Exam 5: E-Business: Managing the Customer Experience

Lehmann systems provides a space on its website for users to provide feedback on products and also to suggest new ideas and ideas for improvement.Customers can also subscribe for a newsletter sent by Lehmann systems which informs the customers about latest offers and sales.Lehmann systems is engaging in:

A basic measurement of website's effectiveness is the conversion rate,which is the:

Virtual private networks are less expensive compared to leasing dedicated lines for information traveling over public communications media.

An e-business vendor who creates products,such as clothing or computers,to the exact specifications of individual customers is practicing:

Phishing involves the use of authentic-looking email or pop-up messages to get unsuspecting victims to reveal personal information.

Why is privacy a major concern for consumers? What are the measures taken by online marketers to assuage such fears?

A(n)_____ is a file that holds items the online shopper has chosen to buy.

Secure networks used for e-marketing and accessible through a firm's website by external customers,suppliers,or other authorized users for purposes of collaboration are called:

The public key in the Secure Sockets Layer (SSL)technology is used to decipher encrypted information.

The customers of a nationalized bank recently received emails from a fake ID asking them to make a phone call to a number mentioned in the mail and provide information regarding their account numbers,recent transactions and online passwords.The mail informed them that it was a check being conducted by the bank to update their personal information.This is an example of:

Rigala.com is an online shopping store that sells a wide variety of products.The company saves the shipping information of customers when they place orders to save time during future purchases. The company sends an email to the customer after the purchase of the product and provides a tracking number that allows them to track their order.All these strategies have helped the company to increase the sale of their products online.Which of the following features of online shopping is attracting consumers to the website in the above scenario?

The Metrics Group is a firm that helps companies improve the performance of their websites.The firm rates the effectiveness of the website based on the percentage of website visitors making purchases through the site.Which of the following measures is being used by the firm while assessing the effectiveness of the websites?

A _____ is a Web page anyone can edit,so that a reader can,in addition to asking questions or posting comments,actually make changes to the Web page.

Which of the following measures is taken by Internet companies to indicate their promise to disclose how they collect personal data and what they do with the customer information?

What are the three primary steps involved in building a website?

_____ e-marketing is the use of Internet for business transactions between organizations.

The click-through rate is a measure of the:

A(n)_____ is a software program that allows online shoppers to compare the price of a particular product offered by several online retailers.

One of the benefits of e-marketing is the ability to reach anyone connected to the Internet anywhere in the world.

Distinguish between a corporate website and a marketing website.