Question 1

Satellite and cable providers' biggest expenses are related to

Accepted Answer

A) content 
B) subscription fees 
C) trunks 
D) bundling 
E) hardware 
A) content 
B) subscription fees 
C) trunks 
D) bundling 
E) hardware

Question 2

Which of the following has offered professionally produced,original video on their Web site?

Accepted Answer

A) Ford 
B) Coca Cola 
C) Wrigley's Gum 
D) all of these 
E) none of these 
A) Ford 
B) Coca Cola 
C) Wrigley's Gum 
D) all of these 
E) none of these

Question 3

Ownership in satellite TV has been consolidating,and only two companies dominate the U.S.satellite TV market.

Accepted Answer

A) True 
 B)False

Question 4

One way to analyze Web video is called "pro or Joe."

Accepted Answer

A) True 
 B)False

Question 5

Cable and satellite networks cannot appear on mobile media.

Accepted Answer

A) True 
 B)False

Question 6

In recent years,cable and satellite providers have made video-on-demand (VOD)less of a priority.

Accepted Answer

A) True 
 B)False

Question 7

Sharing home-made videos may be popular in part because:

Accepted Answer

A) we want to find out about other people's lives 
B) we want our 15 minutes of fame 
C) we have lots of free time 
D) all of these 
E) none of these 
A) we want to find out about other people's lives 
B) we want our 15 minutes of fame 
C) we have lots of free time 
D) all of these 
E) none of these

Question 8

The _________ of a cable system consists of the actual cables that bring the signals to subscribers.

Accepted Answer

A) carrier cable 
B) distribution system 
C) house drop 
D) head end 
E) through-way 
A) carrier cable 
B) distribution system 
C) house drop 
D) head end 
E) through-way

Question 9

Though traditional over-the-air broadcasters have embraced user-generated video,cable and satellite networks have declined to accept user-generated video.

Accepted Answer

A) True 
 B)False

Question 10

Defining features of cable,satellite,and Internet TV include:

Accepted Answer

A) consumers must have special equipment to receive the signal 
B) consumers must pay for these services 
C) services provide many channels appealing to highly differentiated audiences 
D) all of these 
E) none of these 
A) consumers must have special equipment to receive the signal 
B) consumers must pay for these services 
C) services provide many channels appealing to highly differentiated audiences 
D) all of these 
E) none of these

Question 11

Cable TV was developed to allow viewers access to movies and other programs that they couldn't receive through regular broadcast TV.

Accepted Answer

A) True 
 B)False

Question 12

Advertisers are a source of professionally produced original online video.

Accepted Answer

A) True 
 B)False

Question 13

Which of the following is closely related to buffering?

Accepted Answer

A) Web casting 
B) streaming 
C) data transferring 
D) all of these 
E) none of these 
A) Web casting 
B) streaming 
C) data transferring 
D) all of these 
E) none of these

Question 14

HBO and Showtime are examples of:

Accepted Answer

A) superstations 
B) cable systems 
C) pay services 
D) pay-per-view 
E) special cable networks 
A) superstations 
B) cable systems 
C) pay services 
D) pay-per-view 
E) special cable networks

Question 15

Video-on-demand was slow to catch on because:

Accepted Answer

A) of competition from broadcasters 
B) of too much content 
C) of a complicated user interface 
D) all of these 
E) none of these 
A) of competition from broadcasters 
B) of too much content 
C) of a complicated user interface 
D) all of these 
E) none of these

Question 16

Voice-over-internet-protocol is an alternative to:

Accepted Answer

A) satellite providers 
B) phone lines 
C) cable systems 
D) call waiting 
E) Web 2.0 
A) satellite providers 
B) phone lines 
C) cable systems 
D) call waiting 
E) Web 2.0

Question 17

Which of the following is NOT a source of professional video:

Accepted Answer

A) local TV stations 
B) hulu.com 
C) service organizations 
D) government agencies 
E) all of these are sources of professional video 
A) local TV stations 
B) hulu.com 
C) service organizations 
D) government agencies 
E) all of these are sources of professional video

Satellite and cable providers' biggest expenses are related to

Which of the following has offered professionally produced,original video on their Web site?

Ownership in satellite TV has been consolidating,and only two companies dominate the U.S.satellite TV market.

One way to analyze Web video is called "pro or Joe."

Cable and satellite networks cannot appear on mobile media.

In recent years,cable and satellite providers have made video-on-demand (VOD)less of a priority.

Sharing home-made videos may be popular in part because:

The _________ of a cable system consists of the actual cables that bring the signals to subscribers.

Though traditional over-the-air broadcasters have embraced user-generated video,cable and satellite networks have declined to accept user-generated video.

Defining features of cable,satellite,and Internet TV include:

Cable TV was developed to allow viewers access to movies and other programs that they couldn't receive through regular broadcast TV.

Advertisers are a source of professionally produced original online video.

Which of the following is closely related to buffering?

HBO and Showtime are examples of:

Video-on-demand was slow to catch on because:

Voice-over-internet-protocol is an alternative to:

Which of the following is NOT a source of professional video:

Communication: Mass and Other Forms

Perspectives on Mass Communication

Historical and Cultural Context

The Internet and Social Media

Newspapers

Magazines

Books

Radio

Sound Recording

Motion Pictures

Broadcast Television

News Gathering and Reporting

Public Relations

Advertising

Formal Controls: Laws, Rules, Regulations

Ethics and Other Informal Controls

Social Effects of Mass Communicationglossary

Filters

Exam 12: Cable, Satellite and Internet Television

Satellite and cable providers' biggest expenses are related to

Which of the following has offered professionally produced,original video on their Web site?

Ownership in satellite TV has been consolidating,and only two companies dominate the U.S.satellite TV market.

One way to analyze Web video is called "pro or Joe."

Cable and satellite networks cannot appear on mobile media.

In recent years,cable and satellite providers have made video-on-demand (VOD)less of a priority.

Sharing home-made videos may be popular in part because:

The _________ of a cable system consists of the actual cables that bring the signals to subscribers.

Though traditional over-the-air broadcasters have embraced user-generated video,cable and satellite networks have declined to accept user-generated video.

Defining features of cable,satellite,and Internet TV include:

Cable TV was developed to allow viewers access to movies and other programs that they couldn't receive through regular broadcast TV.

Advertisers are a source of professionally produced original online video.

Which of the following is closely related to buffering?

HBO and Showtime are examples of:

Video-on-demand was slow to catch on because:

Voice-over-internet-protocol is an alternative to:

Which of the following is NOT a source of professional video:

Communication: Mass and Other Forms

Perspectives on Mass Communication

Historical and Cultural Context

The Internet and Social Media

Newspapers

Magazines

Books

Radio

Sound Recording

Motion Pictures

Broadcast Television

News Gathering and Reporting

Public Relations

Advertising

Formal Controls: Laws, Rules, Regulations

Ethics and Other Informal Controls

Social Effects of Mass Communicationglossary

Filters