Question 1

Advertising on radio began when WEAF in New York began selling time to anybody who wanted to broadcast a message.

Accepted Answer

A) True 
 B)False

Question 2

The major company measuring radio audiences is Nielsen.

Accepted Answer

A) True 
 B)False

Question 3

NBC was actually two networks at first:

Accepted Answer

A) one of which became NPR 
B) just as CBS is today 
C) one focusing on fine arts,and one focusing on mass appeal programs 
D) one of which later was sold and became ABC 
E) none of these 
A) one of which became NPR 
B) just as CBS is today 
C) one focusing on fine arts,and one focusing on mass appeal programs 
D) one of which later was sold and became ABC 
E) none of these

Question 4

The emergence of AM was the most important development in the radio industry during the 1970s and 1980s.

Accepted Answer

A) True 
 B)False

Question 5

Which of the following types of channels will give an AM radio station the widest coverage area?

Accepted Answer

A) unobstructed 
B) national 
C) distributed 
D) regional 
E) clear 
A) unobstructed 
B) national 
C) distributed 
D) regional 
E) clear

Question 6

HD radio is a digital service that improves the quality of terrestrial stations.

Accepted Answer

A) True 
 B)False

Question 7

This network serves noncommercial radio stations:

Accepted Answer

A) National Public Radio 
B) Public Nets 
C) Corporation for Public Broadcasting 
D) all of these 
E) none of these 
A) National Public Radio 
B) Public Nets 
C) Corporation for Public Broadcasting 
D) all of these 
E) none of these

Question 8

Satellite radio primarily targets people listening _______

Accepted Answer

A) at home 
B) in their cars 
C) at work 
D) on the Internet 
E) all of these 
A) at home 
B) in their cars 
C) at work 
D) on the Internet 
E) all of these

Question 9

Which of the following formats is the most difficult to produce?

Accepted Answer

A) all-news 
B) Urban 
C) Internet-based 
D) CTAE.music 
A) all-news 
B) Urban 
C) Internet-based 
D) CTAE.music

Question 10

Most radio stations generate most of their income from which source of revenue?

Accepted Answer

A) network advertising 
B) national spot advertising 
C) local advertising 
D) public service advertising 
E) subsidiary advertising 
A) network advertising 
B) national spot advertising 
C) local advertising 
D) public service advertising 
E) subsidiary advertising

Question 11

Before financing radio broadcasts was solved by advertising revenue,what other successful ways did stations use to support broadcasting?

Accepted Answer

Before financing radio broadcasts was so

Question 12

The recent huge mergers creating massive radio groups were made possible by:

Accepted Answer

A) the introduction of foreign capital to the industry 
B) the Telecommunications Act of 1996 
C) the U.S.Department of Justice 
D) increased use of the World Wide Web 
E) all of these 
A) the introduction of foreign capital to the industry 
B) the Telecommunications Act of 1996 
C) the U.S.Department of Justice 
D) increased use of the World Wide Web 
E) all of these

Question 13

When the Telecommunications Act 1996 removed the limit on how many radio stations a company could own,

Accepted Answer

A) format specialization continued on FM 
B) stations were bought and sold at an unprecedented rate 
C) the industry became dominated by a few powerful owners 
D) talk became the hottest format on AM radio 
E) all of these 
A) format specialization continued on FM 
B) stations were bought and sold at an unprecedented rate 
C) the industry became dominated by a few powerful owners 
D) talk became the hottest format on AM radio 
E) all of these

Question 14

Even though the amount of money spent on radio ads nearly doubled during World War II,radio continued to be significantly outpaced by newspapers in terms of generating national advertising dollars.

Accepted Answer

A) True 
 B)False

Question 15

Terrestrial radio stations

Accepted Answer

A) were slow to enter the digital age 
B) early in the digital age,simply streamed the audio from the station's analog broadcast 
C) were prompted to come up with Web strategies due to declining ad revenues 
D) all of these 
E) none of these 
A) were slow to enter the digital age 
B) early in the digital age,simply streamed the audio from the station's analog broadcast 
C) were prompted to come up with Web strategies due to declining ad revenues 
D) all of these 
E) none of these

Question 16

The biggest problem facing online radio is

Accepted Answer

A) HD radio 
B) the Telecommunications Act of 1996 
C) generating playlists 
D) financial 
E) hiring personnel 
A) HD radio 
B) the Telecommunications Act of 1996 
C) generating playlists 
D) financial 
E) hiring personnel

Question 17

Although mobility and portability have always been defining features of radio,satellite radio faces serious disadvantages because satellite technology simply cannot "go mobile."

Accepted Answer

A) True 
 B)False

Advertising on radio began when WEAF in New York began selling time to anybody who wanted to broadcast a message.

The major company measuring radio audiences is Nielsen.

NBC was actually two networks at first:

The emergence of AM was the most important development in the radio industry during the 1970s and 1980s.

Which of the following types of channels will give an AM radio station the widest coverage area?

HD radio is a digital service that improves the quality of terrestrial stations.

This network serves noncommercial radio stations:

Satellite radio primarily targets people listening _______

Which of the following formats is the most difficult to produce?

Most radio stations generate most of their income from which source of revenue?

Before financing radio broadcasts was solved by advertising revenue,what other successful ways did stations use to support broadcasting?

The recent huge mergers creating massive radio groups were made possible by:

When the Telecommunications Act 1996 removed the limit on how many radio stations a company could own,

Even though the amount of money spent on radio ads nearly doubled during World War II,radio continued to be significantly outpaced by newspapers in terms of generating national advertising dollars.

Terrestrial radio stations

The biggest problem facing online radio is

Although mobility and portability have always been defining features of radio,satellite radio faces serious disadvantages because satellite technology simply cannot "go mobile."

Communication: Mass and Other Forms

Perspectives on Mass Communication

Historical and Cultural Context

The Internet and Social Media

Newspapers

Magazines

Books

Sound Recording

Motion Pictures

Broadcast Television

Cable, Satellite and Internet Television

News Gathering and Reporting

Public Relations

Advertising

Formal Controls: Laws, Rules, Regulations

Ethics and Other Informal Controls

Social Effects of Mass Communicationglossary

Filters

Exam 8: Radio

Advertising on radio began when WEAF in New York began selling time to anybody who wanted to broadcast a message.

The major company measuring radio audiences is Nielsen.

NBC was actually two networks at first:

The emergence of AM was the most important development in the radio industry during the 1970s and 1980s.

Which of the following types of channels will give an AM radio station the widest coverage area?

HD radio is a digital service that improves the quality of terrestrial stations.

This network serves noncommercial radio stations:

Satellite radio primarily targets people listening _______

Which of the following formats is the most difficult to produce?

Most radio stations generate most of their income from which source of revenue?

Before financing radio broadcasts was solved by advertising revenue,what other successful ways did stations use to support broadcasting?

The recent huge mergers creating massive radio groups were made possible by:

When the Telecommunications Act 1996 removed the limit on how many radio stations a company could own,

Even though the amount of money spent on radio ads nearly doubled during World War II,radio continued to be significantly outpaced by newspapers in terms of generating national advertising dollars.

Terrestrial radio stations

The biggest problem facing online radio is

Although mobility and portability have always been defining features of radio,satellite radio faces serious disadvantages because satellite technology simply cannot "go mobile."

Communication: Mass and Other Forms

Perspectives on Mass Communication

Historical and Cultural Context

The Internet and Social Media

Newspapers

Magazines

Books

Sound Recording

Motion Pictures

Broadcast Television

Cable, Satellite and Internet Television

News Gathering and Reporting

Public Relations

Advertising

Formal Controls: Laws, Rules, Regulations

Ethics and Other Informal Controls

Social Effects of Mass Communicationglossary

Filters