Exam 14: Public Relations

Modern public relations can be traced back to:

The public relations professional focuses on:

The first stage of a successful PR campaign is planning.

The creative services department of a PR agency is responsible for merchandising and sales promotions.

PR practitioners use the Internet to streamline their media efforts by:

PR can be considered "doing good and getting credit for it."

Public relations,promotion,and publicity are basically synonymous.

Changes in U.S.society,including __________,have led to a surge in the importance of PR in our society.

Public relations is best considered a __________ function.

The technique known as management by objectives would be most closely associated with the ______ phase of a PR campaign.

The best way to evaluate the effectiveness of a PR campaign is to count press clippings.

The word "public" in public relations really should be taken to imply:

Public relations for any given organization can be done by either internal PR departments or external resources,although many large companies use both.

PR practitioners working in the __________ setting are concerned (in part)with promoting good employee/management relations and positive consumer attitude.

A PR firm focusing on entities such as the American Medical Association and the American Dairy Association is specializing in representing:

Give examples of why companies need policies for their own employees' use of social media while working.

A PR professional can only know if objectives have been met by careful analysis during the ______ phase of a PR campaign.