Exam 17: Ethics and Other Informal Controls

Moderation is the key to moral virtue,according to the:

Does the National Association of Broadcasters (NAB)have a code of good practice?

In March 2011 the Institute for Advertising Ethics (IAE)released a set of ethical principles to guide decision making in the advertising industry.The IAE's code depends on voluntary compliance.What do you think will be the impact?

The advertising industry rarely faces ethical issues and as such has not developed a code for performance.

The Motion Picture Production Code seal of approval

A newspaper's Ombudsperson is responsible for investigating reader complaints,and otherwise generally criticizing the paper's performance.

Although many local stations have an official "policy book" to guide them,most print media have two such statements: "operating policies" and "editorial policies."

Outside influences that have a pressure on media performance include:

A reporter who won't use a hidden camera unless the story will have great benefits for the public is probably guided in this decision by the Principle of the Golden Mean.

Applying the "Veil of Ignorance" concept in resolving ethical issues means that all social differentiations are removed and people are treated equally.

Many broadcast and cable networks have standards and practices departments,which determine whether content is acceptable or not.

Many ethics experts agree that stressing _________ is the best way to teach ethics to journalism and mass communication students.

The advice "do not treat people as a means to an end" best reflects which ethical principle?

Which ethical principle do you think you most follow when examining choices and justifying actions?

This was probably the most influential of all pressure groups targeting broadcasting.