Exam 8: Global Marketing

Foreign marketers regard America as an inviting target because of its large population and high levels of discretionary income.

A(n)_____ is the price of one nation's currency in terms of another nation's currency.

What is foreign licensing? What advantages does it offer over exporting and direct investment?

A(n)_____ buys products from domestic producers and resells them abroad.

An export trading company provides the first-time exporter with expertise in locating foreign buyers and ensuring that its goods meet local labeling and testing laws.

Use of straight extension strategy as part of global marketing strategy permits economies of scale in production and marketing.

In the 1800s,more than 90 percent of Americans worked in _____ industry.

A strategy for going global through contractual agreements in which the production of goods or services is assigned to local companies is termed as _____.

The three basic strategies for entering foreign markets are import/export,contractual agreements,and international direct investment.

A(n)_____ is an internationally recognized standard that ensures that a company's goods,services,and operations meet established quality levels.

When a firm uses a standardized marketing mix with minimal modifications in all of its domestic and foreign markets,it is known as a _____ marketing strategy.

Which of the following internationally recognized standards sets requirements for operations that minimize harm to the environment?

Modifying the control panel of a washing machine to accommodate for those cultures that read from right to left would be considered a form of product invention.

The agreements that set terms for various aspects of commercial relations with other countries such as the right to conduct business in the treaty partner's domestic market are called _____.

The _____ is an organization that makes binding decisions in mediating disputes,and reducing trade barriers.

The labor conditions in a country are part of its political environment.

A simple and inexpensive way for first-time exporters to reach foreign customers is to sell their products to an export trading company.

Franchising is a low risk way to enter a foreign market as it offers a proven concept.

The United States leads the world in retailing and service exports.

Alumna,a ceramics manufacturing company in Denmark is trying to market its products in Bulgaria.The company has assigned the production of its goods to a local company in Bulgaria to take advantage of the low labor costs and also to avoid the import duties on the products.In this case,the strategy used by Alumna for entering foreign markets is an example of _____.