Exam 4: Cultural Dynamics in Assessing Global Markets

The Individualism/Collectivism Index measures the tolerance of social inequality.

Emma Smith has just been hired as a consultant for the Smith Barney stock brokerage firm.Her task is to determine whether Smith Barney should use face-to-face contacts to encourage sales or the more impersonal electronic communications that have become so popular today.Her data indicates (based on reviews of Individualism/Collectivism studies)that all but one of the following countries would probably favor electronic communication.Which country would most likely favor face-to-face contact with a Smith Barney broker?

List and briefly discuss the role of the six social institutions that impact a nation's culture.

________________ is a responsible effort to learn from other's cultural ways in the quest for better solutions to a society's particular problems.

Culture deals with a group's design for living.Comment and explain.

,describe what this means to a marketer of an automobile,computer,or life insurance policy (pick one for discussion).

The following traits have been identified as those shared by humans EXCEPT __________.

Good illustrations of elements of culture would be one's family,religion,schools,media,government,and even corporations.

__________ is pervasive in all marketing activities;the marketer's efforts actually become a part of the __________.

Compared with the early (during childhood)and direct influences of family,religion,school,and the media during childhood,governments:

Which of the following general terms would most closely be associated with the arts,folklore,music,drama,and dance?

The annual consumption per capital for tobacco products in __________ has declined approximately 29%.

Linguistic ___________ is proving useful to marketing researchers in marketing segmentation and strategic entry decisions.

Rituals let people know:

When ____________ (acceptance)occurs,a process of social change may also occur.

Modern medicine in the United States has been impacted by application of herbal remedies from South America and acupuncture from the Orient.This would be an example of which of the following?

According to the text,culture can trace its origins to geography,history,technology and political economy,and social institutions.

One of the ways to introduce change into a market is to do it in slow gradual steps by making the new products as similar to the old ones as possible.This would be called a strategy of:

Anthropologist Edward T.Hall tells us that culture is communication.

According to the text,there is some good news about gender equality in recent years -- the __________ gap between the sexes is narrowing in many places around the world.