Question 1

Who is responsible for determining the types of information the enterprise will capture, retain, analyze, and share?

Accepted Answer

A) Chief information officer (CIO) 
B) Chief security officer (CSO) 
C) Chief data officer (CDO) 
D) Chief knowledge officer (CKO) 
A) Chief information officer (CIO) 
B) Chief security officer (CSO) 
C) Chief data officer (CDO) 
D) Chief knowledge officer (CKO)

Question 2

Which of the following would efficiency MIS metrics measure?

Accepted Answer

A) Response time 
B) System availability 
C) Transaction speed 
D) All of these 
A) Response time 
B) System availability 
C) Transaction speed 
D) All of these

Question 3

According to Fast Company magazine, chief user experience officer is a new executive level we might see created over the next decade.Which of the following includes the roles and responsibilities of this officer?

Accepted Answer

A) Manage and defend intellectual property, copyrights, and patents. 
B) Determines if a person or business process can be replaced by a robot or software. 
C) Create the optimal relationship between user and technology. 
D) Ensure the ethical and legal use of information within an organization. 
A) Manage and defend intellectual property, copyrights, and patents. 
B) Determines if a person or business process can be replaced by a robot or software. 
C) Create the optimal relationship between user and technology. 
D) Ensure the ethical and legal use of information within an organization.

Question 4

When considering the graph depicting the interrelationships between efficiency and effectiveness, where does an organization ideally want to operate?

Accepted Answer

A) Upper right-hand corner 
B) Lower right-hand corner 
C) Upper left-hand corner 
D) Lower left-hand corner 
A) Upper right-hand corner 
B) Lower right-hand corner 
C) Upper left-hand corner 
D) Lower left-hand corner

Question 5

What do most companies measure to determine the success of their websites?

Accepted Answer

A) Throughput 
B) Speed 
C) Traffic 
D) Availability 
A) Throughput 
B) Speed 
C) Traffic 
D) Availability

Question 6

Closing the MIS skills gap by aligning the current workforce with potential future business needs is a simple proposition.

Accepted Answer

A) True 
 B)False

Question 7

Which of the below is an example of a critical success factor?

Accepted Answer

A) Increase in customer satisfaction. 
B) Increase in number of new customers. 
C) Increase in number of new products. 
D) Decrease in percentage of employee turnover. 
A) Increase in customer satisfaction. 
B) Increase in number of new customers. 
C) Increase in number of new products. 
D) Decrease in percentage of employee turnover.

Question 8

Todd Haitz is the marketing manager for the National Basketball Association.Todd analyzes and tracks his marketing campaigns to determine the best success rate per project for increasing ticket sales.Todd uses an internal KPI to track his marketing campaign success.Which of the following would be an internal KPI Todd would use to track his marketing campaigns?

Accepted Answer

A) Marketing campaign ROI. 
B) Marketing campaign percentage of fans purchasing Sports Illustrated magazine. 
C) Marketing campaign advertiser revenue sales. 
D) Marketing campaign market share. 
A) Marketing campaign ROI. 
B) Marketing campaign percentage of fans purchasing Sports Illustrated magazine. 
C) Marketing campaign advertiser revenue sales. 
D) Marketing campaign market share.

Question 9

Return on investment indicates the earning power of a project.

Accepted Answer

A) True 
 B)False

Question 10

In recruiting lingo, what are perfect MIS candidates sometimes called?

Accepted Answer

A) Turquoise turtles 
B) Red rabbits 
C) Purple squirrels 
D) White unicorns 
A) Turquoise turtles 
B) Red rabbits 
C) Purple squirrels 
D) White unicorns

Question 11

Market share measures a firm's external performance relative to that of its competitors.Which of the following represents how a firm measures market share?

Accepted Answer

A) Multiplying the firm's sales by the industries total sales. 
B) Dividing the firm's sales by the total market sales for the entire industry. 
C) Subtracting your competitors' sales from your total sales. 
D) Subtracting the industries total sales from the firm's total sales. 
A) Multiplying the firm's sales by the industries total sales. 
B) Dividing the firm's sales by the total market sales for the entire industry. 
C) Subtracting your competitors' sales from your total sales. 
D) Subtracting the industries total sales from the firm's total sales.

Question 12

Metrics are temporary activities a company undertakes to create a unique product, service, or result.

Accepted Answer

A) True 
 B)False

Question 13

Benchmarks are baseline values the system seeks to attain.

Accepted Answer

A) True 
 B)False

Question 14

Many CPOs are lawyers by training, enabling them to understand the often complex legal issues surrounding the use of information.

Accepted Answer

A) True 
 B)False

Question 15

Key performance indicators can focus on external and internal measurements.

Accepted Answer

A) True 
 B)False

Question 16

Drew Savage is an MIS manager for an international consulting firm.Drew travels to different European countries where he implements news response tracking systems.Some of the metrics he uses to track the performance of his system include tracking the response time it takes to respond to Twitter posts mentioning the news station, as well as the speed and accuracy of content posted on numerous websites and social media sites.What type of metrics is Drew using to measure his system?

Accepted Answer

A) Customer satisfaction metrics 
B) Efficiency metrics 
C) Effectiveness metrics 
D) Benchmarking metrics 
A) Customer satisfaction metrics 
B) Efficiency metrics 
C) Effectiveness metrics 
D) Benchmarking metrics

Question 17

What is the primary responsibility of the CTO?

Accepted Answer

A) Overseeing all uses of MIS. 
B) Ensuring the security of business systems. 
C) Ensuring speed, accuracy, and reliability of the MIS. 
D) Collecting and distributing company information. 
A) Overseeing all uses of MIS. 
B) Ensuring the security of business systems. 
C) Ensuring speed, accuracy, and reliability of the MIS. 
D) Collecting and distributing company information.

Question 18

Which of the following is a type of metric based on website data?

Accepted Answer

A) Number of visits to a website 
B) Number of abandoned registrations 
C) Number of abandoned shopping carts 
D) All of these 
A) Number of visits to a website 
B) Number of abandoned registrations 
C) Number of abandoned shopping carts 
D) All of these

Question 19

Describe and identify visitor, exposure, visit, and hit website metrics.

Accepted Answer

Visitor metrics track the actual visitor

Question 20

Trina Hauger works for Johnson Electric as a corporate lawyer and part of her duties are to ensure the ethical and legal use of information within the company.Which of the following represents Trina's role at Johnson Electric?

Accepted Answer

A) Chief knowledge officer (CKO) 
B) Chief privacy officer (CPO) 
C) Chief technology officer (CTO) 
D) Chief information officer (CIO) 
A) Chief knowledge officer (CKO) 
B) Chief privacy officer (CPO) 
C) Chief technology officer (CTO) 
D) Chief information officer (CIO)

Exam 4: Measuring the Success of Strategic Initiatives

Who is responsible for determining the types of information the enterprise will capture, retain, analyze, and share?

Which of the following would efficiency MIS metrics measure?

According to Fast Company magazine, chief user experience officer is a new executive level we might see created over the next decade.Which of the following includes the roles and responsibilities of this officer?

When considering the graph depicting the interrelationships between efficiency and effectiveness, where does an organization ideally want to operate?

What do most companies measure to determine the success of their websites?

Closing the MIS skills gap by aligning the current workforce with potential future business needs is a simple proposition.

Which of the below is an example of a critical success factor?

Return on investment indicates the earning power of a project.

In recruiting lingo, what are perfect MIS candidates sometimes called?

Market share measures a firm's external performance relative to that of its competitors.Which of the following represents how a firm measures market share?

Metrics are temporary activities a company undertakes to create a unique product, service, or result.

Benchmarks are baseline values the system seeks to attain.

Many CPOs are lawyers by training, enabling them to understand the often complex legal issues surrounding the use of information.

Key performance indicators can focus on external and internal measurements.

What is the primary responsibility of the CTO?

Which of the following is a type of metric based on website data?

Describe and identify visitor, exposure, visit, and hit website metrics.

Trina Hauger works for Johnson Electric as a corporate lawyer and part of her duties are to ensure the ethical and legal use of information within the company.Which of the following represents Trina's role at Johnson Electric?

Business Driven Technology

Identifying Competitive Advantages

Strategic Initiatives for Implementing Competitive Advantages

Organizational Structures That Support Strategic Initiatives

Valuing and Storing Organizational Information Databases

Accessing Organizational Information Data Warehouses

Understanding Big Data and Its Impact on Business

Enabling the Organization Decision Making

Extending the Organization Supply Chain Management

Building a Customer-Centric Organization Customer Relationship Management

Integrating the Organization From End to End Enterprise Resource Planning

Creating Innovative Organizations

E-business

Creating Collaborative Partnerships

Integrating Wireless Technology in Business

Developing Software to Streamline Operations

Methodologies for Supporting Agile Organizations

Managing Organizational Projects

B: Extension: A Business Basics

B: Extension: A Business Process

B: Extension: A Hardware and Software Basics

B: Extension: A Mis Infrastructures

B: Extension: A Networks and Telecommunications

B: Extension: A Information Security

B: Extension: A Ethics

B: Extension: A Operations Management

B: Extension: A Sustainable Mis Infrastructures

B: Extension: A Business Intelligence

B: Extension: A Global Information Systems

B: Extension: A Global Trends

Filters