Exam 7: Decision Making and Creativity

A marketing specialist needed to find a new way of marketing the company's main product to clients.While watching a movie one evening,the marketing specialist saw a scene that gave her inspiration for a new marketing plan.According to the creative process model,the stage in this creative process after inspiration is:

Describe the rational choice paradigm of decision making.

The natural tendency for people to be influenced by an initial anchor point such that they do not sufficiently move away from that point as new information is provided refers to:

A potentially useful creative practice is to list different dimensions of a system and the elements of each dimension,then think through the potential commercial usefulness of each combination.

People who are creative thinkers:

As director of new projects,you have just learned that cash flow problems have forced your organization to cut back product-development activities.This means that two of the eight projects currently being developed must be terminated,along with the employees working on those projects (about 25 per cent of employees in your unit).You have a good knowledge of these projects as well as the performance and seniority of employees who work in your unit.While some projects clearly have a high chance of success,the long-term potential of a couple of them is unknown.Identify the best level of employee involvement in this situation and describe three factors (contingencies)that support this level of involvement.

A committee of employees developed a process whereby they would choose a new office-cleaning firm from the six companies that tendered proposals for the contract.The process involved carefully assessing each firm on the four factors that were most important (e.g.cost),weighting the importance of each factor and then choosing the firm with the highest score.This decision-making activity potentially minimizes problems with:

For the past 2,500 years,scholars in most western countries have mainly followed the ____________ model of decision making.

In the creative process,insight:

Systematic evaluation of alternatives helps to increase the use of implicit favourites and satisficing in the decision process.

People are creative because they work in creative environments,not because of any differences in their ability or personality.

Which of the following decision-making activities tends to make the most use of tacit knowledge?

Creative Finance Ltd wants to introduce practices that would enhance creativity among employees in solving some of the financial institution's ongoing work process problems.Describe three types of activities that encourage creativity,including a specific example of what might be done in each practice.

Organizations can improve creativity by:

Which of the following would be considered employee involvement?

Which of the following questions is NOT explicitly considered in the contingencies of employee involvement?

The concept of bounded rationality holds that:

What do impromptu storytelling,morphological analysis,and artwork have in common?

After choosing among several computer server systems,the Director of Information Systems feels very positive about the choice made.However,some of this optimism is due to the fact that the Director forgot about some of the limitations of the chosen system and unconsciously downplays the importance of the positive features of the rejected systems.The Director of Information Systems is engaging in:

Creativity is related to both the characteristics of creative people and the situation in which they work.