Exam 7: Decision Making and Creativity

A committee of employees developed a process whereby they would choose a new office-cleaning firm from the six companies that tendered proposals for the contract.The process involved carefully assessing each firm on the four factors that were most important (e.g.cost),weighting the importance of each factor and then choosing the firm with the highest score.This decision-making activity potentially minimizes problems with:

The ideas that form during the insight stage of creativity need to be verified through conscious evaluation and experimentation.

Creative people value self-direction,but also have a strong need to follow rules.

The creative process includes,in order,the following stages:

Mental models have what effect on the decision-making process?

Creativity should be used only in cases of non-programmed problems.

Intuition allows us to draw on our tacit knowledge to guide our decision preferences.

Employee involvement is LESS valuable or successful when:

Prospect theory and closing costs are two reasons why people:

The preferred level of employee involvement depends on:

One reason why the rational choice model doesn't fit reality is that it focuses on logical thinking and completely ignores:

The idea that decision makers rely on an implicit favourite to evaluate alternatives is:

Establishing a preset level at which the decision is abandoned or re-evaluated is recommended mainly to:

A large financial institution is losing market share to savvy upstart companies,and it has asked its top marketing executive to identify the main reasons for the sliding fortunes.Describe three barriers that might cause the marketing executive to poorly identify the problem(s).An illustrative example in this context should be included for each barrier.

Employee involvement tends to have which of the following benefits in decision making?

Describe the rational choice paradigm of decision making.

Incubation is the stage of creativity in which the problem is simmering at the back of your mind while you are doing something else.

The rational choice paradigm states that effective decision makers begin at any step in the model.

The natural tendency for people to be influenced by an initial anchor point such that they do not sufficiently move away from that point as new information is provided refers to:

Typically,creative people possess less knowledge and experience on the subject than experts in the field.