Question 1

Countertrading can be utilized by a country as a way to control its balance-of-trade problems.

Accepted Answer

A) True 
 B)False

Question 2

Many of the eastern European currencies are considered as soft currencies as:

Accepted Answer

A)  they do not depreciate against other currencies. 
B)  they cannot be readily converted into euros or dollars. 
C)  they provide long-term stability in terms of its purchasing power. 
D)  they serve as a reliable store of value. 
A)  they do not depreciate against other currencies. 
B)  they cannot be readily converted into euros or dollars. 
C)  they provide long-term stability in terms of its purchasing power. 
D)  they serve as a reliable store of value.

Question 3

What is international direct investment? What are the different forms of direct investment?

Accepted Answer

International direct investment is a str

Question 4

What are the different ways to achieve multinational economic integration? Why are some nations not keen on entering into free trade?

Accepted Answer

Multinational economic integration can b

Question 5

The recently ratified Treaty of Lisbon enables the EU to enter into international agreements as a political entity.

Accepted Answer

A) True 
 B)False

Question 6

The fluctuation in exchange rates results in:

Accepted Answer

A)  a country employing additional tariffs and quotas on imports to manage fluctuations. 
B)  a nation's currency becoming more or less valuable compared with those of other nations. 
C)  the possibility of an economy reaching short-run equilibrium at levels below or above full employment. 
D)  a relatively rapid economic growth and periods of relative stagnation or decline. 
A)  a country employing additional tariffs and quotas on imports to manage fluctuations. 
B)  a nation's currency becoming more or less valuable compared with those of other nations. 
C)  the possibility of an economy reaching short-run equilibrium at levels below or above full employment. 
D)  a relatively rapid economic growth and periods of relative stagnation or decline.

Question 7

A company that changes its product's package size,price,and promotional message to meet the local market's taste is using a straight extension marketing strategy.

Accepted Answer

A) True 
 B)False

Question 8

Differentiate between a global marketing strategy and a multidomestic marketing strategy.Give examples for each.

Accepted Answer

A global marketing strategy defines a st

Question 9

A customs union seeks to reconcile all government regulations affecting trade.

Accepted Answer

A) True 
 B)False

Question 10

_____ are trade barriers designed to raise the retail price of an imported product to match or exceed that of a similar domestic product.

Accepted Answer

A)  Subsidies 
B)  Revenue tariffs 
C)  Protective tariffs 
D)  Import quotas 
A)  Subsidies 
B)  Revenue tariffs 
C)  Protective tariffs 
D)  Import quotas

Question 11

Which of the following firms is ranked as the world's largest marketer in terms of annual sales?

Accepted Answer

A)  General Electric 
B)  ExxonMobil 
C)  Royal Dutch Shell 
D)  Microsoft 
A)  General Electric 
B)  ExxonMobil 
C)  Royal Dutch Shell 
D)  Microsoft

Question 12

Little Princess,a California based company,is a creator of dolls and other toys for girls.The company is mainly involved in designing new toys and developing their prototypes.It has signed an agreement with some local toy manufacturers in Europe and North America to manufacture and distribute their toys in the local markets.These contracts are for a specified time period and permit the foreign marketer to distribute goods in a specified geographic area.Which of the following strategies is being used by Little Princess to enter foreign markets?

Accepted Answer

A)  Exporting 
B)  Direct Investment 
C)  Foreign licensing 
D)  Sole sourcing 
A)  Exporting 
B)  Direct Investment 
C)  Foreign licensing 
D)  Sole sourcing

Question 13

Technology presents challenges for global marketers that extend beyond the Internet and other telecommunications innovations.A major technological issue involving food marketers is _____.

Accepted Answer

A)  value engineering 
B)  reverse engineering 
C)  genetic reengineering 
D)  business process reengineering 
A)  value engineering 
B)  reverse engineering 
C)  genetic reengineering 
D)  business process reengineering

Question 14

A(n)_____ is a contractual agreement in which a wholesaler or retailer agrees to meet the operational requirements of a manufacturer.

Accepted Answer

A) exporting 
B) WTO 
C) infrastructure 
D) exchange rate 
E) tariff
F)import quota
G)dumping
H)ISO certification
I)foreign licensing
J)multinational corporation
K)global marketing strategy
L)multidomestic marketing strategy
M)countertrade
N)related party trade
O)exchange control
P)customs union
Q)CAFTA-DR
R)importer
S)embargo
T)franchise 
A) exporting 
B) WTO 
C) infrastructure 
D) exchange rate 
E) tariff
F)import quota
G)dumping
H)ISO certification
I)foreign licensing
J)multinational corporation
K)global marketing strategy
L)multidomestic marketing strategy
M)countertrade
N)related party trade
O)exchange control
P)customs union
Q)CAFTA-DR
R)importer
S)embargo
T)franchise

Question 15

Globalization helps firms to gain benefits such as new insights into consumer behavior and alternative distribution strategies.

Accepted Answer

A) True 
 B)False

Question 16

The goal of the EU,a multinational economic community is to:

Accepted Answer

A)  liberalize the world financial services, telecommunications, and maritime markets. 
B)  help American workers, farmers, and small businesses thrive and grow. 
C)  remove all barriers to free trade among its members, and standardization of currencies and regulations. 
D)  extend free trade benefits to most nations around the world. 
A)  liberalize the world financial services, telecommunications, and maritime markets. 
B)  help American workers, farmers, and small businesses thrive and grow. 
C)  remove all barriers to free trade among its members, and standardization of currencies and regulations. 
D)  extend free trade benefits to most nations around the world.

Question 17

Discuss the NAFTA,CAFTA-DR,and FTAA.

Accepted Answer

The two main trade agreements in the Wes

Question 18

Licensing is advantageous compared to exporting as it provides access to local partner's distribution channels and also protection from legal barriers.

Accepted Answer

A) True 
 B)False

Question 19

The General Agreement on Tariffs and Trade included services under international trading rules.

Accepted Answer

A) True 
 B)False

Question 20

Revenue tariffs are usually higher than protective tariffs.

Accepted Answer

A) True 
 B)False

Exam 8: Global Marketing

Countertrading can be utilized by a country as a way to control its balance-of-trade problems.

Many of the eastern European currencies are considered as soft currencies as:

What is international direct investment? What are the different forms of direct investment?

What are the different ways to achieve multinational economic integration? Why are some nations not keen on entering into free trade?

The recently ratified Treaty of Lisbon enables the EU to enter into international agreements as a political entity.

The fluctuation in exchange rates results in:

A company that changes its product's package size,price,and promotional message to meet the local market's taste is using a straight extension marketing strategy.

Differentiate between a global marketing strategy and a multidomestic marketing strategy.Give examples for each.

A customs union seeks to reconcile all government regulations affecting trade.

_____ are trade barriers designed to raise the retail price of an imported product to match or exceed that of a similar domestic product.

Which of the following firms is ranked as the world's largest marketer in terms of annual sales?

Technology presents challenges for global marketers that extend beyond the Internet and other telecommunications innovations.A major technological issue involving food marketers is _____.

A(n)_____ is a contractual agreement in which a wholesaler or retailer agrees to meet the operational requirements of a manufacturer.

Globalization helps firms to gain benefits such as new insights into consumer behavior and alternative distribution strategies.

The goal of the EU,a multinational economic community is to:

Discuss the NAFTA,CAFTA-DR,and FTAA.

Licensing is advantageous compared to exporting as it provides access to local partner's distribution channels and also protection from legal barriers.

The General Agreement on Tariffs and Trade included services under international trading rules.

Revenue tariffs are usually higher than protective tariffs.

Marketing: The Art and Science of Satisfying Customers

Strategic Planning in Contemporary Marketing

The Marketing Environment, Ethics, and Social Responsibility

Social Media: Living in the Connected World

E-Business: Managing the Customer Experience

Consumer Behavior

Business-to-Business (B2B)Marketing

Market Segmentation, Targeting, and Positioning

Marketing Research and Sales Forecasting

Relationship Marketing and Customer Relationship Management (CRM)

Product and Service Strategies

Developing and Managing Brand and Product Categories

Marketing Channels and Supply Chain Management

Retailers, Wholesalers, and Direct Marketers

Integrated Marketing Communications, Advertising, and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Pricing Strategies

Your Career in Marketing

Developing an Effective Marketing Plan

Financial Analysis in Marketing

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