Question 1

Define category killers.Give an example.

Accepted Answer

A category killer is a unique type of li

Question 2

A retailer's customer service strategy can support the efforts of the retailer in building demand for a line of merchandise.

Accepted Answer

A) True 
 B)False

Question 3

Sales offices located closer to the firm's customers help limit selling costs and support effective customer service.

Accepted Answer

A) True 
 B)False

Question 4

Truck wholesalers make regular deliveries to retailers and perform collection and promotion functions.

Accepted Answer

A) True 
 B)False

Question 5

Limited-line retailers that offer huge selections and low prices in single product lines are called _____.

Accepted Answer

A)  specialty stores 
B)  predatory retailers 
C)  category killers 
D)  convenience retailers 
A)  specialty stores 
B)  predatory retailers 
C)  category killers 
D)  convenience retailers

Question 6

A _____ accepts orders from customers and forwards these orders to producers,which then deliver the desired products directly to customers.

Accepted Answer

A)  merchant wholesaler 
B)  drop shipper 
C)  rack jobber 
D)  truck jobber 
A)  merchant wholesaler 
B)  drop shipper 
C)  rack jobber 
D)  truck jobber

Question 7

Lifestyle centers seek to offer the intimacy and easy access of neighborhood village retailing with a fashionable cachet.

Accepted Answer

A) True 
 B)False

Question 8

Why do some manufacturers directly distribute their goods to the ultimate consumers? List out the different types of company-owned facilities used by manufacturers for this purpose.

Accepted Answer

Several reasons lead manufacturers to di

Question 9

A _____ contains around 10 to 30 retail stores with a branch of a local department store or some other large store as a primary tenant,and it serves 20,000 to 100,000 people in a trading area extending a few miles from its location.

Accepted Answer

A)  power center 
B)  regional shopping center 
C)  lifestyle center 
D)  community shopping center 
A)  power center 
B)  regional shopping center 
C)  lifestyle center 
D)  community shopping center

Question 10

Which of the following statements is true of selling agents?

Accepted Answer

A)  They do not provide financial assistance for the manufacturer. 
B)  They are ideal marketing channels for large, financially strong, and customer-oriented firms. 
C)  They typically have minimal control over pricing decisions and promotional outlays. 
D)  They mainly operate in the coal, lumber, and textiles industries. 
A)  They do not provide financial assistance for the manufacturer. 
B)  They are ideal marketing channels for large, financially strong, and customer-oriented firms. 
C)  They typically have minimal control over pricing decisions and promotional outlays. 
D)  They mainly operate in the coal, lumber, and textiles industries.

Question 11

Which of the following is true of mail-order wholesalers?

Accepted Answer

A)  Their main aim is to bring buyers and sellers together. 
B)  They carry no inventory, provide no credit, and do not take title to the goods. 
C)  They often serve relatively small customers in outlying areas. 
D)  They comprise a large percentage of full-function merchant wholesalers. 
A)  Their main aim is to bring buyers and sellers together. 
B)  They carry no inventory, provide no credit, and do not take title to the goods. 
C)  They often serve relatively small customers in outlying areas. 
D)  They comprise a large percentage of full-function merchant wholesalers.

Question 12

_____ refers to the amount a retailer adds to the cost of a product to determine its selling price.

Accepted Answer

A)  Allowance 
B)  Discount 
C)  Rebate 
D)  Markup 
A)  Allowance 
B)  Discount 
C)  Rebate 
D)  Markup

Question 13

How are retailers classified on the basis of form of ownership? Explain the advantages of each type of ownership.

Accepted Answer

Retailers are categorized as chain store

Question 14

Differentiate between a wholesaler and a wholesaling intermediary.

Accepted Answer

A wholesaler is a marketing intermediary

Question 15

_____ is the amount a retailer adds to the cost of a product to determine its selling price.

Accepted Answer

A) stock-keeping unit (SKU) 
B) markup 
C) markdown 
D) retail convergence 
E) scrambled merchandising
F)atmospherics
G)broker
H)general merchandise retailer
I)category killer
J)rack jobber
K)supercenter
L)auction house
M)specialty store
N)retailers
O)mass merchandiser
P)truck jobber
Q)direct marketing
R)drop shipper
S)planned shopping center
T)wheel of retailing 
A) stock-keeping unit (SKU) 
B) markup 
C) markdown 
D) retail convergence 
E) scrambled merchandising
F)atmospherics
G)broker
H)general merchandise retailer
I)category killer
J)rack jobber
K)supercenter
L)auction house
M)specialty store
N)retailers
O)mass merchandiser
P)truck jobber
Q)direct marketing
R)drop shipper
S)planned shopping center
T)wheel of retailing

Question 16

What are the different types of agents and brokers?

Accepted Answer

Brokers and agents are a group of indepe

Question 17

Specialty stores typically carry convenience and shopping goods.

Accepted Answer

A) True 
 B)False

Question 18

A(n)_____ emphasizes lower prices for well-known brand-name products,high product turnover,and limited services.

Accepted Answer

A) stock-keeping unit (SKU) 
B) markup 
C) markdown 
D) retail convergence 
E) scrambled merchandising
F)atmospherics
G)broker
H)general merchandise retailer
I)category killer
J)rack jobber
K)supercenter
L)auction house
M)specialty store
N)retailers
O)mass merchandiser
P)truck jobber
Q)direct marketing
R)drop shipper
S)planned shopping center
T)wheel of retailing 
A) stock-keeping unit (SKU) 
B) markup 
C) markdown 
D) retail convergence 
E) scrambled merchandising
F)atmospherics
G)broker
H)general merchandise retailer
I)category killer
J)rack jobber
K)supercenter
L)auction house
M)specialty store
N)retailers
O)mass merchandiser
P)truck jobber
Q)direct marketing
R)drop shipper
S)planned shopping center
T)wheel of retailing

Question 19

General product categories,specific product lines,specific products within lines,and the depth and width of its assortment are factors considered by retailers while developing their:

Accepted Answer

A)  product liability strategy. 
B)  interactive marketing policy. 
C)  customer service program. 
D)  merchandising strategy. 
A)  product liability strategy. 
B)  interactive marketing policy. 
C)  customer service program. 
D)  merchandising strategy.

Question 20

A retailer's merchandising strategy guides decisions regarding the items it will offer.

Accepted Answer

A) True 
 B)False

Exam 15: Retailers, Wholesalers, and Direct Marketers

Define category killers.Give an example.

A retailer's customer service strategy can support the efforts of the retailer in building demand for a line of merchandise.

Sales offices located closer to the firm's customers help limit selling costs and support effective customer service.

Truck wholesalers make regular deliveries to retailers and perform collection and promotion functions.

Limited-line retailers that offer huge selections and low prices in single product lines are called _____.

A _____ accepts orders from customers and forwards these orders to producers,which then deliver the desired products directly to customers.

Lifestyle centers seek to offer the intimacy and easy access of neighborhood village retailing with a fashionable cachet.

Why do some manufacturers directly distribute their goods to the ultimate consumers? List out the different types of company-owned facilities used by manufacturers for this purpose.

A _____ contains around 10 to 30 retail stores with a branch of a local department store or some other large store as a primary tenant,and it serves 20,000 to 100,000 people in a trading area extending a few miles from its location.

Which of the following statements is true of selling agents?

Which of the following is true of mail-order wholesalers?

_____ refers to the amount a retailer adds to the cost of a product to determine its selling price.

How are retailers classified on the basis of form of ownership? Explain the advantages of each type of ownership.

Differentiate between a wholesaler and a wholesaling intermediary.

_____ is the amount a retailer adds to the cost of a product to determine its selling price.

What are the different types of agents and brokers?

Specialty stores typically carry convenience and shopping goods.

A(n)_____ emphasizes lower prices for well-known brand-name products,high product turnover,and limited services.

General product categories,specific product lines,specific products within lines,and the depth and width of its assortment are factors considered by retailers while developing their:

A retailer's merchandising strategy guides decisions regarding the items it will offer.

Marketing: The Art and Science of Satisfying Customers

Strategic Planning in Contemporary Marketing

The Marketing Environment, Ethics, and Social Responsibility

Social Media: Living in the Connected World

E-Business: Managing the Customer Experience

Consumer Behavior

Business-to-Business (B2B)Marketing

Global Marketing

Market Segmentation, Targeting, and Positioning

Marketing Research and Sales Forecasting

Relationship Marketing and Customer Relationship Management (CRM)

Product and Service Strategies

Developing and Managing Brand and Product Categories

Marketing Channels and Supply Chain Management

Integrated Marketing Communications, Advertising, and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Pricing Strategies

Your Career in Marketing

Developing an Effective Marketing Plan

Financial Analysis in Marketing

Filters