Exam 5: E-Business: Managing the Customer Experience

_____ is the strategic process of creating,distributing,promoting,and pricing goods and services to a target market over the Internet or through digital tools.

Businesses can efficiently collaborate with vendors,partners,and customers through intranets.

_____ involves paying search engines,such as Google,a fee to make sure the company's listing appears toward the top of the search results.

In the early stages of B2B transactions,marketers believed that online trading was limited to only a few types of products.

Some Web pages display counters that measure the number of visits.These counters can also measure the amount of time users spend on those sites.

A(n)_____ is an electronic barrier between a company's internal network and the Internet that limits access into and out of the network.

A retail chain that sells consumer electronics is developing a website in-house to sell its products online.The company has finalized name,appearance,and purpose of the website.The next step in the website development process is to:

When you are welcomed back by your name to a website you've shopped at before and offered products suited specifically to your tastes and budget (based on your past purchase),you are being targeted by:

The conversion rate is a basic measurement of the percentage of visitors to a website who make purchases at the site.

By enabling the coordination of all promotional activities to produce a unified,customer-focused promotional message,e-marketing helps reach consumers through:

A(n)_____ is an online audio or video file that can be downloaded to other digital devices.

The communication function of the Internet can be used by marketers to advance their organizational objectives.

To prevent intrusions,companies install combinations of hardware and software called _____ to keep unauthorized Net users from tapping into private corporate data.

Travel Time is an online travel site that assists customers in booking their holidays.They make advance bookings for the customers,they also notify them about a reduction in air fares immediately so to that it can offer the lowest fare to the customers.It also helps the customers to check the status of their booking online.This type of marketing strategy employed by Travel Time is an example of:

A(n)_____ is an Internet forum that allows users to post and read messages on a specific topic.

The term _____ is used to describe dot-com retailers without traditional stores or catalogs.

E-marketing is an integral component of e-business.

Virtue.com,a women's clothing brand that sells its products online intends to automatically collect data from Internet browsers to track the customer's preferences.These data will help the company to improve its website to provide better search results and also to target its ads well.Which of the following types of software can be used by the company to collect customer information?

_____ is a brief marketing message that appears before expected video content.

List out the various Internet fraud issues that consumers and businesses face in e-marketing.