Question 1

The corporate website of a company is established with an intention to:

Accepted Answer

A)  sell its goods and services directly to the consumers. 
B)  increase the purchase of its products by consumers by engaging them in interactions. 
C)  increase the visibility of the company and promote their offerings. 
D)  provide a transaction gateway for goods and services. 
A)  sell its goods and services directly to the consumers. 
B)  increase the purchase of its products by consumers by engaging them in interactions. 
C)  increase the visibility of the company and promote their offerings. 
D)  provide a transaction gateway for goods and services.

Question 2

Josh is interested in mountain biking and regularly visits a specialized online service that provides information on various topics related to mountain biking.Josh is most likely to be visiting a(n):

Accepted Answer

A)  corporate website. 
B)  podcast. 
C)  electronic bulletin board. 
D)  electronic storefront. 
A)  corporate website. 
B)  podcast. 
C)  electronic bulletin board. 
D)  electronic storefront.

Question 3

Channel conflicts can be defined as conflicts:

Accepted Answer

A)  over revenue sharing between manufacturers and their workers. 
B)  among manufacturers, wholesalers, and retailers. 
C)  among customers and marketers regarding data privacy and information security. 
D)  between marketers and the government over legal issues. 
A)  over revenue sharing between manufacturers and their workers. 
B)  among manufacturers, wholesalers, and retailers. 
C)  among customers and marketers regarding data privacy and information security. 
D)  between marketers and the government over legal issues.

Question 4

SunDay Holidays paid a fee to Google.com to display a link of their website when a user enters a keyword related to holidays or vacations.The link gets displayed on the right side of the search results page.This link is an example of:

Accepted Answer

A)  a sponsored link. 
B)  an organic search. 
C)  a home page. 
D)  a natural search page. 
A)  a sponsored link. 
B)  an organic search. 
C)  a home page. 
D)  a natural search page.

Question 5

The United States has the highest number of Internet users in the World.

Accepted Answer

A) True 
 B)False

Question 6

Bots are programs that aid online consumers in comparison shopping.

Accepted Answer

A) True 
 B)False

Question 7

E-marketing can significantly reduce the costs of reaching a wide audience for small businesses.

Accepted Answer

A) True 
 B)False

Question 8

Which of the following is the most common form of Internet advertising?

Accepted Answer

A)  Preroll video ad 
B)  Pop-up ad 
C)  Search marketing 
D)  Banner ad 
A)  Preroll video ad 
B)  Pop-up ad 
C)  Search marketing 
D)  Banner ad

Question 9

After making content decisions and designing the site,the next step in the process of developing a website is connecting to the Internet by placing the required computer files on a server.

Accepted Answer

A) True 
 B)False

Question 10

Competitive pricing is one of the main reasons for consumers preferring to shop online than from a brick-and-mortar store.

Accepted Answer

A) True 
 B)False

Question 11

Which of the following is true of B2B E-marketing?

Accepted Answer

A)  It cannot be used to provide detailed product descriptions. 
B)  It can help slash order-processing expenses. 
C)  It is a minor part of the e-business activity and typically involves less steps compared to consumer purchases. 
D)  It is not a very attractive option for buying and selling as more errors occur when orders are placed over the Internet. 
A)  It cannot be used to provide detailed product descriptions. 
B)  It can help slash order-processing expenses. 
C)  It is a minor part of the e-business activity and typically involves less steps compared to consumer purchases. 
D)  It is not a very attractive option for buying and selling as more errors occur when orders are placed over the Internet.

Question 12

Simply-Fyde Shopping's website has an online catalog with the details of the products on offer.When customers pick their choices from the list,the items are automatically populated into a(n):

Accepted Answer

A)  online trading database. 
B)  electronic shopping cart. 
C)  point-of-sale system. 
D)  Web browser. 
A)  online trading database. 
B)  electronic shopping cart. 
C)  point-of-sale system. 
D)  Web browser.

Question 13

Big Martin Corporation uses its website to target customers and promote its products.Big Martin is engaged in:

Accepted Answer

A)  integrated marketing. 
B)  Web services. 
C)  e-marketing. 
D)  online trading. 
A)  integrated marketing. 
B)  Web services. 
C)  e-marketing. 
D)  online trading.

Question 14

B2B e-marketing refers to the use of the Internet for business transactions between organizations.

Accepted Answer

A) True 
 B)False

Question 15

_____ are software used by online companies to automatically collect data from Internet browsers in order to track their customers' shopping and viewing habits.

Accepted Answer

A)  JARs 
B)  Cookies 
C)  Embedded systems 
D)  Pop-ups 
A)  JARs 
B)  Cookies 
C)  Embedded systems 
D)  Pop-ups

Question 16

The term e-tailing refers to online retail sales.

Accepted Answer

A) True 
 B)False

Question 17

If consumers search for information about a product online and then buy it from a brick-and-mortar store,it is known as reverse logistics.

Accepted Answer

A) True 
 B)False

Question 18

Web-to-store shoppers are a group of consumers who:

Accepted Answer

A)  purchase an item online after having inquired about it by visiting a store. 
B)  purchase the primary item on the Web and go to the store to buy accessories. 
C)  use the Internet as a tool when shopping at brick-and-mortar retailers. 
D)  promote online purchasing of products. 
A)  purchase an item online after having inquired about it by visiting a store. 
B)  purchase the primary item on the Web and go to the store to buy accessories. 
C)  use the Internet as a tool when shopping at brick-and-mortar retailers. 
D)  promote online purchasing of products.

Question 19

The marketing website of a company differs from its corporate website as the marketing website is established:

Accepted Answer

A)  to increase the visibility of the company and promote its offerings. 
B)  to provide financial information to investors. 
C)  to increase the purchase of products by visitors by engaging them in interactions that will lead to purchase of the product. 
D)  to provide a communication channel for consumers and other interested parties via email, blogs, and online forums. 
A)  to increase the visibility of the company and promote its offerings. 
B)  to provide financial information to investors. 
C)  to increase the purchase of products by visitors by engaging them in interactions that will lead to purchase of the product. 
D)  to provide a communication channel for consumers and other interested parties via email, blogs, and online forums.

Question 20

A firewall is an electronic barrier between a company's internal network and the Internet that limits access into and out of the network.

Accepted Answer

A) True 
 B)False

Exam 5: E-Business: Managing the Customer Experience

The corporate website of a company is established with an intention to:

Josh is interested in mountain biking and regularly visits a specialized online service that provides information on various topics related to mountain biking.Josh is most likely to be visiting a(n):

Channel conflicts can be defined as conflicts:

SunDay Holidays paid a fee to Google.com to display a link of their website when a user enters a keyword related to holidays or vacations.The link gets displayed on the right side of the search results page.This link is an example of:

The United States has the highest number of Internet users in the World.

Bots are programs that aid online consumers in comparison shopping.

E-marketing can significantly reduce the costs of reaching a wide audience for small businesses.

Which of the following is the most common form of Internet advertising?

After making content decisions and designing the site,the next step in the process of developing a website is connecting to the Internet by placing the required computer files on a server.

Competitive pricing is one of the main reasons for consumers preferring to shop online than from a brick-and-mortar store.

Which of the following is true of B2B E-marketing?

Simply-Fyde Shopping's website has an online catalog with the details of the products on offer.When customers pick their choices from the list,the items are automatically populated into a(n):

Big Martin Corporation uses its website to target customers and promote its products.Big Martin is engaged in:

B2B e-marketing refers to the use of the Internet for business transactions between organizations.

_____ are software used by online companies to automatically collect data from Internet browsers in order to track their customers' shopping and viewing habits.

The term e-tailing refers to online retail sales.

If consumers search for information about a product online and then buy it from a brick-and-mortar store,it is known as reverse logistics.

Web-to-store shoppers are a group of consumers who:

The marketing website of a company differs from its corporate website as the marketing website is established:

A firewall is an electronic barrier between a company's internal network and the Internet that limits access into and out of the network.

Marketing: The Art and Science of Satisfying Customers

Strategic Planning in Contemporary Marketing

The Marketing Environment, Ethics, and Social Responsibility

Social Media: Living in the Connected World

Consumer Behavior

Business-to-Business (B2B)Marketing

Global Marketing

Market Segmentation, Targeting, and Positioning

Marketing Research and Sales Forecasting

Relationship Marketing and Customer Relationship Management (CRM)

Product and Service Strategies

Developing and Managing Brand and Product Categories

Marketing Channels and Supply Chain Management

Retailers, Wholesalers, and Direct Marketers

Integrated Marketing Communications, Advertising, and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Pricing Strategies

Your Career in Marketing

Developing an Effective Marketing Plan

Financial Analysis in Marketing

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