Exam 14: International Marketing Channels

With respect to international marketing,ideally,a website should be translated into the languages of the target market.

By selecting domestic middlemen as intermediaries in the distribution process,companies relegate foreign-market distribution to others.

The distribution process includes promotion of goods and services by sellers and resellers.

Another term that is commonly used to describe the activities of complementary marketing is:

One of Wal-Mart's strengths in distribution is its internal Internet-based system,which makes its transactions with suppliers more efficient and lowers its cost of production.

Distribution channels vary depending on which of the following?

The __________ are becoming major domestic middlemen for international markets by providing an attractive entry point to international markets for U.S.suppliers with minimum experience.

Discuss the impact of the trend from traditional to modern channel structures.

How does a manufacturer attempt to control the distribution channel?

Ideally,a website should be translated into the languages of the ___________ markets.

Steve Smith has been assigned the task of choosing a foreign market channel that would be most appropriate for his company.Assuming that his company was an automobile company and he wished to enter the Spanish market,list the four points that were identified in the text as starting places for making the channel selection decision.Be specific with your wording of the points.

Export merchants are located in the producing firm's country and provide marketing services from a domestic base.

An e-vendor in a foreign market can generally ignore culture as an important variable because the commerce is being done via the Internet that is culturally insensitive.

Another name for a traditional distribution structure where an importer controls a fixed supply of goods is a(n)______________ structure.

Which of the following does NOT contribute to explaining why Japan has a high number of small stores?

One of the distinguishing characteristics of the Japanese channel system is that the channel system is controlled by the great numbers of small resellers found in the country.

The __________ allowed American business firms to join forces in export activities without being subject to the Sherman Antitrust Act.

James Barker is looking for a middleman that specializes in researching foreign markets for a client's products.Additionally,he would like this middleman to handle all the routine details of getting his products to the foreign customers that he anticipates that he will have during the next business year.Which of the following would be the best choice for Mr.Barker if he wants to meet his objectives?

An export management company can sell to all of the following members of an international distribution channel EXCEPT:

When determining channel costs,__________ costs (a substantial part of which is channel cost)must be considered as the entire difference between the factory price of the goods and the price the customer ultimately pays for the merchandise.