Question 1

Which of the following terms refers to the combination of physical characteristics and amenities that contribute to a store's image?

Accepted Answer

A)  Atmospherics 
B)  Simulation 
C)  Tableaux 
D)  Logistics 
A)  Atmospherics 
B)  Simulation 
C)  Tableaux 
D)  Logistics

Question 2

A _____ is an agent wholesaling intermediary that represents manufacturers of related but noncompeting products and receives a commission on each sale.

Accepted Answer

A)  manufacturers' merchant 
B)  selling agent 
C)  manufacturers' agent 
D)  clearing agent 
A)  manufacturers' merchant 
B)  selling agent 
C)  manufacturers' agent 
D)  clearing agent

Question 3

Wholesaling intermediaries tend to reduce the number of transactions between buyers and sellers.

Accepted Answer

A) True 
 B)False

Question 4

Variety stores offer an extensive range and assortment of low-price merchandise.

Accepted Answer

A) True 
 B)False

Question 5

_____ are independent wholesaling intermediaries that take title to the goods they handle.

Accepted Answer

A)  Commission merchants 
B)  Merchant wholesalers 
C)  Selling agents 
D)  Broker wholesalers 
A)  Commission merchants 
B)  Merchant wholesalers 
C)  Selling agents 
D)  Broker wholesalers

Question 6

Brunzwick Zone is a gym that offers its customers a chance to buy health drinks through a vending machine.This type of service is called automatic merchandising.

Accepted Answer

A) True 
 B)False

Question 7

Identify and describe four types of limited-function merchant wholesalers.

Accepted Answer

Limited-function merchant wholesalers fi

Question 8

Sunway Megamall is a planned shopping center in Cebu city with nearly 400,000 square feet of shopping space,and it serves around 300,000 people who stay within 30 minutes driving time from the shopping center.It contains many department stores that provide a wide assortment of convenience,shopping,and specialty goods,plus many personal service facilities.Sunway Megamall is most likely to be an example of a:

Accepted Answer

A)  neighborhood shopping center. 
B)  lifestyle center. 
C)  regional shopping center. 
D)  community shopping center. 
A)  neighborhood shopping center. 
B)  lifestyle center. 
C)  regional shopping center. 
D)  community shopping center.

Question 9

The situation in retailing in which similar merchandise is available from multiple retail outlets distinguished by price more than any other factor is known as:

Accepted Answer

A)  scrambled merchandising. 
B)  wholesale concentration. 
C)  mail-order proliferation. 
D)  retail convergence. 
A)  scrambled merchandising. 
B)  wholesale concentration. 
C)  mail-order proliferation. 
D)  retail convergence.

Question 10

Spiegel is a mail-order wholesaler that relies on catalogs to contact its customers.It would be considered a limited-function merchant wholesaler.

Accepted Answer

A) True 
 B)False

Question 11

Which of the following is one of the fundamental steps in the marketing strategy process on which a retailer bases its key decisions?

Accepted Answer

A)  Selecting a target market 
B)  Stipulating a minimum profit margin 
C)  Determining the store location and atmosphere 
D)  Determining the method of inventory management 
A)  Selecting a target market 
B)  Stipulating a minimum profit margin 
C)  Determining the store location and atmosphere 
D)  Determining the method of inventory management

Question 12

Vending machines are an example of:

Accepted Answer

A)  automatic merchandising. 
B)  Internet retailing. 
C)  telemarketing. 
D)  direct selling. 
A)  automatic merchandising. 
B)  Internet retailing. 
C)  telemarketing. 
D)  direct selling.

Question 13

Macy's focuses on fashion-oriented merchandise,backed by a complete array of customer services.Hence,Macy's can be regarded as a:

Accepted Answer

A)  self-selection retailer. 
B)  full-service retailer. 
C)  self-service retailer. 
D)  partial-assistance retailer. 
A)  self-selection retailer. 
B)  full-service retailer. 
C)  self-service retailer. 
D)  partial-assistance retailer.

Question 14

An offering within a product line,such as a specific size of liquid detergent,is known as a(n)_____.

Accepted Answer

A)  product array element 
B)  price look-up factor 
C)  stock-keeping unit 
D)  unique article number 
A)  product array element 
B)  price look-up factor 
C)  stock-keeping unit 
D)  unique article number

Question 15

What is retailing? Why is retailing an essential part of the marketing channel?

Accepted Answer

Retailing describes the activities invol

Question 16

A limited-line retail store that offers huge selections and low prices in single product lines is known as a(n)_____.

Accepted Answer

A) stock-keeping unit (SKU) 
B) markup 
C) markdown 
D) retail convergence 
E) scrambled merchandising
F)atmospherics
G)broker
H)general merchandise retailer
I)category killer
J)rack jobber
K)supercenter
L)auction house
M)specialty store
N)retailers
O)mass merchandiser
P)truck jobber
Q)direct marketing
R)drop shipper
S)planned shopping center
T)wheel of retailing 
A) stock-keeping unit (SKU) 
B) markup 
C) markdown 
D) retail convergence 
E) scrambled merchandising
F)atmospherics
G)broker
H)general merchandise retailer
I)category killer
J)rack jobber
K)supercenter
L)auction house
M)specialty store
N)retailers
O)mass merchandiser
P)truck jobber
Q)direct marketing
R)drop shipper
S)planned shopping center
T)wheel of retailing

Question 17

Who among the following is an agent who predominates in the markets for agricultural products?

Accepted Answer

A)  A drop shipper 
B)  A mass merchandiser 
C)  A manufacturer's agent 
D)  A commission merchant 
A)  A drop shipper 
B)  A mass merchandiser 
C)  A manufacturer's agent 
D)  A commission merchant

Question 18

_____ are the marketing intermediaries in direct contact with ultimate consumers.

Accepted Answer

A) stock-keeping unit (SKU) 
B) markup 
C) markdown 
D) retail convergence 
E) scrambled merchandising
F)atmospherics
G)broker
H)general merchandise retailer
I)category killer
J)rack jobber
K)supercenter
L)auction house
M)specialty store
N)retailers
O)mass merchandiser
P)truck jobber
Q)direct marketing
R)drop shipper
S)planned shopping center
T)wheel of retailing 
A) stock-keeping unit (SKU) 
B) markup 
C) markdown 
D) retail convergence 
E) scrambled merchandising
F)atmospherics
G)broker
H)general merchandise retailer
I)category killer
J)rack jobber
K)supercenter
L)auction house
M)specialty store
N)retailers
O)mass merchandiser
P)truck jobber
Q)direct marketing
R)drop shipper
S)planned shopping center
T)wheel of retailing

Question 19

Which of the following wholesaling intermediaries delivers goods to the consumers?

Accepted Answer

A)  An auction house 
B)  A commission merchant 
C)  A broker 
D)  A selling agent 
A)  An auction house 
B)  A commission merchant 
C)  A broker 
D)  A selling agent

Question 20

A(n)_____ is a limited-function merchant wholesaler that markets perishable food items.

Accepted Answer

A) stock-keeping unit (SKU) 
B) markup 
C) markdown 
D) retail convergence 
E) scrambled merchandising
F)atmospherics
G)broker
H)general merchandise retailer
I)category killer
J)rack jobber
K)supercenter
L)auction house
M)specialty store
N)retailers
O)mass merchandiser
P)truck jobber
Q)direct marketing
R)drop shipper
S)planned shopping center
T)wheel of retailing 
A) stock-keeping unit (SKU) 
B) markup 
C) markdown 
D) retail convergence 
E) scrambled merchandising
F)atmospherics
G)broker
H)general merchandise retailer
I)category killer
J)rack jobber
K)supercenter
L)auction house
M)specialty store
N)retailers
O)mass merchandiser
P)truck jobber
Q)direct marketing
R)drop shipper
S)planned shopping center
T)wheel of retailing

Exam 15: Retailers, Wholesalers, and Direct Marketers

Which of the following terms refers to the combination of physical characteristics and amenities that contribute to a store's image?

A _____ is an agent wholesaling intermediary that represents manufacturers of related but noncompeting products and receives a commission on each sale.

Wholesaling intermediaries tend to reduce the number of transactions between buyers and sellers.

Variety stores offer an extensive range and assortment of low-price merchandise.

_____ are independent wholesaling intermediaries that take title to the goods they handle.

Brunzwick Zone is a gym that offers its customers a chance to buy health drinks through a vending machine.This type of service is called automatic merchandising.

Identify and describe four types of limited-function merchant wholesalers.

The situation in retailing in which similar merchandise is available from multiple retail outlets distinguished by price more than any other factor is known as:

Spiegel is a mail-order wholesaler that relies on catalogs to contact its customers.It would be considered a limited-function merchant wholesaler.

Which of the following is one of the fundamental steps in the marketing strategy process on which a retailer bases its key decisions?

Vending machines are an example of:

Macy's focuses on fashion-oriented merchandise,backed by a complete array of customer services.Hence,Macy's can be regarded as a:

An offering within a product line,such as a specific size of liquid detergent,is known as a(n)_____.

What is retailing? Why is retailing an essential part of the marketing channel?

A limited-line retail store that offers huge selections and low prices in single product lines is known as a(n)_____.

Who among the following is an agent who predominates in the markets for agricultural products?

_____ are the marketing intermediaries in direct contact with ultimate consumers.

Which of the following wholesaling intermediaries delivers goods to the consumers?

A(n)_____ is a limited-function merchant wholesaler that markets perishable food items.

Marketing: The Art and Science of Satisfying Customers

Strategic Planning in Contemporary Marketing

The Marketing Environment, Ethics, and Social Responsibility

Social Media: Living in the Connected World

E-Business: Managing the Customer Experience

Consumer Behavior

Business-to-Business (B2B)Marketing

Global Marketing

Market Segmentation, Targeting, and Positioning

Marketing Research and Sales Forecasting

Relationship Marketing and Customer Relationship Management (CRM)

Product and Service Strategies

Developing and Managing Brand and Product Categories

Marketing Channels and Supply Chain Management

Integrated Marketing Communications, Advertising, and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Pricing Strategies

Your Career in Marketing

Developing an Effective Marketing Plan

Financial Analysis in Marketing

Filters