Question 1

Social media researchers most commonly use pop-ups and banners for sample sourcing of surveys.

Accepted Answer

A) True 
 B)False

Question 2

Face-to-face interviews,focus groups,and observational methods are all techniques commonly used in ___________________ research.

Accepted Answer

A)  qualitative 
B)  quantitative 
C)  secondary 
D)  numbers-driven 
A)  qualitative 
B)  quantitative 
C)  secondary 
D)  numbers-driven

Question 3

Interpreting the data collected and molding it into actionable findings is the main purpose of the _____________________ phase.

Accepted Answer

A)  data analysis 
B)  research methodology 
C)  data reporting 
D)  research design 
A)  data analysis 
B)  research methodology 
C)  data reporting 
D)  research design

Question 4

Sarah is planning on implementing a qualitative research study. Her findings will most likely be _______________________.

Accepted Answer

A)  straightforward and not subject to researcher's interpretation 
B)  gathered via government databases 
C)  numeric in format and easily analyzed and sorted 
D)  unstructured and not particularly numbers-driven 
A)  straightforward and not subject to researcher's interpretation 
B)  gathered via government databases 
C)  numeric in format and easily analyzed and sorted 
D)  unstructured and not particularly numbers-driven

Question 5

In 2008,the highest growth rates in the field of global market research field continued to be in emerging markets.

Accepted Answer

A) True 
 B)False

Question 6

When European grocer Tesco monitored its previously-gathered loyalty card data and combined its findings with new survey research on products that were not popular at some of its stores,it was conducting _______________________ in order to improve sales.

Accepted Answer

A)  marketing audits 
B)  secondary research 
C)  primary research 
D)  primary and secondary research 
A)  marketing audits 
B)  secondary research 
C)  primary research 
D)  primary and secondary research

Question 7

Right-to-privacy laws generally prohibit social media sites such as Facebook and LinkedIn from providing user data to market researchers.

Accepted Answer

A) True 
 B)False

Question 8

Large volume,unfiltered data and free access are all benefits associated with social media.

Accepted Answer

A) True 
 B)False

Question 9

Qualitative research is not typically used to assist in making business-to-business decisions.

Accepted Answer

A) True 
 B)False

Question 10

Lower costs,faster project cycles and easy access are all benefits to the process of __________________ research.

Accepted Answer

A)  online marketing 
B)  global marketing 
C)  focus group 
D)  traditional 
A)  online marketing 
B)  global marketing 
C)  focus group 
D)  traditional

Question 11

When it comes to international research,online audience metrics are considered highly credible.

Accepted Answer

A) True 
 B)False

Question 12

Due to the global economic meltdown of 2007-2009,global market research revenues declined significantly.

Accepted Answer

A) True 
 B)False

Question 13

Analyzing qualitative data is a structured,multi-step process.

Accepted Answer

A) True 
 B)False

Question 14

When data analysis includes correlation analysis and regression analysis,it is most likely related to ___________________ data.

Accepted Answer

A)  in-depth interview 
B)  subjective 
C)  qualitative 
D)  quantitative 
A)  in-depth interview 
B)  subjective 
C)  qualitative 
D)  quantitative

Question 15

All of the following are steps in the marketing research process except ______________________.

Accepted Answer

A)  reporting the data 
B)  collecting the data 
C)  designing the research 
D)  establishing research bias 
A)  reporting the data 
B)  collecting the data 
C)  designing the research 
D)  establishing research bias

Question 16

The role of global marketing research is to ________________________.

Accepted Answer

A)  aid the decision maker by collecting and analyzing information relevant to a global marketing problem 
B)  collect primary data regarding world markets 
C)  analyze secondary data pertaining to global marketing decisions 
D)  make global marketing decisions 
A)  aid the decision maker by collecting and analyzing information relevant to a global marketing problem 
B)  collect primary data regarding world markets 
C)  analyze secondary data pertaining to global marketing decisions 
D)  make global marketing decisions

Question 17

When Alain consults with his colleagues to determine what question his marketing research must answer: what global markets are most suitable for their product,or what competitors have the greatest impact on their business,he is executing which step of the marketing research process?

Accepted Answer

A)  Defining the research purpose and objectives. 
B)  Deciding the research methodology. 
C)  Designing the research. 
D)  Analyzing the data. 
A)  Defining the research purpose and objectives. 
B)  Deciding the research methodology. 
C)  Designing the research. 
D)  Analyzing the data.

Question 18

A basic issue in cross-cultural research is the determination of whether the concepts used have similar meaning across social contexts.

Accepted Answer

A) True 
 B)False

Question 19

Secondary data is data that has been previously collected.

Accepted Answer

A) True 
 B)False

Question 20

Nimisha is marketing a new and technologically advanced audio system in India.Her target market includes men,ages 21-35,who have graduated from college and are currently employed in management roles.The most effective means of communicating with this target market is through ______________________.

Accepted Answer

A)  traditional media 
B)  interactive media 
C)  broadcast media 
D)  an integrated strategy of direct mail and focus group research 
A)  traditional media 
B)  interactive media 
C)  broadcast media 
D)  an integrated strategy of direct mail and focus group research

Social media researchers most commonly use pop-ups and banners for sample sourcing of surveys.

Face-to-face interviews,focus groups,and observational methods are all techniques commonly used in ___________________ research.

Interpreting the data collected and molding it into actionable findings is the main purpose of the _____________________ phase.

Sarah is planning on implementing a qualitative research study. Her findings will most likely be _______________________.

In 2008,the highest growth rates in the field of global market research field continued to be in emerging markets.

When European grocer Tesco monitored its previously-gathered loyalty card data and combined its findings with new survey research on products that were not popular at some of its stores,it was conducting _______________________ in order to improve sales.

Right-to-privacy laws generally prohibit social media sites such as Facebook and LinkedIn from providing user data to market researchers.

Large volume,unfiltered data and free access are all benefits associated with social media.

Qualitative research is not typically used to assist in making business-to-business decisions.

Lower costs,faster project cycles and easy access are all benefits to the process of __________________ research.

When it comes to international research,online audience metrics are considered highly credible.

Due to the global economic meltdown of 2007-2009,global market research revenues declined significantly.

Analyzing qualitative data is a structured,multi-step process.

When data analysis includes correlation analysis and regression analysis,it is most likely related to ___________________ data.

All of the following are steps in the marketing research process except ______________________.

The role of global marketing research is to ________________________.

When Alain consults with his colleagues to determine what question his marketing research must answer: what global markets are most suitable for their product,or what competitors have the greatest impact on their business,he is executing which step of the marketing research process?

A basic issue in cross-cultural research is the determination of whether the concepts used have similar meaning across social contexts.

Secondary data is data that has been previously collected.

Nimisha is marketing a new and technologically advanced audio system in India.Her target market includes men,ages 21-35,who have graduated from college and are currently employed in management roles.The most effective means of communicating with this target market is through ______________________.

Understanding Global Markets and Marketing

Assessing the Global Marketing Environmentthe Global Economy and Technology

Evaluating Cultural and Social Environments

Analyzing Political and Legal Environments

Integrating Global, Regional, and National Markets

Selecting International Markets

Entering Global Markets

Segmenting, Targeting, and Positioning for Global Markets

Developing Global Products and Brands

Setting Global Prices

Global Placement and Distribution Channels

Launching Global Communication and Advertising

Using Social Media for Global Marketing

Designing and Controlling Global Marketing Systems

Defining Ethics and Corporate Social Responsibility in the International Marketplace

Filters

Exam 6: Conducting Marketing Research

Social media researchers most commonly use pop-ups and banners for sample sourcing of surveys.

Face-to-face interviews,focus groups,and observational methods are all techniques commonly used in ___________________ research.

Interpreting the data collected and molding it into actionable findings is the main purpose of the _____________________ phase.

Sarah is planning on implementing a qualitative research study. Her findings will most likely be _______________________.

In 2008,the highest growth rates in the field of global market research field continued to be in emerging markets.

When European grocer Tesco monitored its previously-gathered loyalty card data and combined its findings with new survey research on products that were not popular at some of its stores,it was conducting _______________________ in order to improve sales.

Right-to-privacy laws generally prohibit social media sites such as Facebook and LinkedIn from providing user data to market researchers.

Large volume,unfiltered data and free access are all benefits associated with social media.

Qualitative research is not typically used to assist in making business-to-business decisions.

Lower costs,faster project cycles and easy access are all benefits to the process of __________________ research.

When it comes to international research,online audience metrics are considered highly credible.

Due to the global economic meltdown of 2007-2009,global market research revenues declined significantly.

Analyzing qualitative data is a structured,multi-step process.

When data analysis includes correlation analysis and regression analysis,it is most likely related to ___________________ data.

All of the following are steps in the marketing research process except ______________________.

The role of global marketing research is to ________________________.

When Alain consults with his colleagues to determine what question his marketing research must answer: what global markets are most suitable for their product,or what competitors have the greatest impact on their business,he is executing which step of the marketing research process?

A basic issue in cross-cultural research is the determination of whether the concepts used have similar meaning across social contexts.

Secondary data is data that has been previously collected.

Nimisha is marketing a new and technologically advanced audio system in India.Her target market includes men,ages 21-35,who have graduated from college and are currently employed in management roles.The most effective means of communicating with this target market is through ______________________.

Understanding Global Markets and Marketing

Assessing the Global Marketing Environmentthe Global Economy and Technology

Evaluating Cultural and Social Environments

Analyzing Political and Legal Environments

Integrating Global, Regional, and National Markets

Selecting International Markets

Entering Global Markets

Segmenting, Targeting, and Positioning for Global Markets

Developing Global Products and Brands

Setting Global Prices

Global Placement and Distribution Channels

Launching Global Communication and Advertising

Using Social Media for Global Marketing

Designing and Controlling Global Marketing Systems

Defining Ethics and Corporate Social Responsibility in the International Marketplace

Filters