Question 1

The print version of magazines continues to bring in the bulk of money.

Accepted Answer

A) True 
 B)False

Question 2

Between the two World Wars,three types of magazines evolved: the digest,the newsmagazine,and the _________ magazine.

Accepted Answer

A) lifestyle 
B) advertiser-supported 
C) mass audience 
D) specialized 
E) pictorial 
A) lifestyle 
B) advertiser-supported 
C) mass audience 
D) specialized 
E) pictorial

Question 3

Time and TV Guide are examples of which type of magazine?

Accepted Answer

A) general consumer magazines 
B) business publications 
C) literary reviews and academic journals 
D) newsletters 
E) public relations magazines 
A) general consumer magazines 
B) business publications 
C) literary reviews and academic journals 
D) newsletters 
E) public relations magazines

Question 4

Newsletters can be big business - these highly specialized,small-circulation publications have high subscriber fees,ranging up to $4,000 per year.

Accepted Answer

A) True 
 B)False

Question 5

After the two World Wars,sports magazines such as Golf Digest became popular,because of:

Accepted Answer

A) increased competition 
B) increased leisure time 
C) the relative decline of newspapers 
D) the importance of sports to building business relationships 
E) the use of stunning illustrations 
A) increased competition 
B) increased leisure time 
C) the relative decline of newspapers 
D) the importance of sports to building business relationships 
E) the use of stunning illustrations

Question 6

Magazines attract more specialized audiences than do other media.

Accepted Answer

A) True 
 B)False

Question 7

People who buy a magazine at a newsstand are part of the magazine's _________.

Accepted Answer

A) subscription base 
B) primary audience 
C) pass-by audience 
D) pass-along audience 
E) secondary audience 
A) subscription base 
B) primary audience 
C) pass-by audience 
D) pass-along audience 
E) secondary audience

Question 8

The first magazines printed in America were designed as:

Accepted Answer

A) collections of varied literary materials 
B) political vehicles aimed at the mass audience 
C) storehouses of award winning European literature 
D) repositories of political cartoons 
E) none of these 
A) collections of varied literary materials 
B) political vehicles aimed at the mass audience 
C) storehouses of award winning European literature 
D) repositories of political cartoons 
E) none of these

Question 9

A(n)_________ is a plan or blueprint of the pages for an upcoming issue of a magazine.

Accepted Answer

A) dummy 
B) ancillary 
C) segmentation 
D) pre-press copy 
E) affidavit 
A) dummy 
B) ancillary 
C) segmentation 
D) pre-press copy 
E) affidavit

Question 10

Supermarkets are most associated with which segment of the magazine industry?

Accepted Answer

A) production 
B) pre-production 
C) administrative 
D) corporate 
E) retail 
A) production 
B) pre-production 
C) administrative 
D) corporate 
E) retail

Question 11

Although it is not the only major company to do so,Mediamark Research Inc (MRI)measures print magazine readership.

Accepted Answer

A) True 
 B)False

Question 12

A full page ad in Fortune costs about $130,000; an ad on Fortune.com costs about _________.

Accepted Answer

A) much less than $130,000 
B) over $130,000 
C) about the same as a print ad 
D) $200,000 
A) much less than $130,000 
B) over $130,000 
C) about the same as a print ad 
D) $200,000

Question 13

Most magazine publishers include vast amounts of user-generated content on their Web sites.

Accepted Answer

A) True 
 B)False

Question 14

Unlike newspapers during the penny press era,magazines of that time did not increase their appeal or circulation.

Accepted Answer

A) True 
 B)False

Question 15

Controlled circulation magazines have high subscription fees so that members of the general public can't afford them.

Accepted Answer

A) True 
 B)False

Question 16

A magazine's _________ department works to attract new readers while retaining current ones.

Accepted Answer

A) circulation 
B) fulfillment 
C) sales and advertising 
D) consumer research 
E) readership 
A) circulation 
B) fulfillment 
C) sales and advertising 
D) consumer research 
E) readership

Question 17

The typical magazine reader is less likely to belong to a religious organization than nonreaders.

Accepted Answer

A) True 
 B)False

The print version of magazines continues to bring in the bulk of money.

Between the two World Wars,three types of magazines evolved: the digest,the newsmagazine,and the _________ magazine.

Time and TV Guide are examples of which type of magazine?

Newsletters can be big business - these highly specialized,small-circulation publications have high subscriber fees,ranging up to $4,000 per year.

After the two World Wars,sports magazines such as Golf Digest became popular,because of:

Magazines attract more specialized audiences than do other media.

People who buy a magazine at a newsstand are part of the magazine's _________.

The first magazines printed in America were designed as:

A(n)_________ is a plan or blueprint of the pages for an upcoming issue of a magazine.

Supermarkets are most associated with which segment of the magazine industry?

Although it is not the only major company to do so,Mediamark Research Inc (MRI)measures print magazine readership.

A full page ad in Fortune costs about $130,000; an ad on Fortune.com costs about _________.

Most magazine publishers include vast amounts of user-generated content on their Web sites.

Unlike newspapers during the penny press era,magazines of that time did not increase their appeal or circulation.

Controlled circulation magazines have high subscription fees so that members of the general public can't afford them.

A magazine's _________ department works to attract new readers while retaining current ones.

The typical magazine reader is less likely to belong to a religious organization than nonreaders.

Communication: Mass and Other Forms

Perspectives on Mass Communication

Historical and Cultural Context

The Internet and Social Media

Newspapers

Books

Radio

Sound Recording

Motion Pictures

Broadcast Television

Cable, Satellite and Internet Television

News Gathering and Reporting

Public Relations

Advertising

Formal Controls: Laws, Rules, Regulations

Ethics and Other Informal Controls

Social Effects of Mass Communicationglossary

Filters

Exam 6: Magazines

The print version of magazines continues to bring in the bulk of money.

Between the two World Wars,three types of magazines evolved: the digest,the newsmagazine,and the _________ magazine.

Time and TV Guide are examples of which type of magazine?

Newsletters can be big business - these highly specialized,small-circulation publications have high subscriber fees,ranging up to $4,000 per year.

After the two World Wars,sports magazines such as Golf Digest became popular,because of:

Magazines attract more specialized audiences than do other media.

People who buy a magazine at a newsstand are part of the magazine's _________.

The first magazines printed in America were designed as:

A(n)_________ is a plan or blueprint of the pages for an upcoming issue of a magazine.

Supermarkets are most associated with which segment of the magazine industry?

Although it is not the only major company to do so,Mediamark Research Inc (MRI)measures print magazine readership.

A full page ad in Fortune costs about $130,000; an ad on Fortune.com costs about _________.

Most magazine publishers include vast amounts of user-generated content on their Web sites.

Unlike newspapers during the penny press era,magazines of that time did not increase their appeal or circulation.

Controlled circulation magazines have high subscription fees so that members of the general public can't afford them.

A magazine's _________ department works to attract new readers while retaining current ones.

The typical magazine reader is less likely to belong to a religious organization than nonreaders.

Communication: Mass and Other Forms

Perspectives on Mass Communication

Historical and Cultural Context

The Internet and Social Media

Newspapers

Books

Radio

Sound Recording

Motion Pictures

Broadcast Television

Cable, Satellite and Internet Television

News Gathering and Reporting

Public Relations

Advertising

Formal Controls: Laws, Rules, Regulations

Ethics and Other Informal Controls

Social Effects of Mass Communicationglossary

Filters