Question 1

As much as 50% of a book's list price accounts for the publisher's overhead and profit.

Accepted Answer

A) True 
 B)False

Question 2

There are five major departments in a typical publishing company: editorial,production,marketing,general administration/business,and circulation.

Accepted Answer

A) True 
 B)False

Question 3

Books aimed at professionals such as doctors and scientists needing a reference library are classified as trade books.

Accepted Answer

A) True 
 B)False

Question 4

The e-book is expected to replace the traditional ink-and-paper book in the next 15-20 years.

Accepted Answer

A) True 
 B)False

Question 5

In the early Twentieth Century,the book industry:

Accepted Answer

A) became increasingly commercialized 
B) saw many publishers expanding into the mass market,adopting modern promotion and distribution techniques 
C) depended more on banks for money 
D) published popular books featuring a wide variety of content 
E) all of these 
A) became increasingly commercialized 
B) saw many publishers expanding into the mass market,adopting modern promotion and distribution techniques 
C) depended more on banks for money 
D) published popular books featuring a wide variety of content 
E) all of these

Question 6

Many early books were considered works of art.

Accepted Answer

A) True 
 B)False

Question 7

With ______,books don't have to be printed on paper to be distributed.

Accepted Answer

A) e-commerce 
B) databases of book content 
C) printing on demand 
D) niche marketing 
E) e-books 
A) e-commerce 
B) databases of book content 
C) printing on demand 
D) niche marketing 
E) e-books

Question 8

In the early days of book publishing,publishers functioned as:

Accepted Answer

A) mechanics 
B) printers 
C) politicians 
D) teachers 
E) paste-up artists 
A) mechanics 
B) printers 
C) politicians 
D) teachers 
E) paste-up artists

Question 9

The book industry can be divided into three segments: publishers,distributors,and _____.

Accepted Answer

A) retailers 
B) wholesalers 
C) marketers 
D) authors 
E) consumers 
A) retailers 
B) wholesalers 
C) marketers 
D) authors 
E) consumers

Question 10

The companies dominating the book publishing industry focus exclusively on book publishing,and tend not to be large conglomerates with interests in other media.

Accepted Answer

A) True 
 B)False

Question 11

__________ are soft-bound books that have their major sales in places other than bookstores (such as supermarkets and newsstands).

Accepted Answer

A) trade books 
B) mass market paperbacks 
C) popular press books 
D) point of purchase books 
E) retail books 
A) trade books 
B) mass market paperbacks 
C) popular press books 
D) point of purchase books 
E) retail books

Question 12

The book publishing industry is experimenting with social media by:

Accepted Answer

A) using it for promotion 
B) using it for message boards 
C) letting readers submit questions 
D) distributing novels 
E) all of these 
A) using it for promotion 
B) using it for message boards 
C) letting readers submit questions 
D) distributing novels 
E) all of these

Question 13

The most significant book of the early to mid-1800s was probably ______.It sold a huge number of copies and caused many people to oppose slavery.

Accepted Answer

A) I Know Why the Caged Bird Sings 
B) the Bible 
C) Uncle Tom's Cabin 
D) McGuffey's Reader 
E) Days of Doom 
A) I Know Why the Caged Bird Sings 
B) the Bible 
C) Uncle Tom's Cabin 
D) McGuffey's Reader 
E) Days of Doom

Question 14

Amazon.com is the biggest bookseller in the world.

Accepted Answer

A) True 
 B)False

Question 15

Which of the following is NOT a defining feature of books?

Accepted Answer

A) they are the least "mass" of the mass media 
B) they are widely considered "disposable" media 
C) they are the oldest of the mass media 
D) they are the most enduring of the mass media 
E) their cultural impact can far outweigh their audience size 
A) they are the least "mass" of the mass media 
B) they are widely considered "disposable" media 
C) they are the oldest of the mass media 
D) they are the most enduring of the mass media 
E) their cultural impact can far outweigh their audience size

Question 16

Which of these is an example of user-generated content?

Accepted Answer

A) crossword puzzles 
B) wiki novel 
C) serialized drama 
D) none of these 
E) all of these 
A) crossword puzzles 
B) wiki novel 
C) serialized drama 
D) none of these 
E) all of these

Question 17

The editorial department of a publishing company is responsible for:

Accepted Answer

A) determining which manuscripts to publish 
B) conducting focus groups and other research to test a book's marketability 
C) determining and implementing the most effective promotion campaign 
D) assessing what the book's retail price should be 
E) all of these 
A) determining which manuscripts to publish 
B) conducting focus groups and other research to test a book's marketability 
C) determining and implementing the most effective promotion campaign 
D) assessing what the book's retail price should be 
E) all of these

As much as 50% of a book's list price accounts for the publisher's overhead and profit.

There are five major departments in a typical publishing company: editorial,production,marketing,general administration/business,and circulation.

Books aimed at professionals such as doctors and scientists needing a reference library are classified as trade books.

The e-book is expected to replace the traditional ink-and-paper book in the next 15-20 years.

In the early Twentieth Century,the book industry:

Many early books were considered works of art.

With ______,books don't have to be printed on paper to be distributed.

In the early days of book publishing,publishers functioned as:

The book industry can be divided into three segments: publishers,distributors,and _____.

The companies dominating the book publishing industry focus exclusively on book publishing,and tend not to be large conglomerates with interests in other media.

__________ are soft-bound books that have their major sales in places other than bookstores (such as supermarkets and newsstands).

The book publishing industry is experimenting with social media by:

The most significant book of the early to mid-1800s was probably ______.It sold a huge number of copies and caused many people to oppose slavery.

Amazon.com is the biggest bookseller in the world.

Which of the following is NOT a defining feature of books?

Which of these is an example of user-generated content?

The editorial department of a publishing company is responsible for:

Communication: Mass and Other Forms

Perspectives on Mass Communication

Historical and Cultural Context

The Internet and Social Media

Newspapers

Magazines

Radio

Sound Recording

Motion Pictures

Broadcast Television

Cable, Satellite and Internet Television

News Gathering and Reporting

Public Relations

Advertising

Formal Controls: Laws, Rules, Regulations

Ethics and Other Informal Controls

Social Effects of Mass Communicationglossary

Filters

Exam 7: Books

As much as 50% of a book's list price accounts for the publisher's overhead and profit.

There are five major departments in a typical publishing company: editorial,production,marketing,general administration/business,and circulation.

Books aimed at professionals such as doctors and scientists needing a reference library are classified as trade books.

The e-book is expected to replace the traditional ink-and-paper book in the next 15-20 years.

In the early Twentieth Century,the book industry:

Many early books were considered works of art.

With ______,books don't have to be printed on paper to be distributed.

In the early days of book publishing,publishers functioned as:

The book industry can be divided into three segments: publishers,distributors,and _____.

The companies dominating the book publishing industry focus exclusively on book publishing,and tend not to be large conglomerates with interests in other media.

__________ are soft-bound books that have their major sales in places other than bookstores (such as supermarkets and newsstands).

The book publishing industry is experimenting with social media by:

The most significant book of the early to mid-1800s was probably ______.It sold a huge number of copies and caused many people to oppose slavery.

Amazon.com is the biggest bookseller in the world.

Which of the following is NOT a defining feature of books?

Which of these is an example of user-generated content?

The editorial department of a publishing company is responsible for:

Communication: Mass and Other Forms

Perspectives on Mass Communication

Historical and Cultural Context

The Internet and Social Media

Newspapers

Magazines

Radio

Sound Recording

Motion Pictures

Broadcast Television

Cable, Satellite and Internet Television

News Gathering and Reporting

Public Relations

Advertising

Formal Controls: Laws, Rules, Regulations

Ethics and Other Informal Controls

Social Effects of Mass Communicationglossary

Filters