Exam 13: The Strategy of International Business

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Learning effects tend to be more significant when a technologically simple task is repeated.

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The price a firm charges for a good or service is typically less than the value placed on that good or service by the customer. This is because:

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The basic strategy paradigm suggests that to maximize its profitability, a firm should do all of the following, EXCEPT:

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Global expansion offers companies the opportunity to generate greater profits than companies that focus strictly on the domestic market.

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When the firm simultaneously faces both strong cost pressures and strong pressures for local responsiveness, the ideal strategy to follow is the transnational strategy.

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A multinational firm may need to delegate marketing functions to national subsidiaries to be responsive to local differences in distribution channels.

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Core competencies enable a firm to reduce the costs of value creation and/or to create perceived value in such a way that premium pricing is possible.

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The percentage increase in net profits over time measures:

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Learning effects:

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The strategy, operations, and organization of a firm must all be consistent with each other if the firm is to attain a competitive advantage and achieve superior profitability.

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Diminishing returns imply that when a firm already has significant value built into its product offering, increasing value by a relatively small amount requires significant additional costs.

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What is strategy? How does strategy relate to a firm's profitability?

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A firm benefits by basing each value creation activity it performs at that location where economic, political, and cultural conditions, including relative factor costs, are most conducive to the performance of that activity. Firms that pursue such a strategy can realize:

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Explain the concept of universal needs and in which type of industry it is most likely to occur.

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Top management should be viewed as part of the firm's infrastructure.

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When a firm focuses on increasing profitability by customizing the product or service so that they provide a good match to tastes and preferences in different national markets, the firm is following a transnational strategy.

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Explain the concept of location economies.

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Discuss efficiency frontier. How does strategic positioning relate to the efficiency frontier?

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Research has shown that in the modern multinational enterprise, core competencies and skills typically reside in the home country.

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How can a firm increase its profitability?

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