Question 1

What is the typical relationship between new and previously-existing communications media?

Accepted Answer

A) new media make old media obsolete 
B) new media are used by the poor,while old media are used by the wealthy 
C) new media usually cause changes in the way old media are used 
D) new media create more gatekeeping opportunities for old media 
E) there is no typical relationship between new and old media 
A) new media make old media obsolete 
B) new media are used by the poor,while old media are used by the wealthy 
C) new media usually cause changes in the way old media are used 
D) new media create more gatekeeping opportunities for old media 
E) there is no typical relationship between new and old media

Question 2

The first tool for social media was the

Accepted Answer

A) Internet 
B) telephone 
C) radio 
D) television 
E) none of these 
A) Internet 
B) telephone 
C) radio 
D) television 
E) none of these

Question 3

An oral culture,utilizing language and the spoken word,is dependent upon memory.

Accepted Answer

A) True 
 B)False

Question 4

Digital technology is best described as:

Accepted Answer

A) a means of duplicating information at low cost 
B) a system that encodes information into a series of on-and-off pulses usually denoted as zeros and ones 
C) an international protocol for decoding bits 
D) a system for distributing material over long distances 
E) all of these 
A) a means of duplicating information at low cost 
B) a system that encodes information into a series of on-and-off pulses usually denoted as zeros and ones 
C) an international protocol for decoding bits 
D) a system for distributing material over long distances 
E) all of these

Question 5

Unlike the telegraph,the telephone was revolutionary because it allowed people to communicate in real time over vast distances.

Accepted Answer

A) True 
 B)False

Question 6

A society depending upon the spoken word is called a(n)_______ culture.

Accepted Answer

A) verbal 
B) literal 
C) literate 
D) oral 
E) conceptual 
A) verbal 
B) literal 
C) literate 
D) oral 
E) conceptual

Question 7

The arrival of writing was a great equalizer in society because information and knowledge were widely transmitted.

Accepted Answer

A) True 
 B)False

Question 8

Cell phones have changed our concept of time,a phenomenon called "time softening."

Accepted Answer

A) True 
 B)False

Question 9

The change from using radio as a point-to-point medium to using it as a point-to-many medium (broadcasting)was:

Accepted Answer

A) widely anticipated 
B) coordinated by the FRC 
C) facilitated by the Great Depression 
D) unexpected 
E) an example of what would later occur in the telegraph industry 
A) widely anticipated 
B) coordinated by the FRC 
C) facilitated by the Great Depression 
D) unexpected 
E) an example of what would later occur in the telegraph industry

Question 10

Which of the following is probably NOT a social impact of the development of writing?

Accepted Answer

A) increased societal division 
B) greater equality across the society as a whole 
C) vast empires were created 
D) enduring codes of law were developed 
E) all of these ARE social impacts of writing 
A) increased societal division 
B) greater equality across the society as a whole 
C) vast empires were created 
D) enduring codes of law were developed 
E) all of these ARE social impacts of writing

Question 11

The medium that first introduced the concept of a global village of interconnected people was:

Accepted Answer

A) telegraph 
B) telephone 
C) television 
D) motion pictures 
E) radio 
A) telegraph 
B) telephone 
C) television 
D) motion pictures 
E) radio

Question 12

Because of the digital revolution,

Accepted Answer

A) fledging writers no longer need a publisher 
B) new bands can bypass music companies to reach their audiences 
C) traditional news media no longer have as much control as in the past 
D) all of these 
E) none of these 
A) fledging writers no longer need a publisher 
B) new bands can bypass music companies to reach their audiences 
C) traditional news media no longer have as much control as in the past 
D) all of these 
E) none of these

Question 13

The digital divide no longer exists due to the development of the Internet and World Wide Web.

Accepted Answer

A) True 
 B)False

Question 14

Gutenberg's Revolution has been compared to the Internet Revolution.Make a comparison between the two.

Accepted Answer

Gutenberg's Revolution and the Internet

Question 15

To permanently store a photographic image:

Accepted Answer

A) the image must be focused on a surface 
B) the surface must be permanently altered by the exposure of the image 
C) both of these 
D) neither of these 
A) the image must be focused on a surface 
B) the surface must be permanently altered by the exposure of the image 
C) both of these 
D) neither of these

Question 16

Advances in photography and printing allowed the creation of photojournalism,which ultimately changed the concept of news itself.

Accepted Answer

A) True 
 B)False

Question 17

Which of the following is a characteristic of mobile media?

Accepted Answer

A) they depend on wireless technology 
B) they allow people to access information from virtually anywhere 
C) they are interconnected 
D) they blur the distinction between mass and interpersonal communication 
E) all of the these 
A) they depend on wireless technology 
B) they allow people to access information from virtually anywhere 
C) they are interconnected 
D) they blur the distinction between mass and interpersonal communication 
E) all of the these

What is the typical relationship between new and previously-existing communications media?

The first tool for social media was the

An oral culture,utilizing language and the spoken word,is dependent upon memory.

Digital technology is best described as:

Unlike the telegraph,the telephone was revolutionary because it allowed people to communicate in real time over vast distances.

A society depending upon the spoken word is called a(n)_______ culture.

The arrival of writing was a great equalizer in society because information and knowledge were widely transmitted.

Cell phones have changed our concept of time,a phenomenon called "time softening."

The change from using radio as a point-to-point medium to using it as a point-to-many medium (broadcasting)was:

Which of the following is probably NOT a social impact of the development of writing?

The medium that first introduced the concept of a global village of interconnected people was:

Because of the digital revolution,

The digital divide no longer exists due to the development of the Internet and World Wide Web.

Gutenberg's Revolution has been compared to the Internet Revolution.Make a comparison between the two.

To permanently store a photographic image:

Advances in photography and printing allowed the creation of photojournalism,which ultimately changed the concept of news itself.

Which of the following is a characteristic of mobile media?

Communication: Mass and Other Forms

Perspectives on Mass Communication

The Internet and Social Media

Newspapers

Magazines

Books

Radio

Sound Recording

Motion Pictures

Broadcast Television

Cable, Satellite and Internet Television

News Gathering and Reporting

Public Relations

Advertising

Formal Controls: Laws, Rules, Regulations

Ethics and Other Informal Controls

Social Effects of Mass Communicationglossary

Filters

Exam 3: Historical and Cultural Context

What is the typical relationship between new and previously-existing communications media?

The first tool for social media was the

An oral culture,utilizing language and the spoken word,is dependent upon memory.

Digital technology is best described as:

Unlike the telegraph,the telephone was revolutionary because it allowed people to communicate in real time over vast distances.

A society depending upon the spoken word is called a(n)_______ culture.

The arrival of writing was a great equalizer in society because information and knowledge were widely transmitted.

Cell phones have changed our concept of time,a phenomenon called "time softening."

The change from using radio as a point-to-point medium to using it as a point-to-many medium (broadcasting)was:

Which of the following is probably NOT a social impact of the development of writing?

The medium that first introduced the concept of a global village of interconnected people was:

Because of the digital revolution,

The digital divide no longer exists due to the development of the Internet and World Wide Web.

Gutenberg's Revolution has been compared to the Internet Revolution.Make a comparison between the two.

To permanently store a photographic image:

Advances in photography and printing allowed the creation of photojournalism,which ultimately changed the concept of news itself.

Which of the following is a characteristic of mobile media?

Communication: Mass and Other Forms

Perspectives on Mass Communication

The Internet and Social Media

Newspapers

Magazines

Books

Radio

Sound Recording

Motion Pictures

Broadcast Television

Cable, Satellite and Internet Television

News Gathering and Reporting

Public Relations

Advertising

Formal Controls: Laws, Rules, Regulations

Ethics and Other Informal Controls

Social Effects of Mass Communicationglossary

Filters