Question 1

How has the economy in the United States changed in the recent years?

Accepted Answer

The United States has seen great shifts

Question 2

Which of the following international market entry strategies is most likely to offer a competitive advantage to the firms and is characterized by high levels of involvement and high risk potential?

Accepted Answer

A)  Franchising 
B)  Sole sourcing 
C)  Foreign licensing 
D)  International direct investment 
A)  Franchising 
B)  Sole sourcing 
C)  Foreign licensing 
D)  International direct investment

Question 3

Nearly 90 percent of Americans today work in the service sector.

Accepted Answer

A) True 
 B)False

Question 4

What are the different product and promotion strategies that can be used by global marketers?

Accepted Answer

Global marketers can choose one of the f

Question 5

The tax levied on imported goods is called a(n)_____.

Accepted Answer

A) exporting 
B) WTO 
C) infrastructure 
D) exchange rate 
E) tariff
F)import quota
G)dumping
H)ISO certification
I)foreign licensing
J)multinational corporation
K)global marketing strategy
L)multidomestic marketing strategy
M)countertrade
N)related party trade
O)exchange control
P)customs union
Q)CAFTA-DR
R)importer
S)embargo
T)franchise 
A) exporting 
B) WTO 
C) infrastructure 
D) exchange rate 
E) tariff
F)import quota
G)dumping
H)ISO certification
I)foreign licensing
J)multinational corporation
K)global marketing strategy
L)multidomestic marketing strategy
M)countertrade
N)related party trade
O)exchange control
P)customs union
Q)CAFTA-DR
R)importer
S)embargo
T)franchise

Question 6

_____ is a form of exporting whereby goods and services are bartered rather than sold for cash.

Accepted Answer

A) exporting 
B) WTO 
C) infrastructure 
D) exchange rate 
E) tariff
F)import quota
G)dumping
H)ISO certification
I)foreign licensing
J)multinational corporation
K)global marketing strategy
L)multidomestic marketing strategy
M)countertrade
N)related party trade
O)exchange control
P)customs union
Q)CAFTA-DR
R)importer
S)embargo
T)franchise 
A) exporting 
B) WTO 
C) infrastructure 
D) exchange rate 
E) tariff
F)import quota
G)dumping
H)ISO certification
I)foreign licensing
J)multinational corporation
K)global marketing strategy
L)multidomestic marketing strategy
M)countertrade
N)related party trade
O)exchange control
P)customs union
Q)CAFTA-DR
R)importer
S)embargo
T)franchise

Question 7

Quotas on imports and export subsidies are different forms of tariffs.

Accepted Answer

A) True 
 B)False

Question 8

_____ is an agreement that grants foreign marketers the right to distribute a firm's merchandise,or to use its trademark,patent,or process in a specified geographic area.

Accepted Answer

A) exporting 
B) WTO 
C) infrastructure 
D) exchange rate 
E) tariff
F)import quota
G)dumping
H)ISO certification
I)foreign licensing
J)multinational corporation
K)global marketing strategy
L)multidomestic marketing strategy
M)countertrade
N)related party trade
O)exchange control
P)customs union
Q)CAFTA-DR
R)importer
S)embargo
T)franchise 
A) exporting 
B) WTO 
C) infrastructure 
D) exchange rate 
E) tariff
F)import quota
G)dumping
H)ISO certification
I)foreign licensing
J)multinational corporation
K)global marketing strategy
L)multidomestic marketing strategy
M)countertrade
N)related party trade
O)exchange control
P)customs union
Q)CAFTA-DR
R)importer
S)embargo
T)franchise

Question 9

Which of the following methods is most likely to counter for the negative effects of dumping?

Accepted Answer

A)  Controlling access to foreign currencies 
B)  Imposing protective tariffs 
C)  Imposing excise duty 
D)  Appealing to the BIS 
A)  Controlling access to foreign currencies 
B)  Imposing protective tariffs 
C)  Imposing excise duty 
D)  Appealing to the BIS

Question 10

D.J.International,a firm based in North America,is a leader in international sales and exports.The company is not directly involved in the purchase and selling of goods,but helps firms find customers for their products in global markets.It also helps the companies handle all the legal formalities in foreign markets and provides guidance regarding the local labeling and testing laws.D.J.International can be regarded as a(n):

Accepted Answer

A)  export-management company. 
B)  export-trading company. 
C)  franchisee. 
D)  subcontractor. 
A)  export-management company. 
B)  export-trading company. 
C)  franchisee. 
D)  subcontractor.

Question 11

Multinationals often employ huge foreign workforces relative to their American staffs.

Accepted Answer

A) True 
 B)False

Question 12

_____ is the most frequently spoken language in the world.

Accepted Answer

A)  English 
B)  Spanish 
C)  Mandarin 
D)  Hindi 
A)  English 
B)  Spanish 
C)  Mandarin 
D)  Hindi

Question 13

List out the factors that make United States an attractive target for foreign markets.

Accepted Answer

The various factors that make United Sta

Question 14

A successful implementation of a straight extension strategy creates universal recognition of a product for consumers from country to country.

Accepted Answer

A) True 
 B)False

Question 15

Walmart is the world's largest private employer and the largest retailer.

Accepted Answer

A) True 
 B)False

Question 16

A nation's basic system of transportation networks,communication systems,and energy facilities form a part of its _____ environment.

Accepted Answer

A)  social 
B)  political 
C)  legal 
D)  economic 
A)  social 
B)  political 
C)  legal 
D)  economic

Question 17

In a countertrade,products of one country are exchanged for products of another instead of cash.

Accepted Answer

A) True 
 B)False

Question 18

A multinational corporation is a firm with significant operations and marketing activities outside its home country.

Accepted Answer

A) True 
 B)False

Question 19

Some of the largest direct investments by foreign companies in the United States have occurred in the automobile industry.

Accepted Answer

A) True 
 B)False

Question 20

The term "exchange rate" refers to the price of one nation's currency in terms of another country's currency.

Accepted Answer

A) True 
 B)False

Exam 8: Global Marketing

How has the economy in the United States changed in the recent years?

Which of the following international market entry strategies is most likely to offer a competitive advantage to the firms and is characterized by high levels of involvement and high risk potential?

Nearly 90 percent of Americans today work in the service sector.

What are the different product and promotion strategies that can be used by global marketers?

The tax levied on imported goods is called a(n)_____.

_____ is a form of exporting whereby goods and services are bartered rather than sold for cash.

Quotas on imports and export subsidies are different forms of tariffs.

_____ is an agreement that grants foreign marketers the right to distribute a firm's merchandise,or to use its trademark,patent,or process in a specified geographic area.

Which of the following methods is most likely to counter for the negative effects of dumping?

Multinationals often employ huge foreign workforces relative to their American staffs.

_____ is the most frequently spoken language in the world.

List out the factors that make United States an attractive target for foreign markets.

A successful implementation of a straight extension strategy creates universal recognition of a product for consumers from country to country.

Walmart is the world's largest private employer and the largest retailer.

A nation's basic system of transportation networks,communication systems,and energy facilities form a part of its _____ environment.

In a countertrade,products of one country are exchanged for products of another instead of cash.

A multinational corporation is a firm with significant operations and marketing activities outside its home country.

Some of the largest direct investments by foreign companies in the United States have occurred in the automobile industry.

The term "exchange rate" refers to the price of one nation's currency in terms of another country's currency.

Marketing: The Art and Science of Satisfying Customers

Strategic Planning in Contemporary Marketing

The Marketing Environment, Ethics, and Social Responsibility

Social Media: Living in the Connected World

E-Business: Managing the Customer Experience

Consumer Behavior

Business-to-Business (B2B)Marketing

Market Segmentation, Targeting, and Positioning

Marketing Research and Sales Forecasting

Relationship Marketing and Customer Relationship Management (CRM)

Product and Service Strategies

Developing and Managing Brand and Product Categories

Marketing Channels and Supply Chain Management

Retailers, Wholesalers, and Direct Marketers

Integrated Marketing Communications, Advertising, and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Pricing Strategies

Your Career in Marketing

Developing an Effective Marketing Plan

Financial Analysis in Marketing

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