Exam 15: Retailers, Wholesalers, and Direct Marketers

Mass merchandisers usually provide the same depth of assortment as a department store within each product line.

A supercenter is usually larger than a hypermarket.

A(n)_____ is a large store that combines groceries with discount store merchandise.

Macy's is a retail store that focuses on fashion-oriented merchandise,backed by a complete array of customer services.It can be considered as a self-service store.

Drop shippers take title to the goods,but never physically handle or even see the merchandise.

Which of the following is most likely to be true of hypermarkets?

Which of the following industries is most likely to be served by a limited-function wholesaler?

Which of the following is an example of a specialty store?

A _____ provides space for permanent showrooms and exhibits,which manufacturers rent to market their goods.

A wide variety of services such as charge accounts,delivery,gift wrapping,and liberal return privileges are most likely to be associated with _____.

Retailers must consider the overall profitability of each product line and product category to develop a successful merchandise mix.

A(n)_____ accepts orders from customers and forwards these orders to producers,which then ship the desired products directly to customers.

Vending machines and convenience food stores are not affected by the wheel of retailing because their strategy for customer satisfaction is based on location and convenience,not pricing.

How are retailers classified on the basis of services provided? Give an example for each group.

What is scrambled merchandising? Give an example.

The two broad categories of independent wholesaling intermediaries include agents and brokers,and _____.

To identify varying items within a product line,retailers refer to a specific product offering as a(n)_____.

A local food store can be regarded as a convenience retailer.

After identifying a target market,a retailer must:

Explain the concept of retail convergence.Give an example.