Question 1

Nations with low per-capita incomes are usually good markets for:

Accepted Answer

A)  automobiles and electronics. 
B)  expensive industrial machinery. 
C)  agricultural hand tools. 
D)  luxury goods. 
A)  automobiles and electronics. 
B)  expensive industrial machinery. 
C)  agricultural hand tools. 
D)  luxury goods.

Question 2

The World Trade Organization oversees GATT agreements,serves as a forum for trade negotiations,and mediates trade disputes.

Accepted Answer

A) True 
 B)False

Question 3

A major drawback to a global marketing strategy is its high cost of implementation.

Accepted Answer

A) True 
 B)False

Question 4

A nation's basic system of transportation networks,communications systems,and energy facilities is known as its _____.

Accepted Answer

A) exporting 
B) WTO 
C) infrastructure 
D) exchange rate 
E) tariff
F)import quota
G)dumping
H)ISO certification
I)foreign licensing
J)multinational corporation
K)global marketing strategy
L)multidomestic marketing strategy
M)countertrade
N)related party trade
O)exchange control
P)customs union
Q)CAFTA-DR
R)importer
S)embargo
T)franchise 
A) exporting 
B) WTO 
C) infrastructure 
D) exchange rate 
E) tariff
F)import quota
G)dumping
H)ISO certification
I)foreign licensing
J)multinational corporation
K)global marketing strategy
L)multidomestic marketing strategy
M)countertrade
N)related party trade
O)exchange control
P)customs union
Q)CAFTA-DR
R)importer
S)embargo
T)franchise

Question 5

Global marketing is rapidly becoming a necessity for most U.S.companies.

Accepted Answer

A) True 
 B)False

Question 6

Exchange control regulates international trade by controlling access to foreign currencies.

Accepted Answer

A) True 
 B)False

Question 7

The Republic of Eastern Africa imposes a duty on imported goods to pay for government expenditure.This is best described as a(n)_____.

Accepted Answer

A)  protective tariff 
B)  revenue tariff 
C)  import quota 
D)  subsidy 
A)  protective tariff 
B)  revenue tariff 
C)  import quota 
D)  subsidy

Question 8

A standardized marketing mix with minimal modifications that a firm uses in all of its domestic and foreign markets is called a(n)_____.

Accepted Answer

A) exporting 
B) WTO 
C) infrastructure 
D) exchange rate 
E) tariff
F)import quota
G)dumping
H)ISO certification
I)foreign licensing
J)multinational corporation
K)global marketing strategy
L)multidomestic marketing strategy
M)countertrade
N)related party trade
O)exchange control
P)customs union
Q)CAFTA-DR
R)importer
S)embargo
T)franchise 
A) exporting 
B) WTO 
C) infrastructure 
D) exchange rate 
E) tariff
F)import quota
G)dumping
H)ISO certification
I)foreign licensing
J)multinational corporation
K)global marketing strategy
L)multidomestic marketing strategy
M)countertrade
N)related party trade
O)exchange control
P)customs union
Q)CAFTA-DR
R)importer
S)embargo
T)franchise

Question 9

What is a franchise? What advantages does this strategy offer to international marketers?

Accepted Answer

A franchise is a contractual agreement i

Question 10

Contractual agreements are less flexible compared to exporting strategies.

Accepted Answer

A) True 
 B)False

Question 11

What is the European Union? What are its goals?

Accepted Answer

The European Union (EU)is a customs unio

Question 12

A(n)_____ is a trade restriction that limits the number of goods that can enter a country for resale.

Accepted Answer

A) exporting 
B) WTO 
C) infrastructure 
D) exchange rate 
E) tariff
F)import quota
G)dumping
H)ISO certification
I)foreign licensing
J)multinational corporation
K)global marketing strategy
L)multidomestic marketing strategy
M)countertrade
N)related party trade
O)exchange control
P)customs union
Q)CAFTA-DR
R)importer
S)embargo
T)franchise 
A) exporting 
B) WTO 
C) infrastructure 
D) exchange rate 
E) tariff
F)import quota
G)dumping
H)ISO certification
I)foreign licensing
J)multinational corporation
K)global marketing strategy
L)multidomestic marketing strategy
M)countertrade
N)related party trade
O)exchange control
P)customs union
Q)CAFTA-DR
R)importer
S)embargo
T)franchise

Question 13

The practice of selling a product in a foreign market at a price lower than what it receives in the producer's domestic market is known as _____.

Accepted Answer

A) exporting 
B) WTO 
C) infrastructure 
D) exchange rate 
E) tariff
F)import quota
G)dumping
H)ISO certification
I)foreign licensing
J)multinational corporation
K)global marketing strategy
L)multidomestic marketing strategy
M)countertrade
N)related party trade
O)exchange control
P)customs union
Q)CAFTA-DR
R)importer
S)embargo
T)franchise 
A) exporting 
B) WTO 
C) infrastructure 
D) exchange rate 
E) tariff
F)import quota
G)dumping
H)ISO certification
I)foreign licensing
J)multinational corporation
K)global marketing strategy
L)multidomestic marketing strategy
M)countertrade
N)related party trade
O)exchange control
P)customs union
Q)CAFTA-DR
R)importer
S)embargo
T)franchise

Question 14

Subcontracting with a local company provides protection from import duties.

Accepted Answer

A) True 
 B)False

Question 15

Nearly four of every five dollars in the United State's gross domestic product comes from services such as banking,entertainment,business and technical services,retailing,and communications.

Accepted Answer

A) True 
 B)False

Question 16

A(n)_____ establishes a free-trade area plus a uniform tariff for trade with nonmember nations.

Accepted Answer

A) exporting 
B) WTO 
C) infrastructure 
D) exchange rate 
E) tariff
F)import quota
G)dumping
H)ISO certification
I)foreign licensing
J)multinational corporation
K)global marketing strategy
L)multidomestic marketing strategy
M)countertrade
N)related party trade
O)exchange control
P)customs union
Q)CAFTA-DR
R)importer
S)embargo
T)franchise 
A) exporting 
B) WTO 
C) infrastructure 
D) exchange rate 
E) tariff
F)import quota
G)dumping
H)ISO certification
I)foreign licensing
J)multinational corporation
K)global marketing strategy
L)multidomestic marketing strategy
M)countertrade
N)related party trade
O)exchange control
P)customs union
Q)CAFTA-DR
R)importer
S)embargo
T)franchise

Question 17

What is exporting? List out the various alternatives available for the first-time exporters to enter foreign markets.

Accepted Answer

Exporting is a basic form of global mark

Question 18

Discuss the ISO certification.

Accepted Answer

The International Organization for Stand

Question 19

U.S.imports mainly include crude oil,computers,consumer electronics and passenger cars.

Accepted Answer

A) True 
 B)False

Question 20

The WTO makes binding decisions in mediating disputes and reduces trade barriers.

Accepted Answer

A) True 
 B)False

Exam 8: Global Marketing

Nations with low per-capita incomes are usually good markets for:

The World Trade Organization oversees GATT agreements,serves as a forum for trade negotiations,and mediates trade disputes.

A major drawback to a global marketing strategy is its high cost of implementation.

A nation's basic system of transportation networks,communications systems,and energy facilities is known as its _____.

Global marketing is rapidly becoming a necessity for most U.S.companies.

Exchange control regulates international trade by controlling access to foreign currencies.

The Republic of Eastern Africa imposes a duty on imported goods to pay for government expenditure.This is best described as a(n)_____.

A standardized marketing mix with minimal modifications that a firm uses in all of its domestic and foreign markets is called a(n)_____.

What is a franchise? What advantages does this strategy offer to international marketers?

Contractual agreements are less flexible compared to exporting strategies.

What is the European Union? What are its goals?

A(n)_____ is a trade restriction that limits the number of goods that can enter a country for resale.

The practice of selling a product in a foreign market at a price lower than what it receives in the producer's domestic market is known as _____.

Subcontracting with a local company provides protection from import duties.

Nearly four of every five dollars in the United State's gross domestic product comes from services such as banking,entertainment,business and technical services,retailing,and communications.

A(n)_____ establishes a free-trade area plus a uniform tariff for trade with nonmember nations.

What is exporting? List out the various alternatives available for the first-time exporters to enter foreign markets.

Discuss the ISO certification.

U.S.imports mainly include crude oil,computers,consumer electronics and passenger cars.

The WTO makes binding decisions in mediating disputes and reduces trade barriers.

Marketing: The Art and Science of Satisfying Customers

Strategic Planning in Contemporary Marketing

The Marketing Environment, Ethics, and Social Responsibility

Social Media: Living in the Connected World

E-Business: Managing the Customer Experience

Consumer Behavior

Business-to-Business (B2B)Marketing

Market Segmentation, Targeting, and Positioning

Marketing Research and Sales Forecasting

Relationship Marketing and Customer Relationship Management (CRM)

Product and Service Strategies

Developing and Managing Brand and Product Categories

Marketing Channels and Supply Chain Management

Retailers, Wholesalers, and Direct Marketers

Integrated Marketing Communications, Advertising, and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Pricing Strategies

Your Career in Marketing

Developing an Effective Marketing Plan

Financial Analysis in Marketing

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