Exam 15: Entry Strategy and Strategic Alliances

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What is the primary advantage of licensing?

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If a firm is trying to enter a market where there are already well-established companies, and where global competitors are also interested in establishing a presence, the firm should choose a greenfield investment.

(True/False)
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The main advantage of greenfield investment is that it gives the firm a much greater ability to build the kind of subsidiary company that it wants.

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Brand names are generally well-protected by international laws pertaining to trademarks.

(True/False)
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Exporting is most appropriate when lower-cost locations for manufacturing the product can be found abroad.

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Acquisitions are quick to execute.

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Greenfield ventures are less risky than acquisitions in the sense that there is less potential for unpleasant surprises.

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According to the ____, top managers typically overestimate their ability to create value from an acquisition.

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Acquisitions rarely produce disappointing results.

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Compare and contrast licensing agreements and franchising agreements.

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Which of the following statements about franchising is true?

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How can a firm increase the probability of selecting a good partner?

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Firms pursuing global standardization or transnational strategies tend to prefer joint-venture arrangements over wholly owned subsidiaries.

(True/False)
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The attractiveness of a country as a potential market for an international business depends on balancing the benefits, costs, and risks associated with doing business in that country.

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A good ally will expropriate the firm's technological know-how while giving away little in return.

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Which of the following is a first-mover advantage?

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McDonald's is an example of a firm that uses a franchising strategy.

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Educating customers is a part of pioneering costs.

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Explain the idea of a turnkey project. Why should a firm use this arrangement to expand internationally? In what industries are turnkey arrangements most common?

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Most service firms have found that _____ with local partners work best for controlling subsidiaries.

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