Exam 14: International Marketing Channels

Distribution channels vary depending on which of the following?

Working under the names of the manufacturers,the __________ functions as a low-cost,independent marketing department with direct responsibility to the parent firm.

Name and briefly define/describe the five basic points involved in making channel decisions.

Which of the following are frequently criticized for not representing the best interests of a manufacturer.

Cumulative rebates are one way that manufacturers (or middlemen)_____________ the channel.

The manufacturer's export agent (MEA)takes title to the goods prior to exportation;selling services is the MEA's primary skill.

Middlemen are not clear-cut,precise,easily defined entities.

One of the ways that channel control is maintained by manufacturers is through inventory financing.

With respect to a distribution channel,control is maintained through inventory financing,cumulative rebates,_____________,and _____________.

As modern channel structures continue to evolve importers and retailers are even becoming involved in new product development.

Another term for complementary marketing is piggybacking.

__________ is one of the basic subject areas that should be on a checklist of criteria for evaluating middlemen serving a market.

The new pattern of international retailing shows greater diversity in its structure than does wholesaling.

Which of the following is an area of emphasis that characterizes Japanese distribution channels?

The __________ process includes the physical handling and distribution of goods,the passage of ownership,and the buying and selling negotiations between producers and middlemen and between middlemen and customers.

In China,it is often necessary to use varied distribution forms to reach customers.If a company is using manufacturer's agents,a direct sales force,merchant wholesalers,and small retailers to sell goods to this massive market,which of the following Cs of channel strategy is receiving the attention of the company in its strategy process?

One of the reasons that channels of distribution often pose longevity problems is __________.

The trend of modern channel distribution structures is continuing change.Even importers and retailers are becoming involved in __________.

An export management company (EMC)is used by a company,which has a high international volume of goods or services and has plans to build branches in the foreign markets where the EMC operates.

With respect to the Japanese market,____________ often control many of the distributors and maintain broad distribution channels;therefore,they provide the best means for intensive distribution of this market.