Exam 4: Cultural Dynamics in Assessing Global Markets

Define culture.

___________ knowledge is usually obvious and must be learned.

The marketer seeking _____________ and adoption may inadvertently bring about change that affects the very fabric of a social system.

Using information gained from the model that demonstrates origins,elements,and consequences of culture,create an example of how one culture might adapt a product or service from another culture.Please be specific in your application and use of the model.

Culture deals with a group's design for living.

According to Dutch professor Geert Hofstede,culture is a figment of our imagination.

Pick one of the indices used by Geert Hofstede to describe the fundamental differences between cultural values among nations and indicate its purpose and what a high and low score on that indices would indicate.

What is linguistic distance? What is its importance to marketers?

Nike would be following a program of unplanned change if it were to introduce a line of tennis shoes for women (Nike Goddess)in a Muslim country with no prior marketing or communication efforts.

_____________ is the human-made part of human environment.

What is cultural congruence?

A traditional definition of ____________ centers around the notion that it is the sum of the values,rituals,symbols,beliefs,and thought processes that are learned,shared by a group of people,and transmitted from generation to generation.

______________ is being attuned to the nuances of culture so that a new culture can be viewed objectively,evaluated,and appreciated.

The Westernized diet has caused many Japanese to become overweight.This would be an illustration of which of the following forms of change?

Culture affects every part of our lives,every day,from birth to death and everything in between.

An illustration of cultural congruence would be the fact that Apple Computer prints all instructions for setting up their computer products in English and the native language of the country where the product is to be sold.

As Mike Jones has grown up he has learned a great about his culture from his schools,church,mass media,and family.This learning is called:

In many parts of the world language is itself thought of as a social institution (often with political importance).Which of the following countries best exemplifies the above statement?

The four social institutions that most strongly influence values and culture are ________,churches,family,and the media.

The relationship between language and international marketing is an important factor that cannot be overestimated.Recent studies indicate that a new concept,__________,is proving useful to marketing researchers in market segmentation and strategic entry decisions.