________ is the number of buyers guaranteed by a magazine.It is used to compute the cost of a magazine's advertisements.

Accepted Answer

A) primary audience 
B) secondary audience 
C) summative audience 
D) expanded basic audience 
E) rate base 
A) primary audience 
B) secondary audience 
C) summative audience 
D) expanded basic audience 
E) rate base

Question 19

What is a specialized magazine that is not on the market do you think would have a readership? Who would be the intended audience and advertisers and what would be the feature story scope?

Accepted Answer

A specialized magazine that is not curre

Question 20

The movement to uncover wrongdoing and advocate reform of corrupt or harmful practices was called:

Accepted Answer

A) advocacy journalism 
B) the Reform movement 
C) crusading 
D) muckraking 
E) the expository press 
A) advocacy journalism 
B) the Reform movement 
C) crusading 
D) muckraking 
E) the expository press

The basic sources of magazine revenue include subscriptions,single-copy sales,advertising and:

The earliest American magazines avoided highly political issues

If Dell were to publish a magazine called DellTimes,which promoted Dell products,that would be an example of a:

Creating an online magazine as opposed to a print version requires additional skills and poses different challenges.Discuss some of these challenges.

Which of the following is causing magazines to struggle?

Journalism and Mass Communication Quarterly and Journal of Japanese Botany are examples of which type of magazine?

A magazine's _________ department is responsible for selling space in the magazine.

Contemporary magazines have recovered from the tough economic times of the 1980s-1990s and are making record profits.

Which of the following strategies have publishers used to try to improve their finances?

Replica editions of magazines try to duplicate the reading experience of the paper version of the magazine.

According to the textbook,Reader's Digest is the finest example of the digest,one of three major magazine types that evolved between World War I and World War II.

Trade publications are also referred to as business publications or business magazines.

Defining features of magazines include all of the following EXCEPT:

All magazines can be classified into one of 12 main content categories,including (among other categories)newsmagazines and entertainment magazines.

The magazine industry can be considered to have three main functional elements: production,distribution,and retail.

In terms of magazine audiences:

Hemispheres,the in-flight magazine of United Airlines,is an example of a ________ magazine.

A magazine's _________ is the number of buyers guaranteed by a magazine.It is used to compute the cost of a magazine's advertisements.

What is a specialized magazine that is not on the market do you think would have a readership? Who would be the intended audience and advertisers and what would be the feature story scope?

The movement to uncover wrongdoing and advocate reform of corrupt or harmful practices was called:

Communication: Mass and Other Forms

Perspectives on Mass Communication

Historical and Cultural Context

The Internet and Social Media

Newspapers

Books

Radio

Sound Recording

Motion Pictures

Broadcast Television

Cable, Satellite and Internet Television

News Gathering and Reporting

Public Relations

Advertising

Formal Controls: Laws, Rules, Regulations

Ethics and Other Informal Controls

Social Effects of Mass Communicationglossary

Filters

Exam 6: Magazines

The basic sources of magazine revenue include subscriptions,single-copy sales,advertising and:

The earliest American magazines avoided highly political issues

If Dell were to publish a magazine called DellTimes,which promoted Dell products,that would be an example of a:

Creating an online magazine as opposed to a print version requires additional skills and poses different challenges.Discuss some of these challenges.

Which of the following is causing magazines to struggle?

Journalism and Mass Communication Quarterly and Journal of Japanese Botany are examples of which type of magazine?

A magazine's _________ department is responsible for selling space in the magazine.

Contemporary magazines have recovered from the tough economic times of the 1980s-1990s and are making record profits.

Which of the following strategies have publishers used to try to improve their finances?

Replica editions of magazines try to duplicate the reading experience of the paper version of the magazine.

According to the textbook,Reader's Digest is the finest example of the digest,one of three major magazine types that evolved between World War I and World War II.

Trade publications are also referred to as business publications or business magazines.

Defining features of magazines include all of the following EXCEPT:

All magazines can be classified into one of 12 main content categories,including (among other categories)newsmagazines and entertainment magazines.

The magazine industry can be considered to have three main functional elements: production,distribution,and retail.

In terms of magazine audiences:

Hemispheres,the in-flight magazine of United Airlines,is an example of a ________ magazine.

A magazine's _________ is the number of buyers guaranteed by a magazine.It is used to compute the cost of a magazine's advertisements.

What is a specialized magazine that is not on the market do you think would have a readership? Who would be the intended audience and advertisers and what would be the feature story scope?

The movement to uncover wrongdoing and advocate reform of corrupt or harmful practices was called:

Communication: Mass and Other Forms

Perspectives on Mass Communication

Historical and Cultural Context

The Internet and Social Media

Newspapers

Books

Radio

Sound Recording

Motion Pictures

Broadcast Television

Cable, Satellite and Internet Television

News Gathering and Reporting

Public Relations

Advertising

Formal Controls: Laws, Rules, Regulations

Ethics and Other Informal Controls

Social Effects of Mass Communicationglossary

Filters