Exam 5: E-Business: Managing the Customer Experience

A(n)_____ is a secure network used for e-marketing and accessible through the firm's website by external customers,suppliers,or other authorized users.

The first step to be taken in developing a Web presence for a company is to determine the domain name for the website.

_____is an arrangement by which a marketer pays a fee to have his or her firm's website or ads pop up after a computer user enters a key word or words into a search engine.

Cookies and spyware are software used for protecting a website by encrypting it.

Electronic signatures are used to enter into legal contract policies online.

Majority of e-marketing activities are business-to-consumer transactions.

How does the measure of effectiveness of a website differ with type of the website?

Companies can improve their positioning on the search list of search engines by paying a particular fee.

_____ is the popular name for junk email.

The strategic process of creating,distributing,promoting,and pricing goods and services to a target market over the Internet or through digital tools is called:

_____ refers to the percentage of visitors to a website who make a purchase.

Describe how companies use the communication function of the Web in their marketing strategies.

Online marketing differs from e-marketing as online marketing encompasses digital technologies that do not involve computers.

China and United States have the most number of Internet users.What is the use of Internet to people in these countries?

A(n)_____ is a software program that allows online shoppers to compare the price of a particular product offered by several online retailers.

A private exchange is a secure website at which a company and its suppliers share all types of data related to e-marketing,from product design through order delivery.

Newsgroups are two-way communication venues,whereas electronic bulletin boards tend to be a one-way method of posting announcements or information.

What is e-procurement? What are its benefits?

Amazon.com maintains a record of each customer's purchases and makes recommendations based on purchase behavior whenever the customer logs in for the next purchase.This is an example of the interactive marketing capability of e-business.

_____ describes the wide range of transactions taking place via Internet applications such as email and virtual shopping carts.