Question 1

One of the main objectives of the interior décor of a store is to induce shoppers to buy.

Accepted Answer

A) True 
 B)False

Question 2

_____ are shopping centers that house only off-price retailers.

Accepted Answer

A)  Warehouse clubs 
B)  Supercenters 
C)  Regional shopping centers 
D)  Outlet malls 
A)  Warehouse clubs 
B)  Supercenters 
C)  Regional shopping centers 
D)  Outlet malls

Question 3

Which of the following statements is true of warehouse retailers?

Accepted Answer

A)  They incur high operation costs because of the wide range of services they offer. 
B)  They offer more services than department stores in return for higher priced goods. 
C)  They send direct mail to their customers and sell the advertised goods from showrooms that display samples. 
D)  They offer huge selection at lower prices in single product lines. 
A)  They incur high operation costs because of the wide range of services they offer. 
B)  They offer more services than department stores in return for higher priced goods. 
C)  They send direct mail to their customers and sell the advertised goods from showrooms that display samples. 
D)  They offer huge selection at lower prices in single product lines.

Question 4

The pricing strategies seldom influence consumer perceptions of a retailer.

Accepted Answer

A) True 
 B)False

Question 5

A _____ is an agent wholesaling intermediary that does not take title to or possession of goods in the course of its primary function,which is to bring together buyers and sellers.

Accepted Answer

A)  truck jobber 
B)  broker 
C)  mass merchandiser 
D)  drop shipper 
A)  truck jobber 
B)  broker 
C)  mass merchandiser 
D)  drop shipper

Question 6

Vending machines are classified as a form of automatic merchandising.

Accepted Answer

A) True 
 B)False

Question 7

Retail outlets are the contact points between the channel members and ultimate consumers.

Accepted Answer

A) True 
 B)False

Question 8

_____ is a retailing practice of combining dissimilar product lines to boost sales volume.

Accepted Answer

A) stock-keeping unit (SKU) 
B) markup 
C) markdown 
D) retail convergence 
E) scrambled merchandising
F)atmospherics
G)broker
H)general merchandise retailer
I)category killer
J)rack jobber
K)supercenter
L)auction house
M)specialty store
N)retailers
O)mass merchandiser
P)truck jobber
Q)direct marketing
R)drop shipper
S)planned shopping center
T)wheel of retailing 
A) stock-keeping unit (SKU) 
B) markup 
C) markdown 
D) retail convergence 
E) scrambled merchandising
F)atmospherics
G)broker
H)general merchandise retailer
I)category killer
J)rack jobber
K)supercenter
L)auction house
M)specialty store
N)retailers
O)mass merchandiser
P)truck jobber
Q)direct marketing
R)drop shipper
S)planned shopping center
T)wheel of retailing

Question 9

If merchandise selection changes frequently to follow fashion trends,advertising is typically used to promote current styles effectively.

Accepted Answer

A) True 
 B)False

Question 10

The response rates for direct-mail marketing are measurable and higher compared to other types of advertising.

Accepted Answer

A) True 
 B)False

Question 11

Which of the following is most likely to be an example of a mass merchandiser?

Accepted Answer

A)  A trade fair owner 
B)  A catalog retailer 
C)  A rack jobber 
D)  A convenience retailer 
A)  A trade fair owner 
B)  A catalog retailer 
C)  A rack jobber 
D)  A convenience retailer

Question 12

What types of utility are created by wholesaling intermediaries when they make a product available at a convenient location at the moment it is needed by the customer?

Accepted Answer

A)  Possession and location 
B)  Ownership and form 
C)  Place and time 
D)  Time and possession 
A)  Possession and location 
B)  Ownership and form 
C)  Place and time 
D)  Time and possession

Question 13

_____ are increasingly taking on the role of channel captain within many distribution networks.

Accepted Answer

A)  Manufacturers 
B)  Large-scale retailers 
C)  Consumers 
D)  Suppliers 
A)  Manufacturers 
B)  Large-scale retailers 
C)  Consumers 
D)  Suppliers

Question 14

Nordstrom carefully combines defined product lines and services in an attempt to convince consumers to expend considerable effort shopping at their stores.Nordstrom can be regarded as a specialty retailer.

Accepted Answer

A) True 
 B)False

Question 15

Direct-mail marketing relies heavily on database technology to manage lists of names and segment them according to the objectives of the promotional campaign.

Accepted Answer

A) True 
 B)False

Question 16

Sales offices carry inventory and process orders for customers from available stock.

Accepted Answer

A) True 
 B)False

Question 17

In the context of independent wholesaling intermediaries,which of the following statements is true regarding agents and brokers?

Accepted Answer

A)  They provide a production facility to a manufacturer on rent. 
B)  They help a manufacturer in designing a new product. 
C)  They never take title of the goods that they handle. 
D)  They buy products from a truck jobber and sell it through the orders placed on the Internet. 
A)  They provide a production facility to a manufacturer on rent. 
B)  They help a manufacturer in designing a new product. 
C)  They never take title of the goods that they handle. 
D)  They buy products from a truck jobber and sell it through the orders placed on the Internet.

Question 18

Beauty consultants at cosmetics counters in department stores often give customers makeovers.In addition to the makeup,the consultants discuss skin care products to improve skin texture so the makeup looks better.This type of interaction is called suggestion selling.

Accepted Answer

A) True 
 B)False

Question 19

Markups are determined partly on the basis of marketers' judgments of the amounts that consumers will pay for a product.

Accepted Answer

A) True 
 B)False

Question 20

Infomercials are a form of telemarketing.

Accepted Answer

A) True 
 B)False

Exam 15: Retailers, Wholesalers, and Direct Marketers

One of the main objectives of the interior décor of a store is to induce shoppers to buy.

_____ are shopping centers that house only off-price retailers.

Which of the following statements is true of warehouse retailers?

The pricing strategies seldom influence consumer perceptions of a retailer.

A _____ is an agent wholesaling intermediary that does not take title to or possession of goods in the course of its primary function,which is to bring together buyers and sellers.

Vending machines are classified as a form of automatic merchandising.

Retail outlets are the contact points between the channel members and ultimate consumers.

_____ is a retailing practice of combining dissimilar product lines to boost sales volume.

If merchandise selection changes frequently to follow fashion trends,advertising is typically used to promote current styles effectively.

The response rates for direct-mail marketing are measurable and higher compared to other types of advertising.

Which of the following is most likely to be an example of a mass merchandiser?

What types of utility are created by wholesaling intermediaries when they make a product available at a convenient location at the moment it is needed by the customer?

_____ are increasingly taking on the role of channel captain within many distribution networks.

Nordstrom carefully combines defined product lines and services in an attempt to convince consumers to expend considerable effort shopping at their stores.Nordstrom can be regarded as a specialty retailer.

Direct-mail marketing relies heavily on database technology to manage lists of names and segment them according to the objectives of the promotional campaign.

Sales offices carry inventory and process orders for customers from available stock.

In the context of independent wholesaling intermediaries,which of the following statements is true regarding agents and brokers?

Beauty consultants at cosmetics counters in department stores often give customers makeovers.In addition to the makeup,the consultants discuss skin care products to improve skin texture so the makeup looks better.This type of interaction is called suggestion selling.

Markups are determined partly on the basis of marketers' judgments of the amounts that consumers will pay for a product.

Infomercials are a form of telemarketing.

Marketing: The Art and Science of Satisfying Customers

Strategic Planning in Contemporary Marketing

The Marketing Environment, Ethics, and Social Responsibility

Social Media: Living in the Connected World

E-Business: Managing the Customer Experience

Consumer Behavior

Business-to-Business (B2B)Marketing

Global Marketing

Market Segmentation, Targeting, and Positioning

Marketing Research and Sales Forecasting

Relationship Marketing and Customer Relationship Management (CRM)

Product and Service Strategies

Developing and Managing Brand and Product Categories

Marketing Channels and Supply Chain Management

Integrated Marketing Communications, Advertising, and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Pricing Strategies

Your Career in Marketing

Developing an Effective Marketing Plan

Financial Analysis in Marketing

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