Question 1

Which of the following media is/are devoted primarily to entertainment?

Accepted Answer

A) radio 
B) motion pictures 
C) magazines 
D) newspapers 
E) all of the these 
A) radio 
B) motion pictures 
C) magazines 
D) newspapers 
E) all of the these

Question 2

The importance of the entertainment function of mass media has grown as Americans have accumulated more leisure time.

Accepted Answer

A) True 
 B)False

Question 3

Media analyses can occur at which level?

Accepted Answer

A) macroanalytic 
B) syntagmatic 
C) phenomenological 
D) paradigmatic 
E) all of these 
A) macroanalytic 
B) syntagmatic 
C) phenomenological 
D) paradigmatic 
E) all of these

Question 4

Stimulation and relaxation are two components of the "cognition" uses-and-gratifications function.

Accepted Answer

A) True 
 B)False

Question 5

The statement "I want to know who is running for Senator" best reflects which uses-and-gratifications function?

Accepted Answer

A) cognition 
B) diversion 
C) social utility 
D) stimulation 
E) withdrawal 
A) cognition 
B) diversion 
C) social utility 
D) stimulation 
E) withdrawal

Question 6

Put simply,a functional approach to mass communication centers on audiences' use of media.

Accepted Answer

A) True 
 B)False

Question 7

Transmission of values is also referred to as the _________ function.

Accepted Answer

A) installation 
B) distillation 
C) brainwashing 
D) socialization 
E) mediation 
A) installation 
B) distillation 
C) brainwashing 
D) socialization 
E) mediation

Question 8

Viewers who develop a sense of friendship with Oprah Winfrey can be said to have conversational currency with her

Accepted Answer

A) True 
 B)False

Question 9

Discuss different ways that you have used the media as a means of withdrawal.How successful was the use of each medium to help you withdraw?

Accepted Answer

I have used various forms of media as a

Question 10

In critical/cultural studies,just as in the functional approach to mass communication,the audience is considered passive.

Accepted Answer

A) True 
 B)False

Question 11

Beware surveillance is also referred to as instrumental surveillance.

Accepted Answer

A) True 
 B)False

Question 12

Critical/cultural studies are NOT interested in the meaning of media content for audiences.

Accepted Answer

A) True 
 B)False

Question 13

Consequences of relying on the mass media for interpretation include:

Accepted Answer

A) audiences are exposed to a wide range of often contrasting viewpoints 
B) audiences are able to weigh multiple sides of an issue before deciding on our position 
C) audiences are given a greater depth of expertise upon which to draw conclusions 
D) all of these 
E) none of these 
A) audiences are exposed to a wide range of often contrasting viewpoints 
B) audiences are able to weigh multiple sides of an issue before deciding on our position 
C) audiences are given a greater depth of expertise upon which to draw conclusions 
D) all of these 
E) none of these

Question 14

Which of the following is an example of the diversion function of the media?

Accepted Answer

A) listening to radio to pass the time 
B) reading an in-flight magazine to keep from being bored 
C) listening to New Age music to relax 
D) watching a horror movie to become frightened 
E) all of the these 
A) listening to radio to pass the time 
B) reading an in-flight magazine to keep from being bored 
C) listening to New Age music to relax 
D) watching a horror movie to become frightened 
E) all of the these

Question 15

Facebook is a prime example of the linkage function.

Accepted Answer

A) True 
 B)False

Question 16

When reading the New York Times,a person is most likely utilizing the ________ function of the media.

Accepted Answer

A) surveillance 
B) interpretation 
C) linkage 
D) transmission of values 
E) entertainment 
A) surveillance 
B) interpretation 
C) linkage 
D) transmission of values 
E) entertainment

Which of the following media is/are devoted primarily to entertainment?

The importance of the entertainment function of mass media has grown as Americans have accumulated more leisure time.

Media analyses can occur at which level?

Stimulation and relaxation are two components of the "cognition" uses-and-gratifications function.

The statement "I want to know who is running for Senator" best reflects which uses-and-gratifications function?

Put simply,a functional approach to mass communication centers on audiences' use of media.

Transmission of values is also referred to as the _________ function.

Viewers who develop a sense of friendship with Oprah Winfrey can be said to have conversational currency with her

Discuss different ways that you have used the media as a means of withdrawal.How successful was the use of each medium to help you withdraw?

In critical/cultural studies,just as in the functional approach to mass communication,the audience is considered passive.

Beware surveillance is also referred to as instrumental surveillance.

Critical/cultural studies are NOT interested in the meaning of media content for audiences.

Consequences of relying on the mass media for interpretation include:

Which of the following is an example of the diversion function of the media?

Facebook is a prime example of the linkage function.

When reading the New York Times,a person is most likely utilizing the ________ function of the media.

Communication: Mass and Other Forms

Historical and Cultural Context

The Internet and Social Media

Newspapers

Magazines

Books

Radio

Sound Recording

Motion Pictures

Broadcast Television

Cable, Satellite and Internet Television

News Gathering and Reporting

Public Relations

Advertising

Formal Controls: Laws, Rules, Regulations

Ethics and Other Informal Controls

Social Effects of Mass Communicationglossary

Filters

Exam 2: Perspectives on Mass Communication

Which of the following media is/are devoted primarily to entertainment?

The importance of the entertainment function of mass media has grown as Americans have accumulated more leisure time.

Media analyses can occur at which level?

Stimulation and relaxation are two components of the "cognition" uses-and-gratifications function.

The statement "I want to know who is running for Senator" best reflects which uses-and-gratifications function?

Put simply,a functional approach to mass communication centers on audiences' use of media.

Transmission of values is also referred to as the _________ function.

Viewers who develop a sense of friendship with Oprah Winfrey can be said to have conversational currency with her

Discuss different ways that you have used the media as a means of withdrawal.How successful was the use of each medium to help you withdraw?

In critical/cultural studies,just as in the functional approach to mass communication,the audience is considered passive.

Beware surveillance is also referred to as instrumental surveillance.

Critical/cultural studies are NOT interested in the meaning of media content for audiences.

Consequences of relying on the mass media for interpretation include:

Which of the following is an example of the diversion function of the media?

Facebook is a prime example of the linkage function.

When reading the New York Times,a person is most likely utilizing the ________ function of the media.

Communication: Mass and Other Forms

Historical and Cultural Context

The Internet and Social Media

Newspapers

Magazines

Books

Radio

Sound Recording

Motion Pictures

Broadcast Television

Cable, Satellite and Internet Television

News Gathering and Reporting

Public Relations

Advertising

Formal Controls: Laws, Rules, Regulations

Ethics and Other Informal Controls

Social Effects of Mass Communicationglossary

Filters